Social media marketing
The other day, whilst doing a spot of random searching in Google for various keyword phrases related to our business (it was a light day in the office) I came across an interesting blog based web site from a fellow called Peer Lawther who markets himself under the guise of Rubber GeniusӔ.
What Peer seems to specialize in is social mediaӔ or online social media marketing and promotional servicesӔ. For the uninitiated, this basically means adopting the concepts of the various social networking sites such as Twitter, Facebook and My Space etc as a means of directly promoting a specific business, product or service or even raising awareness of ones own personal brand. ItҒs growing area within the online digital marketing sector to be fair and theres undoubtedly some value in it for certain types companies that have identified ғsocial media marketing as a promotional channel.
Anyway, that aside; what makes PeerԒs article interesting is that he talks about the various digital media marketing agencies in and around Leeds and how the city is growing as a media hub in the North of England. (Were not listed on his site yet Җ but give it time!)
As he continues to write, Peer sets down a challenge in which he basically invites any Leeds based digital marketing and social media marketing company (or those within a 15 mile radius of Leeds) to be listed on his site.
Now, as any search engine marketing consultant who knows his onions, will tell you ; good quality in bound links to a web site are perceived as good votesӔ by the boys at Google. This in turns helps boost back-link popularity which in turn helps boost a particular site within Googles SERPS (Search Engine Results Pages).
Having read the pages across PeerҒs site, I think wed like to have a link from his site to ours as his site is relevant to the subject matter of ours (which is an important factor to consider).
However, he sets out some conditions. The specific digital marketing or social media marketing company based in or around Leeds, must already be listed highly in Google for the following keyword phrases
ғonline marketing Leeds, ԓonline advertising Leeds, ԓLeeds ppc, ԓLeeds seo or ԓsocial media Leeds
At this moment in time, weԒre no where to be seen in Googles SERPS for these phrases and whilst weҒd agree that a few of these keyword phrases such as online marketing LeedsӔ may be a phrase that some switched onӔ clients may use as search phrases when trying to find a company that will help market their business online; wed argue that the other terms are phrases that only people who are in the industry would use. As far as weҒre concerned, thats not the sort of traffic we want to attract.
Many of our clients, both big and small; consider terminology such as ғSEO or ԓSocial Media to be too technical and not part of their everyday speech. In other words, itԒs not a term they would use when searching for a companies such as ours and our competitors, namely the ones Peer talks about in the Leeds digital and social media sector. As such, in our mind; theres no point in attempting to get listed highly in GoogleҒs SERPS for these phrases.
However, having said that; were always up for a challenge and given that weҒd like a link from Peers page, weҒll make it our mission to get listed in the top 20 listing results of Google for at least 3 of the above phrases and others related to online social media marketing.
If nothing else it is a good test of our SEO (Search Engine Optimization) and SEP (Search Engine Promotion) skills.
Reserve us some space on your page Peer; chocks away; here we come!
Keyclicks is a Complete Creative Package, Design Print, Web and Promotion agency Based near Leeds, West Yorkshire in the UK: we are a team of highly experienced web development, marketing and graphic design professionals that offer creative fixed price web page design and marketing solutions for both print and web. Leeds Web Design Firm, Leeds Web Development, Leeds marketing Agency.
Article Source: Messaggiamo.Com
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