What to do to avoid getting banned
How would you feel if you found a link on the web that was interesting to you but when you click the link it takes you to a page that is total rubbish? You are not only disappointed but it also wastes your time. Unfortunately, this is often true in many cases. To get a good ranking, often web page designers use "spamdexing". Spamdexing search engines is the practice of deliberately and dishonestly modifying HTML pages to artificially increase the chance of them ranking close to the top of search engine results. This spamming could result in your site getting banned from search engine indices.
To avoid getting banned by search engines make it sure that when a search engine sends spiders to your site it doesn't find any spamming technique in use.
Hidden or Invisible Links:
One reason why you could be banned by a search engine, is when you are creating multiple sites on the same or similar topic and linking them all together through invisible links. But you really need to have unique content on each and every site and not link them all together where it really doesn't make sense to do so. If you are interested in learning more about spamming then you should read this article: Missing Backlinks in Google - High Rankings Advisor.
Keyword Stuffing:
Most modern search engines have the ability to determine overuse of a word to increase the keyword frequency on a page. They also have the ability to analyze a page for keyword stuffing, and determine whether the frequency is above a normal level. So, while designing your site, remember not to stuff keywords or else you run the risk of getting banned.
Meta tag Stuffing:
Do not repeat keywords in the meta tags more than once, and do not use keywords that are unrelated to the site's content. If it isn't represented in the text content, it shouldn't be in the meta tags.
Hidden Text:
Putting text (usually keywords) where visitors will not see them, in order toincrease a page's keyword relevancy. This is commonly done by making some text the same as the background color of the page.
Cloaking:
Cloaking is a very borderline method, in which visitors and search engines receive different versions of a page, and should be considered very carefully.
Link spamming:
Google page ranking algorithm gives a higher ranking to a website the more other websites link to it. Some spammers may create multiple web sites at different domain names that all link to each other.
Spamming refers to practices or techniques that are dishonest. To optimize your ranking, do not use any technique that will encourage search engines to ban you. Instead you should emphasize on how to optimize for your visitors. So remember the tips regarding spamming when you are designing your web site, and avoid getting banned by the search engines.
References:
http://www.webopedia.com
http://www.highrankings.com
http://en.wikipedia.org
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