English version
German version
Spanish version
French version
Italian version
Portuguese / Brazilian version
Dutch version
Greek version
Russian version
Japanese version
Korean version
Simplified Chinese version
Traditional Chinese version
Hindi version
Czech version
Slovak version
Bulgarian version
 

The hidden treasure in your business

Small business RSS Feed





I started working with another new client last week. He has been in business for about a year and a half. Yes, he has managed to make plenty of mistakes, like we all do. But, he has done something so very right that I thought I'd share it with you.

This business owner has kept accurate records of all his customers, complete with name, address, phone, even directions to their houses (he makes house calls).

I don't think I've actually worked with a client before who kept such good customer records. Generally, they have information like "Joe" and a phone number that only has six numbers. But, this is such a critical success point.

His customer list gives us a tremendous resource to work with. We can market to that list for repeat business. We can market for referrals. We can market for sales of additional products and services. We can get testimonials which we'll use to attract new customers. It's a veritable gold mine that we can mine from over and over. Without the list we would be starting from scratch and re-inventing the wheel.

Of course,you never want to abuse your customer's information or act in a distrustful manner. That's a great way to lose your customer and create "un-referrals"-"Don't do business with him, he's a jerk."

So, whether you're conducting business online, offline, or both, your customer list is a tremendously valuable asset. Guard it like a dragon guards its treasure.

Caroline Jordan helps self employed professionals discover the hidden treasure in their businesses, attract customers they enjoy working with, improve cash flow, and develop additional revenue sources. For more tips and strategies for success visit http://www.TheJordanResult.com

Article Source: Messaggiamo.Com





Related:

» Legit Online Jobs
» Wholesale Suppliers
» The Evolution in Anti-Spyware
» Automated Money Machine On eBay


Webmaster Get Html Code
Add this article to your website now!

Webmaster Submit your Articles
No registration required! Fill in the form and your article is in the Messaggiamo.Com Directory!

Add to Google RSS Feed See our mobile site See our desktop site Follow us on Twitter!

Submit your articles to Messaggiamo.Com Directory

Categories


Copyright 2006-2011 Messaggiamo.Com - Site Map - Privacy - Webmaster submit your articles to Messaggiamo.Com Directory [0.01]
Hosting by webhosting24.com
Dedicated servers sponsored by server24.eu