Keyword selection for seo
Search engine optimization heavily relies on the game of keyword selection. It is a very tricky area of SEO because once you finalize the key words you basically cannot overuse or underuse them. In case of over use, your site would be black listed and not shown by the search engine and if you underuse them the search engine wouldn’t pick up your site soon enough and it might be displayed on the second or later pages. The harm of this is that users don’t really move from the first page.
So how should you go about the optimal way? Firstly, have a clear head and try to determine what your website is really about. You need to pin down the theme and the main idea of your website. Now, once you know what your page is about, you need to pen down all the important words that you might think would be used if you were searching for the content that your website offers. In simple words, what your users would type in the search engine to get to your website are the key words you need to know. Once you have a basic idea, get help from your friends and family and incorporate their ideas as well. Now, go online and search for a keyword tool. They are usually freely available on the internet and offer you further assistance in your task. These tools would get you the highly used key words or the phrases. Using them would attract traffic to your website and give you the desired results.
The next step would be to peep in the key words which your rivals are using. This information can be found in the source code. In the view menu, you are to open Source and search for the key words. In case, the Source option is not visible, then find a blank area on the web page and right click on it. A menu would appear and you can click View Source on it to reach the codes. Pick up relevant key words from here as well.
Moreover, you could have a pay per click scheme. That is of course if you are able to afford it. This program would let you see how users are responding to your key words and which key word is getting the most attention. You could probably utilize this information and adjust your SEO strategy accordingly. The changes should encourage traffic to your web page.
A helpful tip could be that you use the key words that are specifically used in your area if that is useful for your product. Also, try to avoid general keywords as well as copyrighted ones. Your competitors might have trademarked their keywords and you are not allowed to copy them. Hope you can now decide what the best key words are to use for your web page.
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Article Source: Messaggiamo.Com
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