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There are a number of reasons why you may be selling your company's website, but there are many more reasons why your website should be 'sellable' in the first place already; so regardless of whether you are putting your site on the market or not, follow these tips to make your online presence hot property.
Firstly, if you have a website then it is part of how your business operates and if you are looking at selling your entire business or handing over ownership to a manager within the business or a younger family member, then your website is part of the deal. And it never hurts to sweeten the deal and that is exactly what a productive, well designed and managed website can do. Also, you never know - you may not have been considering selling but everyone can be made an offer they can't refuse.
So, onto creating a website which is an asset to your business and will pique the interest of even the most discerning buyer. While there are specialised website trading sites around, many buyers will actually look to the major search engines to help them make their decision about a website purchase which is right for them. Buyers will look at the top results of the major search engines like Google, when searching for keywords in their industry, or the industry they are interested in. These are the buyers with serious money to spend because they too know how valuable a fully optimised website is - one which shows up at the top of the search results.
Which is where you want your site to be anyway, so get renovating. This means checking over your web design to make sure it is easy and logical to use, and complies with the usability guidelines for people with disabilities. You should also start link building to and from your website as search engines like to see a combination of relevant one way links and reciprocal links to and from other good quality sites.
Google's SEO guidelines also require that your site is informative, so as well as listing product details and prices, add articles which offer advice on which of your products suit whish sort of customers and how they can make these decisions. You may already have a few keyword articles on your website, and therefore the capacity for many more, giving you all the tools you need to enhance your website's SEO.
Plus, as with most renovations, making these simple changes and additions can easily add more value to your website, than the cost of the renovations themselves. A fully optimised website which returns first page search engine results is likely to sell for over six figures and even after you call in the SEO experts to get you there, you'll still profit from the sale.
The Article is written by SearchEngineOptimisation.Eu a SEO Services Company providing SEO Services, Article Submission, Web Design, Link Buidling, and SEO Articles. Visit http://www.searchengineoptimisation.eu for more information on SearchEngineOptimisation.Eu SEO service, solutions and packages.
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Article Source: Messaggiamo.Com
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