Sales letter articles
Showing page 9 of 39 - There are 1152 Sales letter articles
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- 2007-11-13 22:16:19 - Solution-sell is a myth!
- Who among us is not already up to here with the omni-smarts who wax poetic the benefits of "Solution Selling." Now it may seem strange for me, the author of the book "Up Your Income! Solution Selling for Profitability" to cast aspersions on the merits of this approach. Nevertheless like so many things in the real world, theory is one thing, application thereof is quite another.The...
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- 2007-11-13 22:16:19 - Nothing happens until someone sells somthing
- You can always tell a good salesperson, they are always on the look-out for opportunities to do exactly that. Every chance they get they'll promote whatever it is they offer. They are driven through their need to either make money, they're passionate about the goods and services they offer or both.And for those of you who turn your nose up at people who 'sell' for a living, forget it! Every...
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- 2007-11-13 22:16:19 - Prepare to sell!
- Sales is a critical part of any business, including non-profits. Sales is not complicated or difficult, but requires preparation, consistent action and a plan. Before completing any preparatory work in sales, consider asking yourself some tough questions.Why are you in this business?Do you believe in your product/service?What are you trying to accomplish?...
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- 2007-11-13 22:16:19 - Whats the secret to repeat business?
- When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations and other means that will allow you to repeatedly be seen. However, without one particular element included in your plan, your efforts to entice customers to buy over and over will fail. Even autoresponders - the "king" of repeat exposure...
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- 2007-11-13 22:16:19 - How to sell high tech solutions
- Many companies are looking to improve upon the speed, security, and accessibility of business technologies, especially satellite and broadband connections to the internet. While customers are becoming more savvy, many don't speak 'tech-ese,' and they still are baffled by terms such as routers, IPSEC, T-1s, WIFI, and broadband. While these buyers may have a genuine interest and need for the product...
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- 2007-11-13 22:16:19 - Losing the big-one: salvaging lost accounts
- After careful consideration, we have chosen our vendor, and it's not you."Hard words to hear. That big deal, the account you've been courting for months, has fallen to someone else."We appreciate all the time and effort you put into your bid. It was quite professional."Yeah sure, they really appreciate your months of grueling work, but not enough to actually wri...
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- 2007-11-13 22:16:19 - How to write a riveting sales letter that closes sales
- How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money.Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? You make y...
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- 2007-11-13 22:16:19 - Five things more important to buyers than what youre selling - i
- Article I of a two-part series.No matter what customers say they want, what they're really looking for is "something special." They can't quite describe it, but when they find it, they know.Indeed, those little details of the buying experience may appear intangible. But what you sell is usually less important to customers, almost incidental--unless they don't get what they expected....
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- 2007-11-13 22:16:19 - How to seal the deal in seven seconds
- Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If yours is not good, you won't get another chance with that potential client. But if you make a great first impression you can bet that the client is more likely to take you and your company seriously.W...
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- 2007-11-13 22:16:19 - Selling to your difficult person
- We all have people whom we find difficult. We don't understand them, connect with them, or even talk comfortably with them. But, when we own a one person business, seeing someone as difficult gets in the way of our selling effectively and their buying wisely.It is easy to blame the other person. They're the difficult ones. But, the truth is, if you find someone difficult, for sure they will...
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- 2007-11-13 22:16:19 - Using emotion for persuasion
- The other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't renew.Of course, I've received many reminders and offers about renewing; magazines try very hard to keep the subscribers they've got. So when the last issue came with a special promotional wrapper on the cover, I wasn't su...
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- 2007-11-13 22:16:19 - Is cold calling dead?
- Is cold calling dead? And if laws are being passed to put it to rest once and for all, how do we generate business from now on?Opinions on the subject vary greatly depending on the background of the individual. For example, most of the old-timers are vigilant in preaching their belief that the only possible way to succeed in the world of selling is to make no less than fifty calls each and ...
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- 2007-11-13 22:16:19 - Why cold calling is dead
- Our world of selling is closed off from other areas of business that continue to adopt and embrace new, efficient ideas. I was reminded of this recently while re- reading Seth Godin's "Permission Marketing." Here's a book that was intended for business owners and marketing executives, yet it provides a much-needed dose of common sense that would be of great benefit to sales organizations, especial...
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- 2007-11-13 22:16:19 - Whats your clients style?
- When it comes to effective selling, one simple fact never changes: Selling is a relationship business. You already know all about your company's products and services ? and you've learned the fundamental aspects of the sales cycle.But have you ever asked yourself ? What helps one salesperson develop immediate rapport with prospects, and not others? What is he or she doing that is leading to...
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- 2007-11-13 22:16:19 - Casual networking
- What comes to mind when you think of networking -- cocktail parties? Shaking hands and exchanging business cards at a Chamber of Commerce events? Endless lines of people anxious to make you a customer? Sweaty palms and panic?Networking is not about how many business cards you can collect -- it's about building a long-term and mutually beneficial RELATIONSHIP with another business person. An...
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- 2007-11-13 22:16:19 - How to sell your products or services on value and stop selling on price alone
- Have you ever met with, or talked to a prospect that wasn't ready to buy what you had to offer? What did you do with that prospects? Most sales gurus of the 1980's and 90's wrote books that told you to move on to the next prospect who is ready to buy now, and not waste your time on those that aren't ready yet.Here's the wrong assumption to make in that situation. You took the time and educa...
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- 2007-11-13 22:16:19 - How to write effective selling proposals
- Depending upon how much you enjoy writing, writing sales proposals can be a joy, purgatory, or something in between. However, if you sell a complex product or one that involves the delivery of professional services, learning how to write effective selling proposals can be critical to your success.Some proposals are written in response to an RFP (Request for Proposal) or...
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- 2007-11-13 22:16:19 - How to bully your prospects into buying your product or service
- Selling is a tough job, and sometimes you may need to appear tough in order to get the sale.As a salesperson (whether in person or in print) you don't have to appear to the customer as being needy of the sale. Many times, the opposite can work quite effectively, that is, to make the customer think of purchasing your product or service as a special privilege.Here are a number of ways ...
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- 2007-11-13 22:16:19 - Focus on a trade - not a discount
- Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the most effective way to respond to this request.However, negotiating is not always about price. Although price is a factor in virtually every sale it is not usually the primary or motivating factor. Everything you say and do from the fi...
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- 2007-11-13 22:16:19 - 10 mistakes that reduce profitability
- In my professional experience as a sales and marketing coach/consultant, I've had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their businesses afloat tend to engage in some, or all, of the following mistakes that reduce profitability.Mistake #1: They fail to market or market inconsiste...
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- 2007-11-13 22:16:19 - Secrets to buying without being sold
- Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the time? Do you ever get a sneaking suspicion that your probably not going to really use whatever it is that your buying in the way that it was presented? If this is true which is often the case, then why in the heck do we give up our hard earned money for something that until we heard som...
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- 2007-11-13 22:16:19 - When the nose of the camel is in the tent
- My new job was to sell Commercial Service Agreements. It was a fine company. They were growing. They wanted to expand their Service Base. I had a territory that no one wanted. It was the farthest away from the office. "There is no business there!" was all I heard from everyone when I first took the job. I also heard, "You're nuts! Why did you give up the security of being a Technici...
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- 2007-11-13 22:16:19 - How to get face to face over the phone
- One disadvantage of selling by telephone is the lack of face to face contact.When you are sitting with a prospect it is much easier to read there body language. You can see the look on their face when they are confused about something you said. You can see the delight when you hit a hot button for them. You can read the shifts in their body as they respond to your every word. All of this no...
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- 2007-11-13 22:16:19 - Powerful words
- Hi, I'd like to discuss the most powerful words you can use during the selling process.Quote: Words are the most powerful drug used by mankind. Rudyard Kipling.Plainly, THE MOST POWERFUL WORD is YOU. You should be looking to use the word You in your sales meetings a lot more than you use the word I. As I've mentioned before the idea is to be focused on your client's ne...
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- 2007-11-13 22:16:19 - 10 important things to tell your prospects
- Hello everyone, hope your day is going well! I know this one is short but it is very helpful!1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale....
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- 2007-11-13 22:16:19 - The truth behind linear selling: why it can make prospects run the other way
- Sean works for a major telecom company.During one of our coaching sessions, he told me, "I've been diligent about following the sales process that my company believes is required to make a sale -- but, for some strange reason, my prospects don't want to fit into that process.What am I doing wrong?"Sean's comment struck me because it spoke to years of traditional selling progra...
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- 2007-11-13 22:16:19 - How to eliminate objections to price
- Have you ever stepped your way through the sales process only to be disappointed by your prospect's objection to your price?This situation unfolds all too regularly for many small business owners.The other day I was talking to Joan who was lamenting how she'd spent a ton of time developing a relationship with a new prospect, but in the end wasn't able to make the sale. Over the cours...
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- 2007-11-13 22:16:19 - How to really benefit from associations (part 1 of 3-part series)
- Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American Society of Association Executives. Join an Association. Choose from over 130,000 associations in the United States alone that represent practically any industry at national, international, regional, state and local levels.How can you reap benefits ...
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- 2007-11-13 22:16:19 - Create a magic connection with clients, leads, and business associates part ii
- Part I of this article explored how strategies of Neuro-Linguistic Programing (NLP) can be used to gain instant rapport with clients, leads, and business associates, and more specifically, how to use physiology, matching and mirroring, to create instant magic communications.Now, how can tonality and words establish rapport?TONALITYWhile physiology accounts for 55% of communica...
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- 2007-11-13 22:16:19 - How to make the most out of a business networking event
- You're not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business, as well as allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. The following techniques will assist you in connecting effectively with others...
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