Sales letter articles
Showing page 8 of 39 - There are 1152 Sales letter articles
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- 2007-11-13 22:16:19 - Count down to an advert
- There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below. This list is not exhaustive. No two people would set it out in exactly the same way. It would be quite possible to extend the list a great deal further. This is my versio...
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- 2007-11-13 22:16:19 - Freebies
- Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are all sorts of things that we would like to have but we cannot always afford them. That is where Freebees come into play.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~People will tell you that there is no such thing as a 'free lunch.'I don't know who first said it but it is as...
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- 2007-11-13 22:16:19 - If i wanted to sell for a living, i would of majored in it in college
- By a show of hands, how many of you grew up as a kid saying to yourself, "I can't wait to grow up until I become a salesperson"?Why do people go into sales? Here are some reasons people have given to me and sales managers when they apply for a sales position:? I don't know what else to do in life, so I might as well sell.? I'm tired of my present job of (you fill in ...
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- 2007-11-13 22:16:19 - How improve conversion rates
- Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number of visitors in a particular period or time. Research has shown that 60% of websites do not know their conversion rates. Then how do you improve your site's performance if you do not know your conversion rates? What do you take into consideration when makin...
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- 2007-11-13 22:16:19 - Sales copy tips
- Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the formula that has been proven to work.Nevertheless, I am always surprised at how many sales letters on the internet can be improved upon.Here are a list of some helpful tips when writing your own sales copy: Make your Unique Selling Point (USP) very clear. Separa...
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- 2007-11-13 22:16:19 - Your clients buying what youre selling
- Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get beyond her mediocre success."I feel a little stuck," she shared in our last call. "Every time I try ...
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- 2007-11-13 22:16:19 - Unique selling propositions
- If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one).Allow me to explain. Let's use a recent example of a compan...
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- 2007-11-13 22:16:19 - Gic number for writing sales letters
- When I write sales letters for my clients, one rule I always start with is The Rule of 7.I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots.Why? Because that's generally the number of times required before a name "magically" sticks in the m...
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- 2007-11-13 22:16:19 - 3-levels of successful selling
- Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import ? is at best, a wishful endeavor. ?Paul Shearstone 2003......................................................................................No one ever questions the fact there are born athletes who,...
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- 2007-11-13 22:16:19 - Long sales letters vs. short sales letters
- Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after considering the issue myself, I've learned that if yo...
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- 2007-11-13 22:16:19 - Chicken little and the disintermediation myth
- If Chicken Little were alive today he wouldn't be running around forewarning us of the sky that was about to fall. He'd be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction. Nevertheless, if the conversations around the office water coolers are any indication, he'd still get the attention of many nervous ...
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- 2007-11-13 22:16:19 - 5 ways to encourage impulse purchases
- I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people walking out were carrying two bright yellow cylinder-things.As we walked toward the convention center, I told Tim (my other half), "There's one o...
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- 2007-11-13 22:16:19 - How to make an extra $100,000.00 each year
- HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGEMcDonalds has added over 200 billion dollars to their sales with their one line "Would you like some drinks or fries with that?"Sales are made or lost by what is written in your online store. What you say and how you say it determines just how much merchandise is sold in your...
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- 2007-11-13 22:16:19 - Dropped jaw syndrome, your fastest, most reliable market test
- Business owners should be more like doctors.Forget selling and start asking your customers where they hurt. Broken leg? Ulcer? Empty wallet?Don't sell, diagnose. And what are you as a doctor looking for? Well, of course: that ever-illusive, yet ever- profitable disease called Dropped Jaw Syndrome.OK, it may not be in any medical book. But Dropped Jaw Syndrome, however rare, is...
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- 2007-11-13 22:16:19 - The damaging admission - a persuasive technique
- We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) will always exist, even if only in the mind of your reader-prospects. Either way, you MUST address the issue up front. In fact, if written properly, "the damaging admission" can actually be used to your a...
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- 2007-11-13 22:16:19 - Successfully selling your professional services
- As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise. You may feel overwhelmed by the demands of being both owner and employee. You might not have a strong base of effective selling & marketing skills. In addition, you may believe that self promotion is somehow unprofessional and pus...
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- 2007-11-13 22:16:19 - Cracking the billable hours ceiling
- How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings?While you could certainly name the economy or inadequate marketing as the culprit, I'd like to suggest a third alternative. It may be the constraints of the billable hours mo...
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- 2007-11-13 22:16:19 - Understanding the corporate buyer
- Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates.But the best clients are not always the easiest to get. If you don't grasp the realities of the corporate environment, you may sabotage even a ...
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- 2007-11-13 22:16:19 - How to sell: selling tips of master moms
- "If you don't think well of yourself, no one will think anything of you." At least half of selling is a mind set. Set your mind to being selfish with positive self-image, positive self-talk and your self-esteem. The sale is made inside our head before it takes place with the customer. It's like any product or service we sell - a house, a car, a cleaning service, web site design - ...
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- 2007-11-13 22:16:19 - Leads, prospects, and the huge gap between
- The leads marketing delivers to the sales team never seem good enough. Either the leads are "bad" and are wastes of a salesperson's time, or there are just not enough "good" ones. If sales had more good prospects, the company would have more sales. Perhaps sales and marketing could work together more successfully if all agreed on what is a lead and what is a prospect.A lead wants what you h...
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- 2007-11-13 22:16:19 - Do you have enough prospects to make your numbers?
- Several years ago I worked with a CPA who wanted 20 new clients. We came up with a great direct marketing campaign that brought in 10 leads per 1,000 letters. His closing rate was 10%, so after his first few clients came on board, we calculated that acquiring new clients was costing him between $500 and $600. He liked the numbers (one client was worth about $8,000/year), but progress was slow. We ...
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- 2007-11-13 22:16:19 - Hate follow-up phone calls to hot prospects who won?t call you back? stop calling!
- We all learned in Sales 101 we must follow up with our prospects until they buy. Unfortunately, while we're busy trying to make all these follow-ups, some very fine prospects who are ready to buy now are flying under our radar.The trick in sales is to talk to buyers. Rather than responding, "Duh!", professional sales people find this the hardest discipline to execute. But like mos...
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- 2007-11-13 22:16:19 - Sell more: how to get motivated buyers to call you first
- How many sales opportunities have you lost to competitors who seemed to have the inside track? It's likely your prospect purchased from their emotional favorite.Selling goes beyond communicating the value of your products and services. Selling is about communicating the value of doing business with you. It is about connecting with your customer and becoming their 'Emotional Favorite'. Succe...
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- 2007-11-13 22:16:19 - Throw out your selling language - unlock your natural voice
- I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."There was dead silence on the phone.I could sense her strugg...
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- 2007-11-13 22:16:19 - Flea marketing lessons
- A few days ago, I was signing copies of my book ? Climb Your Stairway to Heaven: the 9 habits of maximum happiness ? at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but authors just don't do book signings at flea markets. Especially not books about finding happiness.I've never been afraid to be different, to take the road ...
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- 2007-11-13 22:16:19 - Three big ol tips for better sales letters
- Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough.I think the following suggestions qualify as Big Ol' Tips. Look around the Web and you'll find plenty of good sales letter writing tips. But "big" just doesn't do these justice.Here are three big ol' tip...
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- 2007-11-13 22:16:19 - What successful sellers know - others dont ... the subtle art of closing
- Ask any salesperson, "At what point in the selling process does the 'Close' take place?" Eight out of ten will answer, "at the End". To be fair, they are not totally incorrect but they are, nevertheless, more wrong than right proving in principle and in practice, Perado's Law: Twenty percent of the sales force make eighty percent of the sales and profitability.The questions that s...
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- 2007-11-13 22:16:19 - Stop screwing up your sales letter
- "Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from buying what you are selling.I began direct marketing before the internet and learned the basics of mail order marketing. I am glad to say that many webmaster have adopted the teachings of the old time, direct mail copy writers. They learned...
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- 2007-11-13 22:16:19 - Money does talk!
- When buying something, you can buy in one of two markets. The first is buying on terms in the retail market and the second is buying in the wholesale cash market. This can be illustrated by referring to the biggest purchase we all make in our lifetime - Real Estate.In recent years, when you are buying a house it is easy to get financing of the first mortgage, so the seller is not forced to ...
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- 2007-11-13 22:16:19 - Incentive dilemma:
- Manufacturers and distributors are rolling out more sales incentive programs for their channel partners than ever before.Some of these programs are not as successful as they could be, however, because they fail to appreciate fully what motivates salespeople and drives them to overachieve. Read on to learn six key concepts that can make your incentive programs more effective.The dangl...