Sales letter articles
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- 2007-11-13 22:16:19 - The history of sales: dale carnegie is still with us
- I've recently been hearing sales companies talk about how they are 'helping their buyers buy' with a system that is the 'next thing' after Consultative Selling. After becoming familiar with their concepts and methods, I've come to believe they are correct: they are definitely on to the next iteration. But of what?The next iteration of How to Win Friends and Influence People.Interesti...
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- 2007-11-13 22:16:19 - Creating your perfect pitch!
- Why should you describe your business to others in 5 to 10 seconds?How long do you think you have to get anyone's attention? 5 minutes? 2 minutes? 30 seconds? It is actually 10 seconds. I know it does not seem like a long period of time but you will be amazed what you can say in 10 seconds. It is enough time to put your foot in your mouth and then try to get it out again, and it is also eno...
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- 2007-11-13 22:16:19 - Define your best customer
- To be more effective at developing relationships, one should always take time to describe their best customer. This is the customer that gives you the biggest bang for your buck. This customer is the one that pays bills on time, uses you exclusively for all their business needs in your area of expertise. It is also a customer that you have an excellent working relationship. This customer knows the...
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- 2007-11-13 22:16:19 - Peak performance ? what you see is what you get!
- Would you like an easy way to track the performance of your sales SuperStars? Will a large sales activity board really make a difference? You bet! This article will give you three easy ways to improve the performance of your sales team because what you see is what you get!Setting up your sales activity board: Start by ordering a large erasable board from your local office supply store, the ...
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- 2007-11-13 22:16:19 - Four easy steps to building a powerful employee incentive program
- Want to build a successful incentive program for your company? Have you dreamt about finding ways to have more fun at work and still see BIG results? At the heart of every employee incentive program is the ability to motivate and reward your team for excellent performance. In this article, I will show you four easy steps to build an incentive program that allows everyone to win!Setting obje...
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- 2007-11-13 22:16:19 - How a simple greeting or post card can turn into cash ? guaranteed
- I've been using a technique that has helped me to get business I otherwise wouldn't. This will get you more business also. It's so easy you're going to kick yourself for not thinking of it sooner.Read through the newspaper everyday looking for news items or clips about local people in your territory that are or could become your customers. It can even be about a family member of theirs. Cut...
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- 2007-11-13 22:16:19 - How to get your mail past the gatekeeper and into the hands of the decision maker guaranteed
- There are several ways to get your information into the decision maker's hands.Use "The Stealth Mail Method". You've heard the expression if it walks like and duck and quacks like a duck it's probably a duck. Everyday the gatekeeper sorts through the bosses mail just like you and I do. Right over the trash can. If you don't make it into the "A" pile you're done for. So make your mail piece ...
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- 2007-11-13 22:16:19 - Looong and boooring sales letters
- You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all the features you are looking for.But I think that many of the sales letters that have the task of selling products,are too long and boring.* First, it's a long list of problems that you might have, which this product can hel...
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- 2007-11-13 22:16:19 - Your best friend - the phone
- We all know that you can't earn your commission until you make the sale. Furthermore, you can't make the sale without the order, and you can't write the order until you have a product presentation scheduled. Finally, you can't have a presentation until you make the infamous CALL to schedule the appointment.As you see, it all traces back to the initial phone call. In order to fulfill your WH...
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- 2007-11-13 22:16:19 - How to shorten the selling cycle and reduce buying stalls
- The main reason for buyer resistance and selling stalls boils down to one simple fact: the reasons for not buying are bigger to the prospect than the reason to buy.If you sell an intangible product or service, it may be even tougher to close down a sale because your product or service is not something people can see, touch, or feel. So the reasons for your prospects to buy have to be vivid,...
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- 2007-11-13 22:16:19 - Telling the value story
- You arrived on time and completed your calculations. You worked up a presentation of all the things you're going to do and items included, going over each item carefully. You've just given the customer the price. They look at each other. He says, "Okay. Thanks for the quote. Well get back to you. Of course, we need time to think about it. It looks good. I've heard good things about you. So th...
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- 2007-11-13 22:16:19 - How can a white paper support sales and marketing?
- A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.)Good white papers sell products because they pack a lot of useful information into a clear...
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- 2007-11-13 22:16:19 - A little something special goes a long way
- Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of missed opportunities to keep your clients coming back again and again and yet again. Having worked six years in the hospitality industry, particularly the hotel business, I have found the key to success and I would like to share it with you. It is a rather simple concept, I will...
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- 2007-11-13 22:16:19 - 5 tips to choosing a direct sales business
- With hundreds of direct sales companies out there, how do you choose the right one for you? Here are a few tips to make sure you choose the right one the first time:1. Find your passionBefore you even start looking for the "big money", you need to decide what type of products interest you. Do you want to improve your health? Like to home decor items? Love different types of...
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- 2007-11-13 22:16:19 - Increasing short and long term profits
- "I was at your site for all of two minutes before I bought one of your manuals. I'm impressed!" I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my business would be easy if every client bought my products within two minutes of seeing my marketing materials, or signed up for my coaching services after a few minutes on the phone with me.Do you make most of you...
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- 2007-11-13 22:16:19 - 10 incredible ways to sell your products now
- 1. Make your reader visualize they have already bought your product in your ad.Tell them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy.2. Turn your ad into an article.It could be a story, or how-to article. This will lead them into your ad without them knowing it's an ad. They'll already be i...
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- 2007-11-13 22:16:19 - 6 creative questions to move from how are you to who are you
- Imagine you just met someone new. The formalities of names, jobs and the like have been exchanged and you seem to be getting along famously. But before you know it, a few minutes pass ? and it looks like you're running out of clichés!Now what?There comes a time in every conversation with someone you've just met when you must cross the chasm between "HOW are you?...
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- 2007-11-13 22:16:19 - When selling, keep it simple stupid!
- After our first half-hour telephone coaching session, when asked what he thought about our training, my client felt the learning process we had undertaken together earlier in the week, "was a bit too elementary." As a Branch Manager with over 18 years of sale experience, a supervisor who must also produce sales over and above the five representatives reporting to him, when he purchased o...
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- 2007-11-13 22:16:19 - Tips for increasing your profits with gift certificates
- Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone.I'm a jewelry artist, and when I realized I was losing sales to these potential customers, I started offering gift certificates ? and discovered a wonderful sales too...
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- 2007-11-13 22:16:19 - Customer loyalty in the technology industry
- For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every area of our lives and our businesses, technology has become integrated in how we communicate, learn, work, and entertain ourselves. Our appetite for technology products is growing, even in today's economic cli...
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- 2007-11-13 22:16:19 - Dont call me
- The March, 2004, issue of Psychology Today reports on an experiment involving identical business negotiations between test subjects. The only difference was that half started the transactions with a brief phone call and completed it with email. The other half used only email.The transactions beginning with a phone call turned out much better.So we should all foster our business relat...
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- 2007-11-13 22:16:19 - How to reach purchasing agents of big corporations
- Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County levels), and other medium enterprises... as well as K-12 (Kindergarten through 12th grade).This Sales Lead Database will link you directly to the purchasing, procurement, and materials managers/agents of...
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- 2007-11-13 22:16:19 - 17 tips for bringing your event to life
- Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's sales force, a fundraising event, a holiday celebration?the list goes on and on.O...
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- 2007-11-13 22:16:19 - Why usps dont work
- The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice.It is true that most businesses scrape by in the midst of mediocrity. The bosses of these firms see an industry or profession that looks lucrative and join the ranks in a 'me too, I'd like some of that action', kind of way. If there's eno...
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- 2007-11-13 22:16:19 - Lazy man?s way to get customers
- No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system.All firms are careful to have elaborate accounting, production and transport systems. And yet there is no system to handle the most important aspect of all ? sales.Nothing moves until a sale is made, remember?Systems ma...
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- 2007-11-13 22:16:19 - Sell with kiss, as in keep it simple, stupid
- One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal business training, is the fabled, famous, and fabulous "KISS" formula.In my college marketing class we were told "Keep It Simple, Stupid!" When I entered my three-month sales-training orientation at New York Telephone way back in 1968, it...
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- 2007-11-13 22:16:19 - Schedule telemarketing time for more success
- Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them.Believe me, nobody likes telephone cold calling. Salesmen don't like it because they perceive that cold calls are to unfriendly, unkind strangers w...
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- 2007-11-13 22:16:19 - How many ways do you have to justify your price?
- If you were selling a mansion, and you were selling it for 25 cents, some wiseacre would inevitably respond, "It costs too much."When that happens, are you prepared?As an excercise, make a list of 20 "reasons why" your services are worth your fees.Why is life better with your offer? Have you done extensive research or development? How many years of experience do you and your t...
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- 2007-11-13 22:16:19 - Book yourself solid
- THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLINGClients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed it down to 7 simple steps. Seven simple internal and intuitive attitude shifts? and the exact action items that will kick your business up a notch.These effective and...
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- 2007-11-13 22:16:19 - Great telephone skills
- Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may lead to unintended misunderstanding.Here are some tips:Even voice toneIt is impor...
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