Sales letter articles
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- 2007-11-13 22:16:19 - Don?t give presentations or speeches - give leadership talks instead
- The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, 'I feel as if I'm Daniel going into the lion's den.'Indeed, it was the business equivalent of a lion's den that he was entering. Hired from a competing firm, he was a stranger to the company, a company hobbled by declining market share and bad morale caus...
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- 2007-11-13 22:16:19 - Preparation for your presentations
- (Excerpted From the Jim Rohn Millennium Weekend Event)Persistence in your presentations, this is one secret to success. After my first presentation, I got up and did it again. Even though I was scared to death, I did it again. And that second one wasn't too good, but guess what. I did it again, and I did it again. And I worked up my courage, and I did it again. I committed to it, and I did ...
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- 2007-11-13 22:16:19 - Kvetching behavior and how it hinders success
- Kvetching is the Yiddish word for complaining, hand to the forehead, why is this happening to me, complaining, griping, and mental misery. In marketing it's always time for us to take a serious look at how our attitude affects our business. Studies show that you become the words you speak, and that the difference between people who succeed and those who fail is their ATTITUDE. For just one day, tr...
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- 2007-11-13 22:16:19 - Ten tips on using flip charts and whiteboards
- Flip charts are so common that we all think we can use them. But how often have you sat in presentations wondering what all the scribble was really about? Like many people you have probably seen flip charts that make no sense, that you can't read from the back of the room and that look like a spider has crawled over them. You don't want your flip charts to look like that, do you? Just follow these...
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- 2007-11-13 22:16:19 - How to run your greatest conference ever
- Like most good achievements, a magnificent meeting depends on planning and preparation. These are essential to a good conference and this article explains the basics of what you need to do.Planning The first stage in organising any conference is planning. Your plan should start with these questions: What do we want our audience to go home and say about the meeting, apart ...
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- 2007-11-13 22:16:19 - Top ten rules for effective presentations
- I am of the belief that the majority of people can improve their presentations dramatically by focusing on eliminating bad habits and presentation skills more than seeking to add anything on. How often have you come out of a seminar and overheard someone say, "Wow, she was great! Did you see how effectively she used her hand gestures?"That said, here are some ideas to help you become a bett...
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- 2007-11-13 22:16:19 - Rise above cattiness
- Cattiness is something no one ever wants to be accused of doing. But the reality is, at one time or another you've probably engaged in it, and most likely, you'll do it again. This trait can include any number of unfortunate behaviors from not saying what we really intend to say, to saying things in a harsh tone of voice. It also includes gossiping, cynical remarks, and on a grander scale, outrigh...
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- 2007-11-13 22:16:19 - Dump your speeches for leadership talks
- The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, "I feel as if I'm Daniel going into the lion's den."Indeed, it was the business equivalent of a lion's den that he was entering. Hired from a competing firm, he was a stranger to the company, a company hobbled by declining market share and bad morale caus...
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- 2007-11-13 22:16:19 - Improve your bottom line with what you say
- When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe it's time to revamp your elevator speech or introduction.Remember potential clients do not want to hear statistics about you and your company; they want to know how your product or service will benefit them and make their life easier.Here...
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- 2007-11-13 22:16:19 - Public speaking training tips for better business presentations to culturally diverse audiences
- Audiences around the world are all different. Cultural, social and religious differences impact on how people learn, take in information and interact with presenters.After delivering 3 presentations to 1,200 Managers and Franchisees from the largest fast food company in the Philippines, these are my thoughts on how to make an impact with culturally diverse audiences.This is the resul...
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- 2007-11-13 22:16:19 - Practice makes perfect ? 7 tips for making the most of your presentation practice
- Believe it or not, preparation is a better determinant of presentation success than knowledge, experience, or even talent. The best presenter is almost always the presenter who is the most prepared. Even so, there are a lot of conflicting ideas about what constitutes thorough presentation preparation.So what exactly is thorough preparation?Here are seven straight forward tips to incr...
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- 2007-11-13 22:16:19 - Creating your presentation success with a positive ?i can? attitude
- According to the Lamalle Report on Top Executives of the 1990s, one of the most important factors in determining financial success by those earning over $250,000 is being enthusiastic and having a positive attitude (46%). Apparently, successful people never underestimate the power of positive thinking.Why does having a positive attitude matter so much? Research solidly indicates that expect...
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- 2007-11-13 22:16:19 - A powerful presentation technique-story telling
- Appealing to emotions is the most powerful way to transfer learning in an information cluttered training or presentation. A compelling story woven with a lot of information in the telling with a conclusion that appeals to the emotion can permanently etch the learning in an otherwise unresponsive training or meeting fatigued audience.Right from childhood the best learning we have had has tak...
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- 2007-11-13 22:16:19 - Nonverbal communication in business
- There are five key elements that can make or break your attempt at successful nonverbal communication in business: Eye contact Gestures Movement Posture, and ...
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- 2007-11-13 22:16:19 - Media training 101: mastering the television interview
- As I travel around the world I always enjoy sampling the media in different countries.Even if I don't speak Thai, Bahasa or Mandarin, watching local news services always provides a unique insight into local culture.I was recently watching a story on a new biotech company on Channel News Asia in Singapore. The story had interviews with both the China-based CEO and biotech venture capi...
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- 2007-11-13 22:16:19 - Too many choices - dont confuse your customers
- Conventional wisdom is that the more choices customers have, the more likely they will buy. That may be true when customers have very specific wants or needs, and they know what those wants or needs are. However, often having lots of choices just confuses customers and they don't buy anything.One company tested this idea this way: They put 26 flavors of jams and preserves on a table. Custom...
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- 2007-11-13 22:16:19 - Tips to temper speaking anxiety
- People take it for granted that leaders have achieved some skill in public speaking. Yet anxiety persists because leaders face very challenging situations and have a great risk of embarrassment. Here are some tips for tempering those anxieties.INTRODUCING A SPEAKERWhen you introduce a speaker, answer three questions: 1) Why is this topic being addressed? 2) Why this speaker? And 3) W...
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- 2007-11-13 22:16:19 - How storytelling can grow your business
- People love stories. We love to hear about other people, and stories help us to learn, remember and put to use new concepts. Aesop knew this. His fables help us to learn life lessons through tales about others, without having to learn them the hard way.In modern times, Jack Canfield and Mark Victor Hansen also understand the power of stories to teach, motivate, and inspire. Their "Chicken S...
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- 2007-11-13 22:16:19 - Wow! is that me? - creating a powerful one-page bio
- First of all, what is a bio sheet and why do you need one? A bio sheet is a one page description of who you are--your background and achievements. Your bio is an important part of how you present yourself to potential clients. You may include it in your media kit, in proposals to clients, and anywhere you want to establish your credibility and expert reputation.Here's where the ego boost co...
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- 2007-11-13 22:16:19 - Trade show victory!
- So you're going to have a booth at a trade show. How exciting - or how terrifying - depending on your state of mind!First of all - remain calm - you're not the first person to do this. There's some easy to follow tips that will ensure success at the show, and give you follow up business too.Preparation ahead of time is important. Gather all the supplies you'll need. Brochures, busine...
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- 2007-11-13 22:16:19 - Fading into sameness: how too many slides can ruin your presentation
- "I have a love/hate relationship with PowerPoint. In the right hands, it's a great presentation tool. In the wrong hands (and unfortunately, most usage falls into this category) we are cloning generations of boring slide shows narrated by speakers we barely notice." - Debbie BaileyAh, the good old days. For me, those were the days before PowerPoint slide shows became the norm for virtually ...
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- 2007-11-13 22:16:19 - Powerpoint sales presentations are boring - stop it!
- As the meeting began, the project manager of the buying committee told me that the key decision-maker would miss the first 20 minutes or so of my presentation. This was a very competitive sale that I was working on at the time. There were about a dozen or so business-people from the prospect company that I was selling to in this meeting. The presentation was scheduled to last about 90 minutes. Dur...
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- 2007-11-13 22:16:19 - Creating a powerful sales presentation
- The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate the other person to make a buying decision. Here are seven strategies that will help you create a presentation that will differentiate you from your competition....
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- 2007-11-13 22:16:19 - Being real from the platform
- "Let it be known, no person, thing, or situation can validate you. You validate yourself by realizing who you are." Mark Tosoni Knowing who you are is essential before you step in front of an audience. What are you knowledgeable to speak about? What are you interested in learning? What are you passionate about sharing? When you have clarity, your confidence and excitement about yo...
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- 2007-11-13 22:16:19 - How to attract new business like george w. bush wins elections
- THE LITTLE-KNOWN SPEECHWRITING SECRETS THAT WON GEORGE W. BUSH THE US ELECTIONHe's been accused of "mangling the language, destroying its meaning by avoiding the use of verbs, twisting nouns into verbs, and endlessly repeating phrases until they become zombified" (Source:'Bush and Blair accused of mangling English' by Kate Kelland, Reuters.com.uk, Mon 15 November, 2004 12:50).But des...
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- 2007-11-13 22:16:19 - Shamus browns top 5 sales presentation tips
- When its time to give your next sales presentation, here are my favorite tips for delivering powerful, charismatic, and engaging sales presentations. #1 - PLANT YOUR FEET SQUARELY ON THE FLOOR How you hold your physical body during your sales pitch communicates a tremendous amount of information about you to your audience. Studies have shown a person will unconsciously interpret ...
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- 2007-11-13 22:16:19 - 8 ways to improve your presentation skills
- 8 Ways to Improve Your Presentation Skills 1. Join Toastmasters. Toastmasters is a organization where you will get a chance to work on your impromptu speaking skills, leadership skills, evaluation skills as well as opportunities to practice specific skills in prepare presentations (at your own pace). Clubs typically meet weekly and you can find clubs that meet in the morning, evening, lunch...
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- 2007-11-13 22:16:19 - Super preparation ? keys to getting a great start to every presentation
- Super Preparation ?Keys to Getting a Great Start to Every Presentation Novice and expert presenters alike have had the experience of feeling a little (or may be a lot) nervous before giving a talk. In working with hundreds of people to help them improve their presentation skills, one consistent theme has emerged: once people get started, assuming things go relatively well, they begin to...
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- 2007-11-13 22:16:19 - Incorporate humor in your next speech
- Some speakers say, "I could never use humor in my speech; I just don't feel comfortable with it." I believe that anyone can use humor and that it is a valuable tool in speaking. Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better remember your point...
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- 2007-11-13 22:16:19 - After the speech
- Usually the emphasis on making an effective speech is what you do in preparation before the presentation begins. But if you speak very much, what you do after the speech can help you become a more effective speaker. As soon as possible after the speech, write down impressions of how you felt the speech went. Answer at least two questions about the speech: What was the best part of the speech? What...
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