Sales letter articles
Showing page 36 of 39 - There are 1152 Sales letter articles
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- 2007-11-13 22:16:19 - Death by powerpoint!
- The most critical job of a manager, when you boil it all down, is communication. To be successful, a manager has to be effective in communicating one-on-one, in writing and in groups. While weakness in any of these three disciplines will compromise the ability to lead, the weakness most often seen in managers is in group communication. And it's the most conspicuous.Group communication can b...
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- 2007-11-13 22:16:19 - 5 breakthrough marketing ideas
- Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site?You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you can.I spent la...
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- 2007-11-13 22:16:19 - Presentation power does not come from powerpoint
- You speak before a group. You present your message. You might be selling your product, service or yourself. How do you present yourself with power?Avoid the temptationsDon't be fooled by the name. Just because of the name ? there is no implied power in PowerPoint. PowerPoint does not convey power. Have you noticed how many use PowerPoint and do not have power? That should be your fir...
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- 2007-11-13 22:16:19 - 35 surefire ways to kill a meeting
- 1. Play "find the meeting" by changing the location and time of your meeting at the last minute.2. Don't bother to book your meeting room in advance. Lead the group from room to room trying to find another place to meet.3. Bring 5 handouts for 20 attendees.4. Leave and say, "I'll be back. I'm going to make handouts."5. Don't use an agenda because &qu...
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- 2007-11-13 22:16:19 - Story telling as a tool for trainers
- Once upon a time????."Yeah right, don't tell us a story, we are not kids"."If stories come to you, care for them. And learn to give them away where they are needed. Sometimes a person needs a story more than food to stay alive." - Barry LopezStory telling is an art and like many arts it can be learnt. As adults, we think stories are for kids. Despite being the so-called matured-sophi...
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- 2007-11-13 22:16:19 - Beetle bailey and presentation skills
- In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's presentation?"The General replied: "Like the Washington Monument." Puzzled, the secretary asked "The Washington Monument? General Halftrack responded, "Yeah, it took a long time to get to the point."How...
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- 2007-11-13 22:16:19 - Six marketing tips for trade show success
- A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.The following are six of the most important marketing rules that exhibitors need to undertake to ensure their next trade show is a success.1. Marke...
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- 2007-11-13 22:16:19 - The missing link in presentation skills training
- Imagine you are the most amazing figure skater who ever lived. When rehearsing in a peaceful, empty rink, you demonstrate the ultimate in athleticism and artistry. You defy the laws of gravity as you leap in the air, landing with flawless precision. You spin with effortless grace and power; you execute jumps other skaters only dream about. On that ice, you are in your element, doing what you love ...
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- 2007-11-13 22:16:19 - Special delivery! tips for improving your humor
- Delivering humorous speeches involves a lot more than simply having good material. Take some time to incorporate these tips into your presentations and watch the fun and laughter factors rise.In FunSigmund Freud wrote: "The most favorable condition for comic pleasure is a generally happy disposition in which one is in the mood for laughter."This concept is called "in fun." If ...
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- 2007-11-13 22:16:19 - Present your message with power and pizzazz
- If you're ready to kick your career or business up to the next level, then make it a goal to become a powerful presenter. People view savvy communicators as being more capable, intelligent, and knowledgeable than those individuals who have difficulty in communicating their ideas. You can quickly gain the status of an expert in your field when you are able to present your ideas effectively.A...
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- 2007-11-13 22:16:19 - Presentation pitfalls series: top 10 content mangement mistakes
- Here, David Letterman style, are what I consider to be the Top 10 most common mistakes presenters make when organizing and preparing their content:10) Not setting the stage.An introduction should be more than just "Hello. Today we'll be discussing _____." If you just jump into the content without setting up the presentation, it can get you off to a jumpy, disjointed start. An introdu...
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- 2007-11-13 22:16:19 - The seven deadly sins of presentations
- Every day, so many tens of thousands of innocent clients and employees are bored to tears by presentations that it ought to be considered a crime against humanity.Are your presentations guilty of the following sins?Illegibility. Know the size of the room, screen and audience before you create a presentation. The person at the back of the crowd should easily be able to read your s...
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- 2007-11-13 22:16:19 - Secrets of successful presentations
- Does the thought of speaking in front of others send you running in the opposite direction? Youâ??re not alone. Many people avoid public speaking at all costs â?" and there is a cost. Public speaking is one of the quickest, most efficient ways to market yourself, your message, business, or cause. Those who are willing to make presentations immediately stand o...
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- 2007-11-13 22:16:19 - Present statistics in context
- "I didn't have 3000 pairs of shoes. I had only 1600 pairs." Imelda MarcosEverything's relative. A million dollars sounds like a lot of money to someone who makes an average salary, but it's a drop in the bucket to a Warren Buffett or a Bill Gates. Running a hundred metres in a few seconds seems like a miracle to ordinary mortals, but a track and field athlete will work hard to sha...
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- 2007-11-13 22:16:19 - Eight success tips for your first trade show booth
- Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays.If you're considering setting up at a trade show for the first time, here are eight tips for a successful trade show booth display:...
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- 2007-11-13 22:16:19 - Coaching tips for powerful presentations
- Tip #1 The purpose of your speech is to get results; to help people make changes and think or act differently. So start with the end in mind. What do you want people to do as a result of your speech? What do they need to know to do this? What do they need to feel to do this?Tip #2 Show your audience that coaching is a process. It is different from consulting. Do some coaching (role playing)...
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- 2007-11-13 22:16:19 - Ten fun ways to liven up any presentation
- Most of us would agree that having humor in our lives increases rapport, strengthens our relationships and overcomes communication barriers. People who work in a positive, often playful environment are more likely to stay. Productivity and creativity increase while stress is reduced. We just feel better after a good laugh. Think funny!1. Open with a humorous story. . I remember the time the...
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- 2007-11-13 22:16:19 - How to give a great speech
- As a former owner of a National Speakers Bureau, I have learned from several thousand professional speakers "How to Give a Great Speech." Here are some techniques that I share with my coaching clients who want to become paid professional speakers or business professionals who want to deliver masterful presentations.1. Speak from the heart. Believe in what you have to say, or don't say it. I...
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- 2007-11-13 22:16:19 - Four different ways people process your information
- There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will individually will individually tend to rely on one of these approaches more than the other three.Visual: These...
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- 2007-11-13 22:16:19 - Show the world your wares easily and inexpensively
- You've spent a lot of time preparing your PowerPoint presentations and now you're ready to show the world all your company has to offer. You set up some appointments for sales presentations with a few members of the local Chamber of Commerce. On the appointed day, you lug your laptop and your presentation to your prospective client's office and start your show. They're impressed with what they see...
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- 2007-11-13 22:16:19 - Tips to energize your presentations
- "There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. To the cognition of the brain must be added the experience of the soul." ? Arnold Bennett (1867-1931)Ask yourself, "What is the audience feeling?" and "How would I like him/her to feel?" You need to be aware of:How freq...
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- 2007-11-13 22:16:19 - Close deals in record time!
- Remember back when the ability to create a slide show presentation using PowerPoint was cutting-edge technology? PowerPoint presentations changed the way that companies and seminars did business. It was easy to take along your presentation material; just grab your laptop and go. Sound and visual effects, fancy screen designs, bulleted features ? presentations had it all.Everybody had a Powe...
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- 2007-11-13 22:16:19 - Tough talk: bad news delivered the right way
- Communicating Bad News The Right WayIt's the rare executive who actually enjoys speaking before groups of people, even under the best of circumstances. Public speaking routinely ranks highest on people's list of fears. Add the pressure of having to deliver bad news to good people, and even the most confident executive can stumble.Every employee has a horror story about a manager's in...
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- 2007-11-13 22:16:19 - Conducting successful training activities
- Whether you are training preschoolers in the classroom or executives in the board room, here are 15 premises you might want to keep in mind the next time you're designing training activities.1. Everybody has the capacity to learn.2. Everybody learns at his own pace.3. The trainee learns only when he is ready and is motivated.4. Training must, therefore, get the trainee ...
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- 2007-11-13 22:16:19 - Sharpening your presentation skills
- Regardless of the nature of our job or social standing, sooner or later we will be called upon to make a presentation of one sort or the other. To sharpen your skills, whet your audience's appetite, and educate them, organize your presentation by keeping them in mind. To help you do just that, here are some tips to consider:* Have an inviting opening. Greet your audience with a state...
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- 2007-11-13 22:16:19 - How to make good use of your web conference session
- Preperation is vital when conducting a successful videoconference session. Thus there are a number of steps to remember prior to the videoconference session itself:Always test the equipment before hand.The WebVideo4U software is extremely reliable but it always pays to test the software prior to the videoconference itself. There may be problems with the Internet connection, the webca...
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- 2007-11-13 22:16:19 - Move key audiences to actions you want
- How?Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.It seems ...
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- 2007-11-13 22:16:19 - 27 tips for an effective presentation
- So you're not a professional speaker. That's no excuse for NOT giving a professional presentation.You have a great product or service! You've put together an awesome presentation with great content!You really know your stuff! You're an expert! None of this matters if you don't have public speaking skills.If you don't speak like a pro, you won't get the results you want....
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- 2007-11-13 22:16:19 - The presentation after the presentation
- Allowing the audience to ask questions after your presentation is an excellent way to reinforce your message and to continue to sell your ideas. In addition, because listeners can ask for clarification, audience members are less likely to leave your presentation with misconceptions about the concepts you delivered. Because of these benefits, the question and answer period is actually another prese...
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- 2007-11-13 22:16:19 - The end is the beginning
- People remember best what you say last. In a presentation, what people take with them to put into action or to connect with what they already know depends to a large degree on how you end the presentations. So in one sense, the end of your presentation is the beginning for the audience. Speakers often reach their momentum in the middle of the presentation and lose contact with the audience by the ...