Sales letter articles
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- 2007-11-13 22:16:19 - Developing successful demonstrations
- SUCCESSFUL DEMONSTRATIONS: All of us have seen demonstrations in one form or another. Some were more successful than others. The successful demonstration is a wonderful bridge between training and on-the-job performance because it allows the trainee to see the concept at work, actually accomplishing the task at hand. No claim of a vacuum cleaner's power, for example, is as telling as the sight of ...
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- 2007-11-13 22:16:19 - Polishing your sales presentation
- Summer is here! It's time to bring out your summer attire, take a vacation and reflect upon your achievements thus far this year. Look back at the past few months of your sales production . . . are you on target for all your sales goals for 2005? Are you making the sales from all your sales presentations?You may be far ahead in some areas or behind in others. No matter what your sales produ...
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- 2007-11-13 22:16:19 - Guidelines for rehearsal criticism
- It is both good planning and considerate to provide auditors with a guide for their criticism. It would be quite difficult for them to note everything which needs attention without some reminder of what to look for. A critique is worthless unless it is clinical and objective. At this stage, a trainer is looking for what is wrong with their presentation more than for what is right. The critics must...
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- 2007-11-13 22:16:19 - Quick and easy rehearsal tips
- Never rehearse at the last minute. This creates undue tension and nervousness and does not allow sufficient time for correcting mistakes and polishing delivery. Ideally, the first full auditory rehearsal should take place at least a week before the presentation date and be conducted in undisturbed surroundings. If possible, use the room in which the presentation will be given. If not, use one as s...
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- 2007-11-13 22:16:19 - How to prevent presentation and speaking disasters
- I just got back from my whirlwind speaking engagements and it occurred to me that you might be interested in these recent experiences (especially since speaking in the number one way to increase to raise your visibility and credibility in the industry). In a matter of two weeks, I spoke at two different conferences. Although the topic was the same the audience for each was different.In Flor...
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- 2007-11-13 22:16:19 - Create a better impresion with your emails
- How do you come across in your emails?As I receive more and more requests for assistance by email, I also get more and more poorly worded or badly formatted emails.When you ask someone for help, or approach them for the first time, you will get a much better response if you word your initial contact carefully. Take some time to think about what you want from the other person.B...
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- 2007-11-13 22:16:19 - I love the smell of powerpoint in the morning: the 5 sensory approach to business presentations
- You're in a conference room. You're giving a PowerPoint presentation to several of your colleagues...and your boss.On a scale of 1 to 5, how sensual is this experience? And just how important is sensuality in business-related PowerPoint presentations?Believe it or not, live PowerPoint presentations can be sensory, full-bodied experiences. Sadly, many presenters focus primarily on the...
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- 2007-11-13 22:16:19 - The crucial components of a lesson plan
- MAKING INFORMATIVE LESSON PLANS: --The performance objectives should answer this very basic question - what should the trainees be able to do at the end of the training period that they were was not able to do at the beginning of it? --For evaluation procedures, how will the trainee's accomplishment of performance objectives be demonstrated or measured (written test, skill test, skill demonstratio...
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- 2007-11-13 22:16:19 - How to begin a lesson plan
- DEVELOPING LESSON PLANS: In developing lesson plan formats, two things are paramount: extraordinarily careful documentation and room left for possible changes. Sloppy accounting of the direction your class will be going is worse than none. And documentation that doesn't have leeway for change is almost instantly obsolete. The types of plan formats generally used are the: outline, sentence outline,...
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- 2007-11-13 22:16:19 - Why you need a lesson plan
- LESSON PLAN DEVELOPMENT: Lesson plans, believe it or not, are a lot like the maps you have in the back seat of your car. They're probably not covered with the ketchup and pencil marks that your maps are, but they are directional guides. You need some way of checking to see if you are on the right road in your classroom or on the highway. A lesson plan is really nothing more than a map of where you...
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- 2007-11-13 22:16:19 - Group meetings: being prepared makes a difference
- MANAGING MEETINGS--BEING PREPARED MAKES A DIFFERENCE: You can schedule all the meetings you want to, and if you are not prepared to take charge then you're wasting your time. The time you invest planning a meeting is time well spent. The sooner you take action, the sooner you can enjoy the fruit of a productive meeting. Before you schedule a meeting, determine its purpose and necessity. Document s...
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- 2007-11-13 22:16:19 - Keeping meetings productive
- KEEPING MEETINGS PRODUCTIVE: Whether participants approve or disapprove of an idea, they shouldn't be penalized or given a raise. If you start criticizing people who disapprove, then you're only making your meetings less productive. Likewise, if you start handing out raises to everyone who agrees with you. This kind of behavior conditions participants to contributing only to win approval, rather t...
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- 2007-11-13 22:16:19 - Planning a group meeting
- CHARACTERISTICS OF AN EFFECTIVE FACILITATOR: As chairperson, focus on the meeting's goals and objectives throughout the meeting. Most everything you say should serve that purpose. A written agenda and visual aids serve as reference points and help to reinforce your purpose. You will make your greatest contribution by asking questions. Questions help to stimulate thinking, navigate the direction of...
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- 2007-11-13 22:16:19 - Building a trade show display
- If you are taking your newest products to a trade show then you will need to come up with some ideas on how to build a trade show display in order to adequately market your products. You might seem at a loss and cannot think of anything, however building a trade show display is not so difficult if you sit down and think about it. Really, you just need something that will bring attention to your bo...
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- 2007-11-13 22:16:19 - The who, what, where and when of color in your documents
- This article will help you to assess and maximise the impact your use of color in your documents and presentations will have on the readers. First of all you need to identify the following; who your readers are what your purpose is when to use color where to use color Who and What?Determine who your target readers are and what the specific purpose of the...
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- 2007-11-13 22:16:19 - How to teach: lecture vs. discussion
- WHEN ONLY A LECTURE WILL DO: Under certain circumstances, of course, the lecture is the only workable format. For instance, when it is necessary to reach a large audience in a short time frame, or when the attendees have no knowledge of the subject whatsoever, there is really no choice. But whenever possible, alternative methods should be investigated. If you choose to rely solely on lectures, be ...
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- 2007-11-13 22:16:19 - Problems with the lecture format
- ALTERNATIVES TO THE LECTURE FORMAT: How often do you use lectures as your sole training technique? Nearly always? Often? It's not unusual for trainers to use the lecture technique exclusively. After all, this is what we have all seen and are familiar with. The format is easily mastered, and innovation may not seem necessary when the traditionally accepted technique garners no complaints. Unfortuna...
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- 2007-11-13 22:16:19 - Business presentations - use power pitching - get the personal edge
- Whenever and whatever you're pitching, dozens of factors will figure in the final decision of your prospects. All else being equal, you have the edge if you can establish a personal connection. Connect emotionally and intellectually, so they like and trust you more than your competitors. How can you get your prospects to like you? Try these tips.* Focus and be sincere. If you appear nervous...
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- 2007-11-13 22:16:19 - 10 profitable tips for creating better sales presentations
- No matter what your business is, you will enhance your level of success by developing a well-organized sales presentation. A good sales presentation involves two primary elements:(1) The pre-planned sales talk.(2) A carefully conceived and organized visual presentation that documents, confirms, supports, and strengthens the oral.Your visual aid can take a variety of forms. It ...
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- 2007-11-13 22:16:19 - Data visualization flash charts: information in a flash
- Flash chart, flash map, flash graph may be mistaken for flashy visual aids. It is true that many data visualization tools are flashy and consequently overwhelming and counterproductive, but the market has produced data visualization capable of simplicity and speed-thus "flash" does not stand for flashy; it stands for information in a flash.Data visualization has been adopted as no...
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- 2007-11-13 22:16:19 - Qualities of good communication
- Webster's Dictionary defines communication as "a giving or exchanging of information, signals, or messages by talk, gestures, writing, etc." The primary goal of communication in a training setting is to transfer information to participants in such a way that a maximum amount of the message is understood and retained.It has been said that communication is sincerity plus affability....
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- 2007-11-13 22:16:19 - Ancient powerpoint secrets: ask your grandma!
- Yes, there are ancient PowerPoint secrets...secrets your grandmother knows and is probably willing to pass down to you.But what's this you say? Your grandmother has never even heard of Microsoft PowerPoint?No matter. If your grandma was like mine, she knew something about the power of an effective presentation.Ancient PowerPoint Secret #1: A little treat. My grandmother...
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- 2007-11-13 22:16:19 - A discussion about facilitation skills
- Interview with Julia Apple-Smith, Manager of Employee Development at Sauer-Danfoss Ames, Iowa about Facilitation Skills:Q: Would you tell me a little bit about the culture at Sauer-Danfoss?Julia: About nine years ago, Dave Pfeifle, President and CEO had a vision for us to change our culture. We, at one time, were part of the Sundstrand Corporation, and as such, over time, had evolved...
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- 2007-11-13 22:16:19 - Audience-friendly presentation style habits in three easy steps
- You have presentation style habits that automatically appear when you are speaking in public. Where did these habits come from? Most likely you picked them up from watching other people give presentations, or they are carry-overs from your own conversational style. They tend to be so automatic that you aren't really aware of them.Many presentation habits are not audience-friendly. They prev...
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- 2007-11-13 22:16:19 - Dump that overhead projector!
- What is it about overhead projectors that causes us to become lousy communicators? Why do our speeches or presentations lose much of their steam when we use overheads?Well, for starters, we often give more attention to the overheads than the audience. It can't be helped. After all, we have to pick up the right overhead, separate it from the next one, get it on the projector properly, check ...
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- 2007-11-13 22:16:19 - Presentation paranoia
- "The human brain starts working the moment you are born and never stops until you stand up to speak in public." (Sir George Jessel)Have you had this feeling before? Rest assured you are not alone. You might be one of the many who would rate your fear of public speaking alongside or ahead of death! Your fear may translate itself to "FEAR" ? Forget Eve...
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- 2007-11-13 22:16:19 - Presentation skill mistakes
- Last week my husband and I attended an awesome 4 day work conference! I decided to sit in on both days of business presentations hoping there would be a nugget or two I could share with you.Presenting to an audience of 100 to 300 top producers were executives of a large company. While overall the presentations were good, three pet peeves of mine were running wild at times. I bring them to y...
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- 2007-11-13 22:16:19 - What every manager should know about how to sharpen his presentation skills
- Regardless of the nature of our job or social standing, sooner or later we will be called upon to make a presentation of one sort or the other. To sharpen your skills, whet your audience's appetite, and educate them, here is the key to your success: organize your presentation by keeping them in mind.To help you do just that, here are some tips to consider:* Have an inviting openin...
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- 2007-11-13 22:16:19 - Speech in business
- The social skills of a small businessperson, franchisee, independent contractor or manager are all important. Speech and body language are first impressions and weigh heavily on the decision making process of a potential prospect or customer. As the old adage goes, 'you never get a second chance to make a first impression.' We've talked about image and along with your marketing, your sale is halfw...
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- 2007-11-13 22:16:19 - Cell phone dos and dont during a meeting
- What would we do without our cell phones? Wow, there's a scary question. It's hard to imagine a world without them. But cell phones, connected as they may keep us, seem to have an amazing power to disturb and trump face to face interaction. For example, why is it that during a meal or a meeting, people insist on taking every call? Even worse, just let the phone ring? They forget all about the pers...
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