Sales letter articles
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- 2007-11-13 22:16:19 - Increase your sales accept credit cards, part 2
- In part two we will discuss overcoming objections, which credit cards to accept and using the check paying option. If your business is home-based or has been in operation for less than two years, you're likely to face objections from the bank. If yours is a home-based or a brand-new company, be sure to meet with the banker to show your business plan, offer collateral and discuss your...
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- 2007-11-13 22:16:19 - Increase your sales - accept credit cards
- Many people today simply prefer the convenience of paying by credit card. If you want their business, you must be able to accept their credit-card payments. In part one of this series we will discuss why you should accept credit cards, and the basics of getting merchant status. Part two will deal with objections you might get, which credit cards to accept, and the check paying option. ...
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- 2007-11-13 22:16:19 - Getting off the advertising and sales rollercoaster
- Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. Your hopes soar. sales go up. Two or three days pass and the response goes down. You look at the bill for the advertising and your jaw drops. Your hopes des...
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- 2007-11-13 22:16:19 - Not enough fresh sales leads? marketing is the new sales
- Your sales are down and leads are rare. The phone's not ringing. Let's blame marketing!If you join this band wagon to rationalize your poor sales results, you need to step up and take responsibility for your own fate. It's amazing how often sales teams play the victim here. They blame the marketing department, team or an individual, for their lack of sales.Don't get me wrong, I'm on ...
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- 2007-11-13 22:16:19 - Plasma screen hire ? what do you need to know for presentations
- How many people will need to see the screen? A 42" plasma screen is the most common size and will usually be sufficient for a smaller meeting ? up to 20 people. Several other sizes, bigger and smaller, are available, including 32, 37, 40, 50, 61 inches and now up to 81". Remember that these screen sizes are a measure of the diagonal dimension of the screen, so a small variation in this...
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- 2007-11-13 22:16:19 - How to convert powerpoint to flash manually
- Converting PowerPoint to Flash would be absolutely a good choice to distribute your bulky PowerPoint Presentation. You can do the whole PowerPoint-to-Flash conversion manually or by related softwares.First, you'll need to prepare the PowerPoint document. Make sure you are not using any complicated gradients or animations. These will be interpreted poorly when they are brought into Flash. Al...
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- 2007-11-13 22:16:19 - Winning the big pitch - the 7 deadly sins of business presentations and how to avoid them!
- Are poor presentations costing you business?The ability to deliver a presentation to potential investors or clients is an essential skill for any budding entrepreneur, sales professional or consultant.Whether it's a '15-second elevator pitch' or a more extensive presentation, winning over and persuading audiences is vital in today's competitive capital raising and sales environment....
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- 2007-11-13 22:16:19 - Chairing a meeting the most effective way
- How many times have you attended a meeting where the only thing that gets decided is the date of the next meeting? Or where one person dominates the meeting? Or the meeting is swamped with trivia or unrelated information?It is a commonly held assumption that chairing a meeting is simply a matter of reading out the agenda ? that is assuming there is an agenda and that the addenda actually co...
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- 2007-11-13 22:16:19 - Top ten tips for better business presentations to asian audiences
- Audiences around the world are all different. Cultural, social and religious differences impact on how people learn, take in information and interact with presenters.After delivering three presentations to managers and franchisees from the largest fast food company in the Philippines, these are my thoughts on how to make an impact.This is the result of extensive feedback and practica...
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- 2007-11-13 22:16:19 - Develop the winners edge through conversational hypnosis
- Communication is vital for survival in an age of information that is undergoing a "shock-wave" of changes. Nationally and globally, we remain in a crisis in traditional literacy. Literacy, according to most dictionaries, is an unmoving term -- the ability to read and write.According to National Institute for Literacy:? American businesses are estimated to lose over $60 billion in pro...
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- 2007-11-13 22:16:19 - Watch out for power thieves
- "I'm not an expert on this topic, but . . .""This isn't exactly an exciting topic, but . . .""I hope you'll find this interesting.""Had I more time to prepare . . ."These expressions all have the same thing in common. They cause your audience to wonder why you ? and especially they ? are there. Each statement communicates the same mess...
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- 2007-11-13 22:16:19 - Audience respect
- One of the biggest mistakes most presenters make is in not considering or respecting their audience when preparing their talks. Showing respect means not boring them to tears with a data dump of information which is meaningless to them.1. Respect your audience. Make sure your talk is relevant to them, not just to you. Focus your talk on what benefits the audience and you will keep their int...
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- 2007-11-13 22:16:19 - Projector hire - choosing the right one for your presentation
- Calling a projector hire company will often get you confused as they ask: What lumens do you need? (Lumens is the brightness of the projector) What resolution do you need? (Resolution is the number of pixels at which the display device does not have to expand or compress the input signal) What type: install, desktop or portable? (Install projectors tend to be larger and heavier, de...
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- 2007-11-13 22:16:19 - How you can save on conference calling
- In recent years, companies have recognized the need to expand their businesses in the international arena. Breakthroughs in communications and transportation have facilitated this move and have enabled these companies to trade in various countries all over the globe. It is now easier for company representatives to travel armed with business proposals and tap or create connections in remote places....
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- 2007-11-13 22:16:19 - The ten essential tips on writing a powerful and persuasive presentation
- Have you ever had to give a speech?Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 % of a typical audience want the speaker to succeed.Yet according to the Book of Lists, speaking in public is one of our greatest fears.Much of this anxiety is due t...
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- 2007-11-13 22:16:19 - Writing the query letter
- The query letter is simply a business letter that serves a dual purpose. It is an introduction of you to an agent, and an inquiry as to whether the agent would be interested in seeing a particular piece of your work. The query letter is the first "picture" an agent will have of you and your work; and is perhaps your strongest selling tool.Why the query letter? Basically it serves to save ti...
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- 2007-11-13 22:16:19 - Be bold, branded, and bespoke - your customers want you to choose
- I had been working on a logo idea for several weeks before I finally realized that it would take from several months to never before I came up with something that would work for me. Scanning the Internet for sites that resembled Logos 'R Us, I found one that had a portfolio that I liked. I contracted for 10 logo ideas figuring that there would be at least one that would suit me.Presto, just...
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- 2007-11-13 22:16:19 - Let me tell you a little story
- Once upon a time there was a businessperson who had the task of convincing an audience of the need for the business to plan better for the future. Instead of starting out with a spreadsheet and a long list of numbers he started with a story we all know, "The Three Little Pigs." He engaged his audience with the brilliance of the little pig who built his house out of brick then used that m...
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- 2007-11-13 22:16:19 - The right speaker makes a big difference
- MORE and more corporations in Malaysia have awoken to the necessity of training and developing their people these days. Hence, many local speakers have emerged in recent years just as many foreign ones have already been flocking to Malaysia as far back as two decades ago. With so many speakers available in the market, the success of your event lies in selecting the right speaker who would make a b...
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- 2007-11-13 22:16:19 - Can stage presence be learned?
- What is stage presence? Can it be learned?There are, undoubtedly, some 'naturals' in this field. The fine Welsh actor Richard Burton, for example, on his debut performance at 16, playing an extra scrubbing steps, was said to distract the audience from the Shakespearean play! Many actors commented on Burton's extraordinary stage presence, in particular his stillness ? the audience were drawn...
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- 2007-11-13 22:16:19 - Is this thing on?: keeping your audiences attention
- First and foremost, you must deal effectively with your own emotions, ego, hang-ups, inhibitions, and fears. This will release you to focus on the audience is their attention level. A trainer must prepare thoroughly, believe in the message behind the words, and be committed to attaining his or her objective. But most important is a continual awareness of the audience members as individual persons,...
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- 2007-11-13 22:16:19 - Steps to a successful audience/trainer relationship
- A major cause of trainers being unreceptive to their audience is stage fright. Being so self-involved the trainer has very little energy to devote to making personal contact. It is not unusual for this to happen, and there are ways to avoid it. You can capture and hold an audience's attention if you begin by giving your listeners your attention first.Never in the course of the presentation ...
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- 2007-11-13 22:16:19 - Tips for thinking on your feet
- If you really aware and alert, your audience's behavior - faces, bodies, and their hands, will literally transmit scores of "messages." It is possible to judge how well you're being received, how much attention your audience is paying to you, and often how close your objective is to accomplishment. For example, shuffling feet, yawns, general restlessness, glances at watches -- or rapt attenti...
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- 2007-11-13 22:16:19 - Using your audience to your advantage
- Regardless of what response technique may be convenient in a given situation, one thing is certain for the aware trainer: different techniques will drive you deeper and deeper into the realm of subtlety, which is precisely where the art of using response points belongs. For most trainers, these direct questions will be the best method to determine how well the idea presentation is progressing....
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- 2007-11-13 22:16:19 - 1,000,001 reasons to connect with your audience
- Eye contact is mandatory when giving a public presentation.The goal of public speaking is to connect with your audience. Visit with your audience. Have a conversation. When you are making eye contact with one person, when you are having a conversation with one person in the audience, the entire audience feels as if you speaking directly to them individually.If you do not make eye con...
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- 2007-11-13 22:16:19 - Clear communication: the benefits and how to achieve them
- Communication is a complex and often difficult process for both the receiver and sender. Barriers on both sides of the process often deflect the real meaning of the message and inhibit clear, open, and rewarding communication. Research shows that a major portion of an organization's problems are caused by poor communication, while an even greater part of an organization's progress stems from good ...
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- 2007-11-13 22:16:19 - Communication barriers and simplifying the communication process
- The communication process can be much more difficult than a person thinks. Unfortunately, many times a presenter does not realize that their message is being lost until it is too late and they have gone through an entire meeting/lecture talking away about something that their colleagues/audience thinks is absolutely meaningless. Here are some helpful questions to ask yourself before attempting to ...
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- 2007-11-13 22:16:19 - The relationship between information sender and receiver: the art of communication
- For communication to take place, a message must be transmitted by a communicator and correctly received by a listener. If the message is not understood, there is no communication. There is only noise. Between the transmission and reception of a message, much can go wrong. Communication, by definition, involves at least two individuals, the sender and the receiver. There are certain filters or barr...
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- 2007-11-13 22:16:19 - The upside to an auditory rehearsal
- Many experienced trainers feel that there is something lacking in their rehearsals, even after mentally reviewing their notes and presentation aids. They'll know their style and method of delivery. They'll already have experience with their subject, and have pre-established methods of getting points across. Many of their facts and supporting material will already be committed to memory. Still, exp...
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- 2007-11-13 22:16:19 - Give your audience something to talk about
- There is an old saying: "The first thing to do when the audience goes to sleep is to prod the speaker." Most presentations are not intense enough. The average audience is lulled to sleep by droning monotony. A really energetic presenter can lose a pound or more in the course of an hour-long presentation, which gives some idea of the vigor which can and should go into it. If you are alive...
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