Sales letter articles
Showing page 32 of 39 - There are 1152 Sales letter articles
-
- 2007-11-13 22:16:19 - Hire a six, to consistently produce sales success
- For many years as a sales manager, I would only hire the stereotypical sales representative. You know the type-on a human relations continuum or scale of zero to ten, with the ten representing a candidate who is totally gregarious and outgoing and the zero, someone who is introverted with few people skills, I'd always recruit the ten. As an advisor to businesses and professional service firms on h...
-
- 2007-11-13 22:16:19 - How to win over the man in the chair salesmanship, repetition, and direct mail
- In a classic business-to-business print ad from the late 50's for McGraw-Hill Magazines an imposing looking executive sits in his chair. He has both feet planted firmly on the ground, a scowl on his face. His hands are folded together in front of him and his elbows rest on the chair; he leans ever so slightly forward. To his right run these eight lines of copy:"I don't know who you are...
-
- 2007-11-13 22:16:19 - Online sales: secret to increase your sales by bundling your products
- Microsoft has used this online sales secret to become a giant, and the greatest software company in the world.How about you?What are you waiting for?The secret is bundling your products.An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services....
-
- 2007-11-13 22:16:19 - The product or the sale
- This is a quandary not unlike the chicken or the egg question, "Which comes first?". Do you focus on creating a superior product and continue to develop superior products or do you shift focus from the product to the sale prior to fully developing the line, or schedule of services?In the study of business start-ups there are a tremendous number of entrepreneurs who created, or fou...
-
- 2007-11-13 22:16:19 - Sales coaching... fact or fiction?
- The old adage in selling has always been, "Find out what they want, then, give it to them." The fundamentals of selling are clearly that elemental. The application thereof, however, continues to be the litmus test that quickly separates the skilled from the rest.In the past, the selling profession relied upon its own bullpens crowded with accomplished journeymen to assume the role...
-
- 2007-11-13 22:16:19 - Finding a sales force that pays for itself
- The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that causes the employing company to expand through increasing sales.This is done by the following general steps: Training sales staff to be able to sel...
-
- 2007-11-13 22:16:19 - The benefits of catalog sales for your business
- Things to watch out for when selling your product in catalogs.Giving away the farm.Many catalogs will ask for a multitude of discounts and concessions before they even place one order. You give them a set price for your product. But they insist on a lower price. They expect you to pay freight. They want an "advertising allowance." They ask for a volume discount, a catalog allowance, ...
-
- 2007-11-13 22:16:19 - Ten awesome ways to incease your sales in holidays
- Everybody thinks that the businesses will slow down a bit in holiday seasons. Ofcourse everybody thinks that people don't want to start new ventures in holidays too.But that is not true. People do spend money... a lot in holidays. On gift items, special discount goods, coupons etc.The only thing is to know how to do business in the holiday season using this attitude.Here are 1...
-
- 2007-11-13 22:16:19 - How to increase the sales of promotional products
- I have searched for a new way to increase the sales of my promotional products. A good way is to start an affiliate-program with a commision for every customer who buy an product and who came to your page from a webpage of one of your affiliate-partners.I thought that this is not the only way to inrease my sales and there is another problem. You need to have your own online-shop and a webpa...
-
- 2007-11-13 22:16:19 - Snowflakes improve holiday sales
- Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes are the perfect touch. They lend an aura of a mystical winter wonderland to any room, house or office decor.You may ask "What has snowflakes got to do with internet marketing?"A free gift with every order gives you the competitive edge over your competitors.Everyone likes getting somethi...
-
- 2007-11-13 22:16:19 - The nine warning signs that you need a sales video
- Corporate videos are an important sales tool that can often be overlooked in marketing budgets.We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.1. No strong corporate "look and feel"You're in a highly competitive industry. Yet, what makes you really stand apart from your competi...
-
- 2007-11-13 22:16:19 - Keeping your sales team motivated
- Sales managers frequently approach me for advice on how to keep salespeople motivated, especially when sales reps get into a rut - and seem to keep slipping deeper into it. Telling managers what not to do usually solves the problem. Most managers do things to de-motivate salespeople without even knowing it.Let's take the idea of funnels and forecasts, for instance. Funnels and forecasts are...
-
- 2007-11-13 22:16:19 - Increase retail sales with meetups
- I recently attended the monthly Italian language Meetup here in Little Rock. Meetups are informal social gatherings of people with similar interests in a particular topic. Topics for Meetups range from political to cultural to intellectual to fun.Meetups are usually held in books stores, coffee shops and restaurants. As Meetups occur mid-week, on what are usually slow nights for many small ...
-
- 2007-11-13 22:16:19 - Sales marketing: 12 sneaky tricks to help you outsell your competition
- Business can be like war sometimes.You may have to fight hard to survive.The winner takes all.But that doesn't mean you have to destroy your competition in order to survive and win.But you can do one smart thing: outsell them, with a few smart tricks I will reveal below.One of the tricks to outsell your competition is to compare your product to theirs.When...
-
- 2007-11-13 22:16:19 - Sales & marketing plan strategies
- Design and Implementation of a new Sales & Marketing campaign must be carefully thought through from the beginning. What message do you want to send about your company, products, and services? What are the anticipated results? What is the execution strategy? What is the cost ratio versus expected return?These are just a few of the questions that run through our minds in the early stages of ...
-
- 2007-11-13 22:16:19 - How your 60-second elevator script can transform your staff, your sales, & your business
- When attending a Chamber of Commerce breakfast networking get-together, I'm always perplexed by the lack of thought and preparation many business owners display when giving a 60-second overview of their business. These people have spent enormous amounts of time, money, and energy on their businesses. Yet, when asked to give a quick synopsis, they fumble for the right words, they ramble, the...
-
- 2007-11-13 22:16:19 - Commodity sales prospecting - how to stand out from your competitors
- I have received a number of requests for advice from salespeople and sales managers that sell "commodity" products and services. When I refer to commodities, I don't just mean pork bellies or frozen concentrated orange juice. A commodity is any product or service where the target prospect is likely to be thinking: "I get contacted by (X) salespeople a day that sell (whatever they perceive y...
-
- 2007-11-13 22:16:19 - 8 procedures to take control of sales and marketing
- The Cash to Cash Cycle Part Three of SeriesWe're sprinting toward that million dollar mark...and we're only a couple strides away?Decreasing inventory carried us over the first hurdle, and last week reducing Accounts Receivable sped us through the half-way mark. We're making great time, so let's bring on the next mile marker ? marketing and sales.Increasing Overall Sale...
-
- 2007-11-13 22:16:19 - The art of sales (and tips on how to manage your sales team)
- Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejection. There's a lot to know about the business of selling. No wonder many people are a bit overwhelmed when they are asked to do it.And it's not a job for the faint-hearted. Selling is a communic...
-
- 2007-11-13 22:16:19 - How to use a powerful leadership tool to step up sales results
- Good sales people can close, but few "step up" for even more sales from that close. Yet stepping up should be one of the easiest accomplishments in sales - that is if you know how to build the staircase.Do it by applying a leadership tool I have taught thousands of leaders worldwide during the past 20 years. The tool is simply to foster a particular viewpoint, which is this: Challenge peopl...
-
- 2007-11-13 22:16:19 - 3 steps to getting a sales meeting
- The best way to get a new customer is to clearly identify who you want to do business with and then get in front of them. They can then see what you look like, possibly see what your product looks like and also examine any data or statistics you might have. It gives you the ideal opportunity to start building a positive working relationship with your potential customer.Advertising, direct m...
-
- 2007-11-13 22:16:19 - 10 things to help your business when sales are slow during the holidays
- Twiddling your thumbs and waiting for some business to come in? Why not use this downtime to set yourself up for greater success in the new year? Here are my 10 picks, but you don't have to do them all. Even doing just one will get you another rung higher on your business ladder.1. Evaluate your virtual team and make changes if necessary.Are administrative tasks taking up most...
-
- 2007-11-13 22:16:19 - Sales plan? whats a sales plan?
- In the past, if you said the word "plan" to me, I would bolt and run. I'm the "creative type," a former ballet dancer and choreographer-I'm terrible with details. When I was dancing professionally, all the details were taken care of; all I had to do was show up and dance. Even when I was choreographing, as long as I met my deadline for when the dance needed to be complete, I co...
-
- 2007-11-13 22:16:19 - Discounting your way into sales oblivion
- I don't even like saying the word d---------g. I have literally obliterated it from my dictionary with a black marking pen. I'll bite my tongue until it bleeds, before I say the word.Earlier this week Bernadette, my wife, and I went shopping . . . something I love to do. Just kidding! We were looking for a 3-piece plant stand for our deck. We found one in a catalog and went to the store to ...
-
- 2007-11-13 22:16:19 - Sales tactics to beat your competition
- This month I want to share a success from a friend and customer of mine. You'll find in this story two important sales tactics for beating your competition. From Chris Chalmers of Quova Inc: "We sell a commodity product (geographic data) that is available from a variety of competitors and public sources. Recently, we lost a major account to a competitor, and based on our long-standing...
-
- 2007-11-13 22:16:19 - Speed-up your sales cycle
- This week's article is my response to a question by David Cohen of Bridge-Soft. "Quite a few prospects have told me that business is stagnant at the moment, but they are hopeful towards the 4th quarter. How do you approach the sales cycle where the cost of the product is relatively high and the sales cycle is lengthy, sometimes six months or more, in good times. I have little trouble gener...
-
- 2007-11-13 22:16:19 - Raise concern about sales competition, not about yourself
- As you are reading this sales article, read very carefully. Because I wouldn't want you to think of a pig right now. No, do not think of a fat, brown, smelly pig right this moment. What are you doing? Do you have a picture of a smelly, fat, brown pig in your head right now? I thought I just told you not to do that. What are you doing then? The mind can only process positive statements direc...
-
- 2007-11-13 22:16:19 - Transforming your sales force by creating specific expectations
- I just finished a phone call with a potential client who had called to discuss a problem. His 18 person sales force was paid on straight commission. All had been with the company for 8 - 15 years and were earning healthy incomes. His problem was that he couldn't get them to do what he wanted them to do. Here's the example he shared.He wanted the salespeople to call on new prospects to expan...
-
- 2007-11-13 22:16:19 - The sales carpenter
- I remember moving my family to Argentina as Vice President of Sales for Latin America. I was in charge of managing five regional offices, Argentina of course being one of them.In the company's ten year history of selling into Latin America it had never exceeded $14 million (M) in annual sales. The Argentina office itself had never produced more than $400 thousand (K) in sales. My task was t...
-
- 2007-11-13 22:16:19 - 4 marketing myths threaten your sales
- These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.Myth 1: People Always Buy Where They Get the Cheapest PriceIf this was true, only businesses that charge cheap prices would exist. Some people buy where they get the cheapest pr...