Sales letter articles
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- 2007-11-13 22:16:19 - Lead companies, eight features to consider
- So now the time has come to invest in Lead companies, but how do you know which one is the right one for you?When I was a new loan officer, finding a lead company was not easy, I can remember logging onto Yahoo, typing in the key word "mortgage leads" and being bombarded with links leading me in the direction of lead companies all claiming to have the best leads and the best deal ...
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- 2007-11-13 22:16:19 - Program your biocomputer for sales success
- Selling isn't something you do to people, it's something you do for them. If you feel as though you're being pushy or twisting arms when you are interacting with prospective customers or clients, you might be doing just that. To be successful in sales, you do need to be in control of the sales process and you do need to ask important questions, but you don't have to be obnoxious, overbearing or de...
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- 2007-11-13 22:16:19 - At-ti-tude, n
- At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a mental position; the feeling one has for oneself.Your attitudes are mindsets-or points of view based on what you believe to be true about life, other people and yourself.The $elling Edge®, Inc. has taught thousands of selling professionals how to consistently close sales. Som...
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- 2007-11-13 22:16:19 - Make your trade show booth popular
- So, you are taking your products and heading to a trade show, but this year you want to make your trade show booth popular in order to garner more business and have no idea how to do it. Actually, it really is quite simple to make a popular trade show booth as long as you put forth the effort.One idea to attract people to your trade show is to offer a raffle. By doing this people will come ...
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- 2007-11-13 22:16:19 - More cleaning and janitorial customers using yahoo
- We use this method to find new cleaningcustomers, and it is virtually free. Included is a link you can change the search parameters to what ever you wish, in any town or city you wish. In this example we are using Real Estate Agents in Chicago.So heres how it works, the information comes up many phone numbers and also websites. Develop a nice email describing your services do it on Microsof...
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- 2007-11-13 22:16:19 - The most important word in a business letter
- What do you think it is? Many experts insist it's the word "you." Why?When most of us read anything, we're looking for something that interests us. What do we need at that moment? What will we need tomorrow? Why should we bother to read this story?Self-interest is what motivates us to comb our hair, brush our teeth, and seek that new job promotion. It's what makes us change...
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- 2007-11-13 22:16:19 - Exporting to europe: not the challenges you think
- If you plan to do sell your product or service in Europe the problems you encounter may not be the ones you expect. It's easy to focus on perceived difficulties, such as the so-called 'language barrier', while not noticing the real pitfalls ? until it's too late. I learned three lessons the hard way: appreciate the different cultures, understand the value of quality vs. speed, and know which forei...
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- 2007-11-13 22:16:19 - Getting past the gate guard
- Over the years, many prospects have hidden behind their well-trained secretaries to prevent interruptions from persistent salespeople. But in today's electronic world, voice mail systems have frequently replaced the human gate guard.In surveys we have conducted, we have found that salespeople's inability to get busy prospects to return their calls ranks just behind "not enough time in ...
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- 2007-11-13 22:16:19 - Restaurant pressure washing
- Many pressure washing companies try to stay away from the restaurant pressure washing business, while other specialize in it. One reason some do not like it is due to the all the grease, which gets on their hoses and equipment, which in itself is difficult to clean off. Another reason is due to the difficulty in retaining the waste wash water. Sometimes the jobs can be tough as I remember one wher...
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- 2007-11-13 22:16:19 - Don?t waste my time!
- Many participants in my programs ask how to deal with people who appear to be seeking information and nothing more. In many environments these individual's are called time wasters. Time wasters come in every shape and form but they usually possess a few consistent characteristics ? they ask a continuing stream of questions, take up loads of our time, and seldom end up buying anything.What i...
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- 2007-11-13 22:16:19 - Top seven ways to write an order-pulling sales letter
- Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.Before you call your Web master to design your web site, you want to be sure you have great sales copy for each product or service you want ...
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- 2007-11-13 22:16:19 - Open source selling? the next evolution? the next revolution
- "Open-source" is typically found in the Information Technology area as a way to provide an open standard and framework for building software projects. The major benefit of "open source" to software programmers has been dramatic. "Source code" is defined as the inner working and competitive advantage of operating systems and other computer programs. In open-source frameworks, the source code is fre...
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- 2007-11-13 22:16:19 - Making the sale when the customer wont buy
- Ever had a party online or offline, and had guests say "I love that item, but I can't afford it right now", or "It's so hard to decide, I want all of this!". This is a perfect time to sell all those items to your customer without them having to pay a dime.If you aren't using this idea already, make sure to put it into action immediately. Have a gift registry form ready to point those custom...
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- 2007-11-13 22:16:19 - Whats so special about you? defining your usp
- Your prospect is in the market for a widget, just like the one you sell. She surfs over to Google (or picks up her Yellow Pages) and looks up "widgets."She is immediately greeted by 15 different widget companies, including yours. How does she go about making her selection? And what can you do to make her more likely to select you?This is where your Unique Selling Propositio...
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- 2007-11-13 22:16:19 - Selling your business ? step by step process
- So it's finally come time to sell the business. After investing years of your time and uncounted thousands of dollars, it has become successful, providing for your needs and wants, and it's time to enjoy the fruits of your labor. Where do you start?A good time to start thinking about selling a business is right after startup, when it shows signs of beginning to succeed and become self-susta...
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- 2007-11-13 22:16:19 - Sales training from the ghostbusters
- Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka? the Ghostbusters, are involved in a heated meeting with the Mayor and the Head of the local environmental agency. The city is in shambles because a legion of evil spirits has invaded and is currently wreaking havoc and chaos throughout the land. The perplexed Mayor feels that...
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- 2007-11-13 22:16:19 - The ?write? way to more sales
- The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?all these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold your attention for pages on end?In today's selling arena, wri...
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- 2007-11-13 22:16:19 - Caring - the secret sales strategy
- Sales information resource Just Sell, calls caring "sales love". Here's the meaning:Sales love ('sAlz - luv): noun: 1: unselfish and loyal care for the good of a customer, prospect, reseller, and/or team member.The only reason we are in business is to provide value to a group of people who care about the story we tell.According to business guru Jay Abraham, in his book Getting...
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- 2007-11-13 22:16:19 - Going back to get ahead
- Have you ever run DOWN an escalator that was going UP? Well, I did at the Tampa Airport last week. Here's what happened:Last Wednesday I was scheduled to fly from Tampa through Dallas to Phoenix on American Airlines. I just got back from Chicago the day before. It was a very busy week for me.Usually I fly United Airlines but I just fired them. I'm not a spoiled brat or upper crust in...
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- 2007-11-13 22:16:19 - The hands on approach
- While living in the technology age where everything is computerized, digitized, and auto-responded, it is very easy to forget where we came from, and how all of this progress has almost completely wiped out the personal touch.In this article, I am going to discuss three different ways to reach out and touch your customers and get their attention in ways you could never do even with all of t...
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- 2007-11-13 22:16:19 - 3 ways to sell and have fun doing it
- There are many ways to sell and have fun doing it, but some times we really need to step outside the box and do something a little different if not drastic.Listed below are the three fun and exciting ways to take that giant leap and start having fun selling your product!? The Sidewalk Sale ? Supermarkets ? Block PartyThe Sidewalk SaleIf you are looking to put a ...
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- 2007-11-13 22:16:19 - Future business key element in sales
- A challenge facing many businesses is how to maintain a constant stream of customers in order to provide a regular cash flow.One method is to choose a location that ensures a steady flow of traffic past the door, creating a constant awareness of the business. While position is important, it is not always possible to afford or be lucky enough to occupy a prime location.Another method ...
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- 2007-11-13 22:16:19 - How to acquire more leads
- The most effective prospecting techniques were revealed in the August 1st, 2002, issue of TIP (URL at end of article) that resulted from a survey of financial advisors earning over $200,000 annually.Here's how they rated the following techniques: 100.0% for Referrals from clients, and non-clients 69.6% for Contacting clients by phone, or in person 60.9% for Seminars, teaching cl...
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- 2007-11-13 22:16:19 - Business is great; i?m just not selling anything!
- Awhile back you had a great idea. An idea that you thought could make you a decent income, with very little effort. Then, you had another great idea-to sell your first great idea on the Internet! What better way is there to market and sell your idea to the world, you thought. So, you bought a domain name, found a web host, and hired a high-priced web designer. Before you knew it, your new business...
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- 2007-11-13 22:16:19 - 9 packaging problems that lose sales
- You have a great product, but it's not flying off the shelf. Is one of these packaging problems turning sales away?1) You don't understand your market.There are so many new markets and retail outlets out there. Don't forget Internet marketing too. The question is can one package service them all? The answer is no. There are features that work to your benefit in all types of packaging...
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- 2007-11-13 22:16:19 - The basic secrets of a million dollar sales letter
- "Accepting the consequences, good or bad, will free you; take a risk, but be aware that things sometimes turn out differently than you expected." -Marcia WiederNo matter what you try to sell, you really won't sell anything without getting a prospective buyer to purchase your product or service. In attempting to sell your merchandise or services, the sales letter you send out is when an...
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- 2007-11-13 22:16:19 - Business lessons learned at the mall
- Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow entrepreneurs. This week, however, I have a couple of questions for myself, one of which makes me wonder how truly intelligent I really am.Q: Dear Me, I recently took my teenage daughter shopping at the mall. The experience raised two question...
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- 2007-11-13 22:16:19 - Why you buy, part three
- Still more discoveries from the recent studies in behavioral economics:Over-Valuing "Mine"People consistently place a higher value on things they own, even if their "ownership" is temporary. The research is interesting, and I often saw this phenomenum used by salesmen on busses in Ecuador. A product is thrust into your hands, and after a ten-minute sales pitch, you pay or give...
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- 2007-11-13 22:16:19 - Closing sales is not a problem, it?s a process
- In my opinion, the most overrated topic in sales training is the subject of closing. In year's past, it seems the object of most sales training courses was to fill the heads of participants with as many closing techniques as possible. The logic was simple, if the "Ben Franklin" close didn't work, you could rummage around in your head for the the "secondary question" technique, ...
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- 2007-11-13 22:16:19 - Just ask!
- Instilling urgency in a prospective customer can make the difference between achieving a sale and losing it altogether. If your prospects cannot vividly see personal benefits from taking action, there will never be the sense of urgency needed to follow your suggestions.Closing is the logical conclusion of a demonstration of your products and services. Make certain that you ask enough open-e...
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