Sales letter articles
Showing page 29 of 39 - There are 1152 Sales letter articles
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- 2007-11-13 22:16:19 - Rotten to the core: the story of how the best and brightest can be ruined
- The objective of an incentive is to incite action within an organization using a device or mechanism that that allows the rewarding or recognition of behaviors. This can be accomplished by offering preferential treatment, money, privileges, promotions, verbal praise, or complements. With that states, I suggest the answers to the questions above are:~ YES ~ ~ YES ~ ~ YES ~I ad...
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- 2007-11-13 22:16:19 - Accepting responsibility for your sales success
- That we live in a time of relentless and pervasive change is no longer news to anyone. There is one important implication of this situation that continues to be a challenge. That is that our employees need to continually change their behavior to adapt to the world around them.My work of helping companies develop more effective sales organizations always involves making changes in the compan...
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- 2007-11-13 22:16:19 - Sacking clients: brand power wheel
- Remember in the last message we talked about your directional pipeline and how sometimes you'll be approached by prospects who just don't fit with what you want to achieve? We looked at the different types of prospect - Desperate, Curious, and Inspired.Well, now we're going to have a think about what might happen if you realise you have some of the desperate or curious people as your client...
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- 2007-11-13 22:16:19 - The hardest job of a trade show
- You've heard this before: There were four people named Everybody, Somebody, Anybody and Nobody.There was an important job to be done and Everybody was sure Somebody would do it. Anybody could have done it. Nobody did it. Somebody got angry because it was Everybody's job. Everybody thought that Somebody would do it. But Nobody asked Anybody. It ended up that the job was not done, and Everybo...
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- 2007-11-13 22:16:19 - Sex, drugs, & rock-n-roll: trade show traps and tips
- Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show. Out of town. It's probably an unfamiliar city. Maybe overseas. Lots of strangers. There's a client or two. A couple of buddies. Lots of opportunities to do business. Lots of opportunities to get yourself in a bind.This Commentary is about how to stay out of trouble, save your dignity and keep your job....
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- 2007-11-13 22:16:19 - 8 line items of a trade show budget
- Budget Guidelines for Trade Show MarketingB'techa didn't know - Trade shows are the second largest expenditure of corporate marketing dollars in the US. Only the field salesperson costs a company more.How much of that money is wasted? Oodles - if you don't know what you're doing and how to track it.Clients often ask, "How much does it cost to do a trade show?" It can...
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- 2007-11-13 22:16:19 - Leadership - how to turn the vision into a reality
- Be clear about where you are now. Audit your strengths and areas for developmentWhere do you want to be?What needs to be done to eliminate the gap between your dream and the reality?Prioritize ? Look for quick wins, consider those things which will have maximum long term impact. Build solid foundations, think of sustainability!Set challenging but realistic targets. Aim ...
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- 2007-11-13 22:16:19 - Generous donor refused (how qualified business slipped away)
- Generous Donor RefusedPicture this. You are a fund development director for a respectable school at a well-known state university. Someone calls and says they wish to donate $25,000 for a special scholarship fund in honor of her deceased brother, an alumnus of the school. What would you say? If you think like we do, you'd say, "So sorry about your brother. Thank you for selectin...
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- 2007-11-13 22:16:19 - Energize your organization
- No matter what you do, it seems, your employees do only what's absolutely necessary to get along. You've handed out raises across the board year after year. You've been as generous as you can be with various incentives. Now you're at wits end. You ask in frustration, "What will it take to motivate my employees?"The answer is not in the workers, but in your organization. Employee m...
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- 2007-11-13 22:16:19 - How many salespeople should i hire?
- One of the most asked questions I get is how many sales people does it take to get the revenue numbers needed. Personally, I believe in large sales forces because in highly competitive situations the largest army wins. That doesn't mean, however, that you can go out and hire 100 sales people if all you can possibly sell this year is a million dollars if everything goes right. So how do you decide ...
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- 2007-11-13 22:16:19 - Small business marketing: overtaking your competitors
- Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer's viewpoint and asking suppliers and employees what they know about them can be worthwhile. Keeping a jump ahead of the competition means knowing precisely what they are up to. Here are some tips to help you stay one, if not sever...
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- 2007-11-13 22:16:19 - Outsourcing the sales function
- Small to medium companies that want to increase sales or profits and find it is possible to outsource sales should - do it! At this point most business owners and executives either become overwhelmed with doubt or fear.Here's what we hear: "We can't give up control of sales, that's too risky." Or "Our products can't be sold by anyone but us, they are too complicated for anyone else to under...
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- 2007-11-13 22:16:19 - How to write a business plan sales section for a mobile service
- We all agree one of the most important parts of any business is Sales. We also know that to get sales we must advertise to let potential customers know of our offerings. When writing a business plan you must have a clear and concise picture of how you will generate sales for your business if you are to attract favorable loans and proper capital to succeed. I cannot impress upon you enough of the i...
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- 2007-11-13 22:16:19 - Management by osmosis
- Sales managers are an interesting breed, effective sales managers are a rare breed. Managing a sales team is entirely different than managing other groups; their role requires them to have not only above average management skills, but also above average ability to manage the overall sales process. However, in many organizations, the weak link in the sales chain is the front line management....
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- 2007-11-13 22:16:19 - How to organize a seminar or an event
- Seminars and events have always been implemented as a holistic experience to participants. Thus, organizing an event requires extensive planning and preparation with most work implemented at least a few months before the actual event. Most of the time, seminars seem to run like clockwork with all events flowing smoothly according to schedule. In reality however, much groundwork has been worked on ...
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- 2007-11-13 22:16:19 - Are your sales meetings boring?
- Many sales meetings are boring and a waste of salespeople's time, say the majority of salespeople I interview. A review of what's going on in the market is good to know, but to be effective, sales meetings need to be a lot more than that venues for quick market updates.Inviting a vendor's sales representation to present a product training program never hurts, but if product knowledge were t...
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- 2007-11-13 22:16:19 - Book of lists marketing for pressure washing companies
- The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors. Since pressure washing companies clean almost anything, it behooves them to use the book to selectively target the top companies to do business ...
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- 2007-11-13 22:16:19 - A fracas in the franchise - keep your customers by keeping your workers
- As a previous owner of a Franchise I know the importance of maintaining employee commitment, loyalty and enthusiasm in maximising customer satisfaction, generating positive customer perception and protecting your investment.Repeat business is the life-blood of any business worth its salt. Coupled with a structured approach to increasing market share, looking at the 'window of opportunity' a...
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- 2007-11-13 22:16:19 - Are your business proposals losing you sales? 10 steps to get the ?yes? you deserve
- Your ability to write an effective and persuasive business proposal directly relates to your level of success. Write a great proposal and you'll get the contract or make the sale. Write a ho-hum proposal and your prospect will go elsewhere.Regardless of the product or service you're pitching, your prospect makes his or her ultimate decision based on how you write the proposal, not the produ...
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- 2007-11-13 22:16:19 - Effective sales territory management
- How you prioritize your sales territory management activities depends upon whether you are managing a territory that has existing customers, or whether you are building your customer base from scratch.If you manage a territory that has existing customers, your first priority should be to introduce yourself to every single one of your customers. This should be a pleasant...
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- 2007-11-13 22:16:19 - The effective executive
- What does it mean to be an "effective executive"? Well very simply it means achieving the goals you set out to achieve in an efficient, creative and effortless manner. Some of the benefits that ensue from this self efficacy are: feelings of self confidence, self esteem, self worth, a sense of personal empowerment, feeling invigorated and passionate about everything you choose to do, a sense of res...
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- 2007-11-13 22:16:19 - Poor performance - fix it by coaching
- Coaching is about finding out the cause of poor performance or behaviour and discussing with the team member how to put it right.The team member might respond immediately to coaching and improve the situation. However the improvement wont always be permanent and you may have to do further coaching.When I suggest this to some managers, they see it as some kind of touchy-feely softly-s...
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- 2007-11-13 22:16:19 - Baditude!
- As a group of sales trainees took a break from our workshop on selling, the distress they were feeling, was clearly manifest in their intense discussions. It was obvious from their unrestrained conversations that the software being installed to track their sales performance was the reason for their anxiety. It was also evident from their negative comments, that many of these trainees had already g...
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- 2007-11-13 22:16:19 - Your extended shadow and successful sales management
- In a small midwestern town, the local high school of 878 students recently produced its first state championship basketball team in over 90 years. The community has had an organized city basketball league for its younger boys for many years. But, this league, designed to spot talent early and then feed the high school basketball program, did nothing to produce the state title. There is also an ope...
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- 2007-11-13 22:16:19 - Is your forecast too sunny? how to improve the accuracy of sales forecasts
- As spring moves to summer, the forecast should be for warmer and sunnier weather. What is the forecast for your business? Is the outlook sunny or cloudy?Do you know what sales you can expect, whether for a team of sales people or within your own business or practice? How do you feel about putting together a forecast? How do the others in your business feel? I wonder why you have these feeli...
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- 2007-11-13 22:16:19 - Sales forecasting for new businesses
- Sales forecasting is the process of organizing and analysing information in a way that makes it possible to estimate what your sales will be. This Micro Module outlines some simple methods of forecasting sales using easy to find data. Books containing simple and sophisticated techniques of forecasting sales can be found in libraries and business oriented book stores.If you sell more than on...
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- 2007-11-13 22:16:19 - A real crm strategy or just tracking customers?
- Exactly what is CRMThe idea itself is nothing new; its roots have been around since trading began. The principle of looking after your customers so that they come back regularly is, after all, merely the basis of good trading. In an increasingly competitive commercial world however, strong customer relationships take on an increasing importance. With the cost of selling to a new customer be...
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- 2007-11-13 22:16:19 - Run a productive business from your car-office
- The way we do business has changed dramatically over the past 10 years. More products and services are now being offered outside traditional premises. You no longer have to go to a bank to complete your transactions or home loan applications. Insurance brokers visit your home or office; retailers deliver products directly to your home. This change in distribution methodology has meant many of us n...
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- 2007-11-13 22:16:19 - How to become a better sales manager
- YIPPEE! Kendra won, or should I say, "She was hired," by the "Donald." It was no surprise to me. It was all about people and management skills. You either have them or you don't! Kendra had them and Tana, sad to say, didn't.The shenanigans you watched during the "Apprentice" show are perfect examples of what not to do if you want to become an effective and respected sales manager.Eno...
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- 2007-11-13 22:16:19 - Leadership lessons for sales managers
- Leadership, like class, is hard to define, but easy to spot.Someone once defined management as "the effective coordination of the efforts of the individuals in a group to accomplish that stated objectives of the organization." Managers get results by establishing goals and working with and through people to achieve those goals.As a manager, your success depends on your a...