Sales letter articles
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The Four Tier Annihilation Metho Make 6457$ a DAY with eBay. Method NOT Illegal! |
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Health Biz In A Box I'll Give You This Automatic Money-Maker Within 7 minutes! Fully-Guara |
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- 2007-11-13 22:16:19 - Control your sales calls from the start
- Sales calls that you control are what all salespeople want. I am a big believer that questioning is the most important skill for sales professionals. In order to stay in control of your sales calls, whether by phone or in person, you need to be the one asking questions most of the time. To be the one asking questions most of the time, you have to get to questioning right from the start of ...
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- 2007-11-13 22:16:19 - 3 simple rules for your next sales call
- The other day I received a call from a telemarketer selling a website "starter kit" for small businesses. If you are reading this right now, then you undoubtedly know that I have a website. Normally, I would quickly get the telemarketer off the line so I could get back to showing people how to make more money. But this call got my attention because I thought that this might be a potential service ...
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- 2007-11-13 22:16:19 - Get instant rapport on sales cold calls
- Immediately establish rapport on cold-calls by matching your prospect's voice qualities - tone, pace, and emotion. Matching the emotion, or mood, of your prospect is key. If you begin your call sounding excited when she is not, you will be immediately branded as a salesperson, and the prospect's guard will be way up. By matching her emotion, you immediately get her thinking "this person is ...
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- 2007-11-13 22:16:19 - Snuff out the competition without leaving a mark!
- Does the competition drive you crazy? Are they relentless about taking your clients away? Are customer loyalties becoming a thing of the past?In our ever changing world, it seems securing business these days comes down to, who will provide the most services at the lowest possible price.To add insult to injury your previously served customers have taken on a new militant attitude abou...
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- 2007-11-13 22:16:19 - Never trust a silent customer
- Imagine you run a pizza parlour. You have all these neighbourhood families that pop in at least once a week for some pizza, garlic bread and Coke. On an average, one customer spends about $30 per week. But let's assume they spend just $20. Imagine you did something that bugged this customer, but he or she never told you about it. What would you stand to lose if they left?Its simple math: Yo...
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- 2007-11-13 22:16:19 - How you can raise your business earnings by 50% with an age-old magic truth
- Imagine increasing your business earnings by 30, 40, or 50%. And this just by putting into use a fundamental truth of life. Many great men of history have used this truth in turning around their fortunes.You must understand that our world is governed with basic principles which if used right can produce amazing results. These are truths that have been since life began. You can also profit w...
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- 2007-11-13 22:16:19 - 14 top lead generation tactics
- According to former Harvard Business School professor David Maister, typical marketing practices are not only inapplicable for professional service firms, but they may be dangerously wrong.Often professional service firm principals tell me they are frustrated with the quality of their marketing materials, they are concerned with their firm's low profile or they feel pressure because their e...
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- 2007-11-13 22:16:19 - T. l. s. part i: tier level selling ? a penetration strategy
- A number of sales "Gurus" have promoted the theory that states, "concentrating strictly on your top level premier accounts (some even quantify that by stating your top twenty) will provide you with as much growth and profit as you can possibly handle." This is often stated regardless of individual and corporate strategic initiatives. This position is based on the following fact...
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- 2007-11-13 22:16:19 - Promoting your private label at industry trade shows
- So everyone thought you were crazy when you announced 6 months ago that you were quitting your "real job" in hopes of chasing starting your own Private Label Clothing Line. Your house is a disaster, blank shirts and line sheets everywhere, your living room has been transformed into a makeshift production lab. You've bled and sweat, investing every last of ounce of time, effort and inevit...
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- 2007-11-13 22:16:19 - 100% commission equals zero percent control
- The temptation to use straight (100%) commission plans never goes away: "Let's put our salespeople on 100 percent commission. Then, if they don't perform, we're not out any money." For small, start-up organizations, the lure is irresistible, especially when money is tight and the company or the products they sell have no track record in the market.Straight commission appeals to salespeople ...
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- 2007-11-13 22:16:19 - Drop discounts and earn top dollar
- Every dollar you discount is a dollar of pure profit you're giving away. Therefore, your efforts to remove discounts will be richly rewarded.When buyers see list price, they expect discounts to follow. By changing the way you address the relationship between pricing and discounts, you can stop giving away heavy discounts and escape the commodity pricing pressures in your business.Her...
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- 2007-11-13 22:16:19 - Want to increase the amount of business that your firm is getting?
- Business development is important for every business and refers to the action of bringing in customers or clients that are likely to make positive contributions to a company's bottom line. Business Development is all about establishing relevant and subsisting relationships in the market place.In this article Alex Margarit offers you an in...
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- 2007-11-13 22:16:19 - Increasing business through distributors
- You're a small company with a good product. You are confident that the product can sell, but you don't have the financial resources to hire a team of fifty salespeople to market and sell the product for you. You also don't have the staff resources to support those that purchase the product. How do you make your good idea and good product create success for you?Distributors can help market, ...
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- 2007-11-13 22:16:19 - 3 ways to increase your sales
- Last week I got a call from Jose, who was looking for help improving his ads. He'd been running the same ad in four local papers for two months and only gotten one response. He was understandably frustrated. With more than a dozen very satisfied clients, he knows that the residential property management services he and his brother provide should interest more people, but he wasn't having any succe...
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- 2007-11-13 22:16:19 - We will make it back----- a fictional story based on fact about sales management success
- Bill Borders stepped up onto the podium. He had just been introduced as the new Vice President of Sales for Kiechler Building Supplies. As he looked out at the fifty seven faces staring back at him, time seemed to stop and everyone was motionless. Bills mind wandered. This wasn't a nervous reaction; it was more of a reality check.Bill had already met most of the fifty seven faces that were ...
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- 2007-11-13 22:16:19 - Is your sales trust factor high enough to win against the competition?
- How high is your sales trust factor?Is it higher than the sales trust factor of your competition?It should be, if you want to increase your success in sales.Your trust factor represents the level of trust that buyers have in you as a seller. In the buy/sell relationship, perception is the reality under which sellers operate, and trust is based on the buyer's perception of you....
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- 2007-11-13 22:16:19 - Set yourself up for trade show success
- Of the many mistakes small business owners make, a big one is participating in trade shows and business expos without a strategy for turning those marketing opportunities into sales. Here are five tips to get you started.1. Have a goal. What do you want to get out of the event? Most small business owners think sponsoring an event will bring them a ton of business. Not necessarily. Follow up...
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- 2007-11-13 22:16:19 - Back-to-school list - 10 tips for trade shows
- There's a new year beginning now - the school year. Whether you have children attending for the first time or finishing university, it's always hectic to get into the back-to-school routine. And, if you don't have school in your family, there might be your own remembrance of the excitement of starting afresh and learning something new.This is a great time to review your trade show program i...
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- 2007-11-13 22:16:19 - Sez who? tips about recommendations, sales cycles, and trade shows
- Here's the scene. You're at the trade show, having a discrete "Sales Call" conversation with a visitor. Things are going well until he says something like...* So who else uses this upgrade?* You mentioned Big Foot, Inc. as a client. Who can I contact there?* I'm not sure it's worth the extra money to us. Got any examples of real savings?* We're heavily invested in one o...
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- 2007-11-13 22:16:19 - Five steps to maximize success in targeting for growth
- Targeting is the process of selecting high potential customer accounts to receive intense sales focus. Goal setting translates that high potential into achievable numeric objectives, i.e. revenue and margin growth.Each Territory Manager should select a predetermined number of Target Growth Accounts (TGA). Creating focus on this group of selected accounts doesn't mean a Territory Manager sho...
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- 2007-11-13 22:16:19 - Do you know how to fire up your sales staff (when money isnt everything)?
- Money is the only thing that motivates a salesperson, right? Well, maybe it is time to give your sales staff a little more credit.If you are like most sales managers, you were probably promoted to your current position because you were a great salesperson. But can you remember what motivated you to work so hard? Was it for the hope of advancement? Was it your loyal determination to help the...
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- 2007-11-13 22:16:19 - How exhibitors can move more attendees closer to buying
- Q. What's the single, biggest change exhibitors can make to move more prospects closer to a buying?A. Exhibiting firms can make their most credible, "main differentiating benefit" the most obvious, prominent (aka BIG) message in everything they display, give away, or discuss.Problem: Exhibiting staff rarely get to have a pivotal role in creating their exhibit, "uniform" clo...
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- 2007-11-13 22:16:19 - 6 common mistakes in the sales hiring process
- Is lack of sales results, more sales training costs, months of unearned salary and damage to your company's image or reputation your company's method of NOT finding good salespeople? For most companies it is!The "trial and error" method of hiring salespeople is very costly to a business. Without a viable way to hire quality sales people everyone in the same organization is negativ...
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- 2007-11-13 22:16:19 - Investing in your sales team
- While there's no easy answer to this question, there are a few basic points, known as the Training Discrepancy Model, which illustrate key areas that must be targeted for your company's training investment to be 100% effective.First, think of a triangle. The points of the triangle will be Skills, Individual Motivation, and Corporate Support.Skills. In order for an individual to be 10...
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- 2007-11-13 22:16:19 - Sex, drugs, & rock-n-roll at trade shows
- Here's the Scenario...You're at a trade show. Out of town. It's probably an unfamiliar city. Maybe an exotic locale. Lots of strangers. There's a client or two. A couple of buddies. Lots of opportunities to do business. Lots of opportunities to get yourself in a bind.Here's how to stay out of trouble, save your dignity and keep your job.Trade shows are hard work - both physica...
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- 2007-11-13 22:16:19 - How to develop a proactive, new-business sales team!
- I don't know about your business but in my experience proactive, positive, consistent new business winners are the holy grail of any sales organisation. All of my clients have their own unique ways of motivating, managing and running their sales teams yet they all have problems from time keeping those teams on target and "up for it!" In this article I am going to cover the core fundament...
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- 2007-11-13 22:16:19 - The differences between a commercial collections agency & lawyer
- If your letter writing and phone calls have all failed to resolve a debt issue, it is time to call in a professional - a commercial collection agency or a lawyer specializing in commercial debt collection.The most obvious choice to collect an unpaid debt is a commercial collection agency. Agencies come in all sizes; some are local, some specialize in handling certain kinds of commercial deb...
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- 2007-11-13 22:16:19 - When its duh? time at trade show - 3 little words save the day
- TIME, MONEY, HASSLE - You can make a sale on one of the Three Little Words, but when you sell on two of the three, you'll have a very loyal client.You've have product training and sales training, you reviewed your company's web site and literature, you understand the demonstrations, and the marketing ideas behind the exhibit design. You're ready for the show.But now you're standing i...
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- 2007-11-13 22:16:19 - Moving a business relationship from free to fee: turning strangers to friends with power of freebies
- In the last issue I shared with you a technique for getting permission to follow up with people who have seen you speak on stage. This was just one example of a tactic for filling your pipeline.In these next two issues we'll look at one of our favourite and most powerful tactics for attracting new leads and turning complete strangers into customers as efficiently and enjoyably as possible....
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- 2007-11-13 22:16:19 - The hidden competition: avoiding the 2 most common competitors
- There are really only two types of competitor:1. Obvious2. HiddenThe obvious competitors are, well, obvious! You'll probably know who they are. You might even meet up for a drink with them and bump into them at networking events. You'll have analysed their offerings and differentiated yours. You know these guys. In fact if you're a Lean MarketerTM you probably know them better...
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