Sales letter articles
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- 2007-11-13 22:16:19 - Sales as a positive experience
- No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you can't afford. Therefore, how do you conduct a critical element of the small business marketing process without incurring the negative impact of the word "sales"?It starts with you...
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- 2007-11-13 22:16:19 - Woo the buyers limbic mind or all your sales efforts are wasted
- If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business instead of another is no more logical than the baying of an elk's mating call. In fact, it works exactly the same way, through the limbic system.The limbic system is instinctive--older than langua...
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- 2007-11-13 22:16:19 - Get over your resistance to sales
- I have found that there are two best ways to eliminate your fear or resistance to sales. First, become so familiar with your product/service and any objections that might surface, that you simply can't be flustered during a sales call. Second, you need to truly believe that your product or service will be of value to your customers ? that you're really helping them by sharing your product with the...
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- 2007-11-13 22:16:19 - Boost your selling power with your call-to-action phrases
- Look at your marketing material. Now, is there something missing? If you're missing a phrase or paragraph requesting your customer's business, your copy is lacking an essential component. You can't assume that your customers will know why they should act, how they should, or when they should act.Still unsure of what "call-to-action" is. Look at late night infomercials. Notice how ...
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- 2007-11-13 22:16:19 - Boost your productivity, networking and sales: make an impression
- Through out our career and lives we regularly get an opportunity to meet new people and form new relationships. Did you know you have seven seconds to make a first impression? Apparently in those seven seconds people assess your age, income, marital status, education level and interests ? in seven seconds! Regardless of whether people are right about their perception of you? we all subconsciously ...
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- 2007-11-13 22:16:19 - Sales strategies: its not who you know - its what you know
- We are all in sales. We all selling in every role we have. Whether you are in sales, marketing, home business, looking after your kids, dentist, athlete or whatever your chosen field is ? you sell. When you are "selling an idea" or pitching a business proposal or offering a product or service ? it is all selling. You can choose to avoid it or be good at it. Have you ever met natural sale...
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- 2007-11-13 22:16:19 - You can be a great salesperson!
- When you are in sales, you have the choice to be successful or unsuccessful. The only one to set limits on your income and success is you! A career in sales is a challenge. Use that challenge to motivate and excite you. Meet and beat that challenge!There are five basic components to sales:prospectingmaking contactsqualificationhandling ...
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- 2007-11-13 22:16:19 - The top 7 sales blunders
- We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them.1. Allowing a prospect to lead the sales process. The best way to control the sales interaction is to ask questions. This is...
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- 2007-11-13 22:16:19 - Like it or not... you?re in sales!
- Mention the word sales or salesman and two out of three people get a little clammy under the skin. "I hate sales people and I could never do what they do!" is what many say at the mere thought of having to sell something. How wrong they are.Here is the cold hard fact: From the time you are born to the time you die, you ? regardless of your profession or what you do ? are in sales....
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- 2007-11-13 22:16:19 - Sales performance and motivation: how to get your edge back
- Performance and motivation are like chocolate & peanut butter; the combination is better than either one alone. Motivation feeds successful sales performance, which in turn generates increased motivation, which encourages performance, and so goes the synergism of our days. Until one day...... you don't feel as enthusiastic as you used to, or you find yourself missing opportunities durin...
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- 2007-11-13 22:16:19 - Increase sales by flying under your prospects radar defenses
- How do you persuade someone to do what you want them to do?A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of "radar defenses" against the daily bombardment of marketing messages? Take a minute and count up the advertising methods which fight, for your attent...
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- 2007-11-13 22:16:19 - Why salespeople fail
- Since 1990 I have focused on the three primary barriers which affect the performance of salespeople:-1. Low confidence and self image2. A low sense of personal responsibility for their performance, and3. A low acceptance level of the need to practise selling skillsIn all top performers, and in sales team this might represent only between 15-20% of the population, these ...
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- 2007-11-13 22:16:19 - Sales success ? the 5 steps
- It's a common question we come across everyday: why is business getting more difficult now? Well, it all starts with your company's sales competencies. The strange thing is that many companies spend lots of money and time training its people how to sell their products but not how to sell.Avoid the sales peaks and troughs experienced by the average salesperson by building an individua...
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- 2007-11-13 22:16:19 - Three essential questions you must ask to make more sales ? ignore them at your peril
- There's loads of material about making money available on the Internet. Most of it is called "How you can make money on the Internet by selling products called How to make money on the Internet".If it's not that title, it's about how to write "killer" advertising copy or how to write adverts that draw people to your product like bees to the honey jar.There's never...
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- 2007-11-13 22:16:19 - In sales, words just don?t compute
- In studies conducted by Motivational Systems of West Orange, New Jersey, researchers found that 72% of the 12,000 participants reported that, in first time meetings, non-verbal communication carried significantly more weight than a verbal message (words). Only 6% of the respondents paid the slightest attention to what a person said at a first time meeting. This finding parallels Dr. Al Mehrabian's...
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- 2007-11-13 22:16:19 - The canned sales pitch myth
- Canned or scripted sales approaches are rarely successful, because one size does not fit all in selling.Studies conducted by the public opinion researcher, social scientist and author Daniel Yankelovich in the late '70's and the Stanford Research Institute's VALS (values, attitudes and life-styles) study that assessed buying motives in the early '80's, indicate that there are at least five ...
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- 2007-11-13 22:16:19 - Why more sales training comes before more marketing expenditure
- In most businesses, when sales are slow or low, the first reaction is to spend more on marketing. Create better adverts, more adverts; direct sales letters is the cry. But is this always the right solution?Let's take a step back and examine the issue more closely.The first thing is to examine the numbers to see what they reveal. The critical ratio we need to look at is the conversion...
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- 2007-11-13 22:16:19 - Sales: the secrets of super salesmanship exposed
- Most people tremble when they hear the word "sales".This explains why most businesses fail.No matter what product or service or business you have, if you can't market it, you'll fail.Salesmanship is not an easy skill to acquire.To improve your salesmanship skill, there are a few qualities you must improve on.Here are some secrets of super salesmanship t...
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- 2007-11-13 22:16:19 - Sales and the law of attraction
- I'm about to challenge your belief system, or at least I'm going to try.I'm going to tell you exactly why you make a sale, and why you do not.By doing this, I'm going to give you access to some extraordinary principles that seem to fly in the face of logic, but nonetheless are at work in your life every moment of every day.There is a Law put in place that permeates the entire ...
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- 2007-11-13 22:16:19 - 10 amazing ways to jump start your sales
- 1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.3. Start an auction on your web site. The type of auction could be related to the theme of your...
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- 2007-11-13 22:16:19 - Sales marketing: 10 sales marketing tricks to explode your profits
- Sales marketing online is an art that you must keep revising, refining and polishing to keep pace with all the changes happening on the Internet.1. Publish testimonials for your free stuff. It would increase their value and if they're viral marketing tools, you'll have more people giving them away.2. Give your visitors a good time so they will visit your web site again. Use a few jok...
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- 2007-11-13 22:16:19 - Sales marketing: 10 amazing secrets to sell any product fast.
- Implement these smart sales marketing secrets and you'll be capable of selling any product fast.1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk.2. Set up joint ventures with other businesses to sell your product to new customers. They can introduce it to their customers for a set price.3. Allow other web sites to sell...
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- 2007-11-13 22:16:19 - Jump start your sales in 10 quick steps
- 1. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.2. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.3. Ask people online to review your web site. You can use the comments you get to improve...
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- 2007-11-13 22:16:19 - 10 great ways to generate more sales
- 1. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.2. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.3. Allow people to download software or e-books from your web site at no cost. Just as...
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- 2007-11-13 22:16:19 - 10 killer ways to multiply your sales
- Would you like to multiply your web site sales? Or course you would, who wouldn't? :) Then take a close look at the following 10 killer ways to multiply your sales...1. When you make a sale, always follow-up with the customer. First you should follow-up with a "thank you" email.Then, a few days later, you can follow-up up and as them if they are satisfied with their purchase or if th...
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- 2007-11-13 22:16:19 - Make more sales by airing your dirty laundry
- There's an old saying, "Don't air your dirty laundry".If you're selling any product or service either online or offline this is horrible advice.You see sooner or later, your customers are going to find out the negative aspects of your product. Call it kama if you like, but they will.And when they discover it, at the very least you'll lose credibility, generate higher refunds a...
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- 2007-11-13 22:16:19 - 10 power-packed ways to spark your sales
- 1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.3. Keep your offers flexible. If you offer a set price for your product, you could o...
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- 2007-11-13 22:16:19 - Are you risking the relationship for the sale -- and then losing the sale anyway?
- Losing a sale can be disheartening, especially if you lose it for reasons you aren't even aware of.Traditional selling approaches tell us that sales are usually lost because of some element -- price, features, benefits -- having to do with our product or service.So, when we sell, we naturally focus on what we're selling because we feel we have to differentiate our product or service ...
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- 2007-11-13 22:16:19 - Multiply your sales
- When Thomas Edison's light bulb finally burned for 45 straight hours he said, "If it will burn that number of hours now, I know I can make it burn a hundred."What does this have to do with internet marketing?Everything.You see, if you can make 1 sale, you should be able to make a hundred sales.The problem is many internet marketers are only making a sale here ...
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- 2007-11-13 22:16:19 - Grow sales using image tactics
- In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, "You're a woman and only you are responsible for yourself." Tiger Woods, for his ultimate dedication to the game. Respectively, this is what they're known for or what their personal value can be identified as; put another way, this is what their brand identities are....
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