Sales letter articles
Showing page 22 of 39 - There are 1152 Sales letter articles
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- 2007-11-13 22:16:19 - Say what?!? sales is a profession?
- What exactly is the sales profession? Without a common dialogue and context for the sales profession, sales professionals and corporate executives who choose to engage marketing, sales, and customer service functions through a sales effort are often left scratching their heads when it comes to understanding what sales really is. What do we make of the numerous and powerful "How to" conce...
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- 2007-11-13 22:16:19 - Is the sales funnel dead?
- Think about it. If only it was as easy as "filling a funnel" and having sales fall through the other end. I can make 200 calls a day, but who are they to and what am I doing? Just pounding phone lines and telling the company story isn't selling. Or better yet, when I get the check (the bottom of the funnel) what about implementation or customer service?Now don't me wrong, having a...
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- 2007-11-13 22:16:19 - The key to driving sales is understanding what not how
- What does it take to make a sale lately?In Sales, we used to focus on the "Sales Cycle." Maybe you still do? The problem with the traditional definition of the 'Sales Cycle' is that it is focused on YOU and not on your prospect. More recently, the focus has shifted to the 'Buying Cycle' and learning how to synchronize it to gain a win-win relationship. To sell successfully in toda...
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- 2007-11-13 22:16:19 - Nine competencies of the complete sales professional
- Have you ever tried to explain to someone what you actually do as part of the sales profession? I'm talking about what you do, not what your company does or what your value proposition is, but what YOU do day in and day out as a sales professional?To be a complete sales professional, your daily activities should be in support of creating customer satisfaction and loyalty. What are these dai...
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- 2007-11-13 22:16:19 - Reaching goals in direct sales
- From surveys and experience, we've noticed many setting excellent goals for their business. We've also noticed that while the goals being set are good, the results aren't. Around 90% of those in Direct Sales do SET goals, but never reach them.So the question comes to mind.....are you making the right plans to reach your goals? It's GREAT to set a certain amount you want to make, so you have...
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- 2007-11-13 22:16:19 - Make more sales by creating how to use it product updates
- Do you have any idea what your customers have experienced from using the products they have purchased from you? Most of the vendors I work with make a sale and move on. They often don't bother investing much time improving the products they sell to their customers, much less develop ways to help them better understand how to use them. A very small minority of vendors have continued to send me unso...
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- 2007-11-13 22:16:19 - Prep your customer
- When I first moved to Seattle, I worked for 9 years as a paint contractor. It is amazing the lessons I learned from this field, that I now carry into the field of sales. For example, before anyone can paint, you must plan what colors and textures you would want. You must have a vision of the finished product before you start. Next will come the preparation work. Before you apply a long-lasting, be...
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- 2007-11-13 22:16:19 - Date your customer!
- Yes, you heard me right; I said "Date your clients!" Just think about it for a moment-what did you do when you first met your significant other? You probably went through a series of questions so you could find out a little bit more about each other. Next you say something like, "We should go do something sometime." They gave an answer that showed they were interested, and you ...
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- 2007-11-13 22:16:19 - The changing role of the sales consultant
- "Leadership rests not only on outstanding ability. It also rests on commitment, loyalty and pride. It rests on followers who are ready to accept guidance. Leadership is the ability to direct people and ? more important ? to have those people accept the direction." Vince LombardiTHE OBSERVATION...There has never been a better time to be in the field of sales or customer serv...
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- 2007-11-13 22:16:19 - Change takes time
- I am writing this at the Philadelphia Airport on my way back from meeting with one of my clients. Three weeks ago, we offered a training program for their staff in basic selling skills. She reported that they saw an immediate increase in sales after the program. Since these are all telemarketers, she listened in on their calls to see what had changed. To her pleasure they were asking good, open-en...
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- 2007-11-13 22:16:19 - Knowing your customers; closing the sale
- Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are, however, that unless you have a background in sales, you lack the helpful training which will give you a competitive advantage.The key to closing the s...
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- 2007-11-13 22:16:19 - Reaching goals in direct sales
- From surveys and experience, we've noticed many setting excellent goals for their business. We've also noticed that while the goals being set are good, the results aren't. Around 90% of those in Direct Sales do SET goals, but never reach them.So the question comes to mind.....are you making the right plans to reach your goals? It's GREAT to set a certain amount you want to make, so you have...
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- 2007-11-13 22:16:19 - More sales with less selling
- Have you ever passed by a bakery display case without feeling the urge to buy at least one cookie, dessert or cinnamon bun? Have you ever taken a child into a candy store and not had them ask to buy at least one of their favorite sweets?The smell of fresh baked goods and the memory of the taste of a candy bar makes us want to buy more. The owners of bakeries and candy stores don't have to s...
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- 2007-11-13 22:16:19 - Ideal clients - who are they and where do you find them?
- Ideal clients are the ones who are perfect for you. They are the clients who understand your offering, are happy with your services, are willing to refer you to their friends, return for repeat appointments themselves (where appropriate), who pay their bills on time, who show up on time for their appointments, who give you 24 hours notice when they need to cancel their appointment.We all ha...
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- 2007-11-13 22:16:19 - A great sales technique: be aware of sales myth #5
- A myth can best be described as somebody or something whose existence is or was widely believed in, but is in reality fictitious. Based on this description I have created a series of articles entitled: Sales Myths. Here is one of them.Sales Myth: People with the greatest "gift of gab" make the greatest salespeople.Belief: Our ability to talk clearly and present powerfully i...
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- 2007-11-13 22:16:19 - Success secrets of a famous vacuum salesperson
- I have to admit, I have an 'addiction'.Sometimes this addiction keeps me up to 3 am, sometimes it causes me to work 7 days a week.Many times this addiction is healthy, but I will confess that sometimes it's not.No, my addiction isn't drugs or alcohol, it's something much more powerful. "Mike, what is it?"I'm addicted to studying successful people in all areas of life an...
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- 2007-11-13 22:16:19 - The ?finding common ground? sales technique, is a myth!
- Almost every book, manual, workshop or tape series teaching selling skills, will at one point suggest that you need to find something in com-mon with your prospective customer or client, in order to produce a trusting relationship. The thinking behind this suggestion is that if you find you have something in common with a decision-maker, somehow a bond or trust will be formed from a shared interes...
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- 2007-11-13 22:16:19 - 3 hot ways to crank up your sales
- 1) QUICK FOLLOW-UPSWhen you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for another product you sell. You can be more subtle including the offer within your signature file.Another way is to take your customer to a "thank you" web page right after they order. You should thank them for their order and next...
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- 2007-11-13 22:16:19 - Have you prepared for success in sales?
- My wife and I watched the movie Ray a couple of weeks ago when it came out on DVD. In the movie Jaime Foxx plays the legendary singer Ray Charles. I was amazed at how Jaime had captured the essence of Ray Charles. Many times throughout the movie I wondered if it was Jaime Foxx or Ray Charles I was seeing on my TV.When I did research on Jaime Foxx's preparation for the movie I understood why...
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- 2007-11-13 22:16:19 - Increase your influence, increase your sales
- Selling is everyone's lifeblood whether they realize it or not. We all sell in the sense that we attempt to convince and influence others. We want and need to convince our children, our coworkers, bosses, spouses, clients or customers. How effective are you?There is a style of convincing others, influencing or "selling" for everyone. Understand we are using the term "selling&...
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- 2007-11-13 22:16:19 - Transforming problems into sales
- My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn't be at ease until it was silent again, so I filled the tank.Did I fill it to satisfy a want or a need? Does it really matter? Probably not.The gurgling tank was an unacceptable problem that required a solution: more water. I was able to solve the problem...
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- 2007-11-13 22:16:19 - Do you want fries with that? - using suggestive selling to increase your sales
- Suggestive selling is a powerful tool that can increase your revenues-and your bottom line-significantly. We are all used to the order taker at a fast food place asking if we want fries with our burgers, or if we would like to "Jumbo-Size" our orders, but suggestive selling can work in any business.Shoe stores suggest socks or polish to go with your new sneakers, hair salons recommend styli...
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- 2007-11-13 22:16:19 - 3 steps to immediately improve sales
- Want to increase sales within your company? It's not as hard to do as some might have you believe. Though we as a nation are in the midst of an economic downturn these past two years, your company does not have to be. What follows are three simple steps to increase sales, no matter the economic conditions.1. Simplify your advertisingConsumers today are inundated daily with advertisin...
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- 2007-11-13 22:16:19 - The ultimate think differently sales tip
- Sales drive revenues, and revenues drive companies. Companies, then, are only as good as their sales people. In a society that has become increasingly immune to typical sales pitches, competition for consumer dollars has reached a fever pitch. Consumers are inundated daily with various versions of sales propositions: email, cold calls, fliers and brochures, special offers, internet banners and off...
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- 2007-11-13 22:16:19 - In sales you get what you expect
- If your mind is set, you will be unable to change your mindset. For example Christopher Columbus...He was born in 1451 in Genoa, the son of a wool merchant and weaver. Do you recall what the conventional thinking or "Mindset" was about the shape of the globe at that time? It was believed to be flat. Not too many sailors sailed too far from shore fearing the worst. Columbus' mind was set. It...
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- 2007-11-13 22:16:19 - In sales - heres news you can use
- Here's an idea on how to make reading the daily newspaper a source for new selling ideas. Make it a point to identify at least one thing that you can use in your business whenever you read the newspaper. There is always great stuff in the sports and business section of most newspapers. Here are some examples.The words "Blazing Fast" were used in an advertisement. If one of the benefits of y...
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- 2007-11-13 22:16:19 - Successful sales people know which differentiators matter
- Know where to focus. Not everyone evaluates product solutions with the same decision criteria.When sitting toe-to-toe with a prospective client, how well do you answer the question, "What sets you apart from your competitor?"Tom Snyder, vice president of Huthwaite ? the creators of SPIN Selling ? says in the audio book, "Sound Advice on Sales Strategies," that pro...
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- 2007-11-13 22:16:19 - 12 sure-fire steps to improve your retail sales
- The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wrong fast. Because in today's competitive retail world... getting results is what counts.Successful retailers aren't any more talented or intelligent than you are -- They simply have learned to do ...
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- 2007-11-13 22:16:19 - Boost buyer confidence by assuming the sale
- I saw something in town the other day that just really struck me as funny. Not only that, however, it really nailed home a strong lesson for me about how to make more money.I was driving down main street past this old building. I don't know exactly what the building had been used for, possibly a warehouse or something along that line.The thing that was funny about it, however, was th...
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- 2007-11-13 22:16:19 - The top 10 powerful tools for growing sales through creating connection
- Your mission as a business owner is to develop a marketing strategy which offers your potential clients/customers a way to improve their situation in a certain way, solve a problem, provide more value, or open new opportunities for them which will motivate them to pick up the phone and buy from you. This requires that the focus of your marketing plan be placed on your customer?NOT ON YOU! Taken fr...
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