Sales letter articles
Showing page 3 of 39 - There are 1152 Sales letter articles
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- 2007-11-13 22:16:19 - The never ending sale
- Once you have added a new customer to your book of business, plan on keeping that customer until you have all of their business, and the business of their family and friends.This way you can ensure having their business forever.When working as a branch manager a few years back, I was never satisfied with a customer portfolio until I had the complete wallet share of their business....
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- 2007-11-13 22:16:19 - Buying mortgage leads - three things to consider
- The time comes for all mortgage brokers and loan officers to consider spending some of their hard earned money by testing the waters of mortgage leads.After all, leads are the name of the game.If the time is right for you, it is important to do you research, remember, you are testing the waters, not diving right in. Investigate as many lead companies as you can before you decide whic...
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- 2007-11-13 22:16:19 - The importance of good sales leads
- An important part of your business plan should be to generate a steady stream of qualified leads. Making sure that leads flow into your "pipeline" will be one of the most vital aspects of your overall business. This will be particularly true if your business is network marketing. You need an abundance of leads constantly flowing in because sales and recruiting is mostly a "numbers game". There are...
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- 2007-11-13 22:16:19 - Sales 101: handling the angry customer
- I am often reminded of the following true story whenever I encounter a hostile customer or prospect, witness a scene where someone is losing their cool or observe someone getting chewed out for something that they may or may not have done.No one enjoys being yelled out, cursed at, bullied or manhandled in any form, whether physically or verbally. It does however, happen at times. What optio...
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- 2007-11-13 22:16:19 - Follow the long yellow copy: do long scrolling sales letters work?
- Have you ever sat through a movie and got to the point when you counted the minutes till its ending? Unfortunately, you can't speed it up or leave it for another show (although, some people do try switching movies). When long Web copy leaves your eyes glazing in that same way, what do you do?As you read a long, scrolling sales pitch do you read it and make the buy? Read it and lose interest...
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- 2007-11-13 22:16:19 - A brief history of the sales profession
- The formula for defining a "profession" is similar throughout many disciplines, including: accounting, education, engineering, law and medicine. These professions all have codes of ethical conduct, a definition of their scope, and standards of practice for their members, which include some or all aspects of academic preparation, accreditation, certification and/or licensing. Morris...
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- 2007-11-13 22:16:19 - 8 part strategy for constructing your advertising message
- Strategies to help produce your brochure, advertisment or direct mail. And make it achieve more sales.1. Attract & keep the customer's eyeYour customer must be kept glued to your words. They may leave at any point of your copy so keep it attractive and relevant to their needs, right through to their decision to purchase.Words, pictures and the customer:Don't go o...
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- 2007-11-13 22:16:19 - Diverting the flow of customers to your business
- I was a lucky kid when I grew up. Lucky, because I had a big back yard for playing. It was about 28 acres big. My siblings, friends and I spent many days exploring, building, digging and hiding in the vast outback.Geographically disadvantaged as a flatlander, there were no rushing mountain streams or flowing rivers in the valley for exploration and water play. There were only a few ditches ...
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- 2007-11-13 22:16:19 - Quotations tell... proposals sell!
- The traditional "Quotation" was originally devised during the Industrial Revolution of the 1850's and has changed little to the present day. It is a totally Dickensian format and absolutely out of date in a situation where supply so completely outstrips demand. We are now 155 years on, and selling through proposals has gone way past this old fashioned legal junk. Continue to include it if the lega...
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- 2007-11-13 22:16:19 - Lance has what it takes
- Lance has what it takes and then some.Did you know . . .Lance looks at every single detail.He weighs his food every day to maintain proper nutrition.He trains, he does research, and he pays attention to the appropriate technique.He seeks out the best and the brightest when he needs help with anything - anything.In winning the Tour de France a record and co...
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- 2007-11-13 22:16:19 - Sealing the deal over the business meal
- Doing business over meals is a ritual that has existed for centuries. Taking clients to breakfast, lunch or dinner has long been an effective way to build relationships, make the sale or seal the deal. These business meals are essentially business meetings. Knowledge of your product or your service is crucial to the success of the meeting, but so are your manners. Too many people jeopardize an opp...
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- 2007-11-13 22:16:19 - Ask for the business
- Many times in the process of making a sales presentation to a potential client, we will break down our product piece by piece, explaining all of the features and benefits it has to offer, then we expect our customer to have immediate buy in, and purchase our product based on the presentation they just heard.Unfortunately, it does not work that way. Simply explaining your product is not enou...
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- 2007-11-13 22:16:19 - Uk sales and marketing terminology
- Terminology / AcronymsABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers. Account Managers: These are sales people who have great skills in getting repeat orders and maximising revenue returns from existing accounts. It is very rare that...
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- 2007-11-13 22:16:19 - 6 ways to get more from your promotions
- 1. Settle On The Right Way ForwardThe purpose of your promotions is to get more sales, not to soley enhance the image of you or your company. As a salesperson you must understand this right at the beginning or you will be wasting your's and every one else's time.You must be enthusiastic about the product or service you are promoting. If you're not why should the customer be?Co...
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- 2007-11-13 22:16:19 - Aamazing tips to increase your sales
- 1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order....
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- 2007-11-13 22:16:19 - Can barter help increase cash sales and visability for your small business?
- Barter is becoming an increasingly popular method of commerce. The U.S. Department of Commerce estimates that 20 to 25% of world trade is now barter. Corporate barter is now a 20 billion dollar industry. It seems as though everyone from the big corporations on the New York Stock Exchange to small home-based businesses are jumping on the barter bandwagon.I never thought about barter as a too...
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- 2007-11-13 22:16:19 - Complacency and fear are sales busters
- Prospecting is the engine that propels anyone in sales. Without consistently initiating contact with prospective customers to talk with, your sales will plummet and everybody loses. Studies confirm that 80% of all salespeople fail in their first year because of the fears associated with prospecting. 40% of veteran producers with more than five years -- experience severe sales slumps due to fears a...
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- 2007-11-13 22:16:19 - Six simple steps for getting more applications
- When I first started out as a loan officer, one of the things I found to be the toughest, was taking an application over the phone. I just didn't seem to have the skills, nor did I have a plan. I was literally calling people on the phone and saying something to the effect of; Hello, my name is Jay Conners, and this is what I do, and this is why I am calling, would you be interested? No wonder I wa...
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- 2007-11-13 22:16:19 - Sorry, but im not buying from you!
- Former General Electric CEO and legendary manager, Jack Welch, nailed the problem recently when he said there's just too much beating around the bush and indirectness in corporate communications. People are more interested in not hurting each others' feelings than in improving productivity, and we simply need more frankness, says Welch.In my own small way I'm trying to remedy this situation...
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- 2007-11-13 22:16:19 - Writing effective sales messages
- A sales letter is a document designed to generate sales. It is a distinctive type of persuasive letter. It persuades the reader to place an order, to request additional information, or to lend support to the product or service or cause being offered. For most sectors other than retail, a sales letter is the first and most important way of reaching new customers. The purpose in writing a sales mess...
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- 2007-11-13 22:16:19 - A simple truth - authentic sales tip
- A Simple TruthDo you have the right stuff?Are you consistent in your business?Do you build relationships easily?Are you approachable?I'm writing this E-letter aboard American Airlines flight # 2005 from Atlanta to Miami, and then on to my final destination Tampa International Airport.For the last three days I've been attending the National Speakers Associa...
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- 2007-11-13 22:16:19 - It isnt a sale until youre paid
- Back in the days when I sold for CTV and CBC Television I had a manager that once said " It isn't a sale until you're paid." Most salespeople absolutely HATE calling their customers to ask for payment as they feel like the GOOD GUY and BAD GUY rolled into one!Hey - we have all been there. We avoid paying some bills because cash flow is tight. The problem is that it does FEEL AWFUL for both ...
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- 2007-11-13 22:16:19 - Your proposal was rejected... but why?
- When a request for proposal (RFP) comes in, you get excited! It's a chance to earn income, develop more business contacts, and expand your client base. You work your little heart out in order to be thorough, compelling, and professional. Everything is in place. Your RFP is geared to show why your product or service will meet or exceed the client's goals. With fingers crossed, you submit.Whe...
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- 2007-11-13 22:16:19 - Are you scaring your customers away?
- "Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading a script. I told him Patty wasn't home, I'm her husband, he could talk to me.At this point, one of two things happens. Either they hang up and try again later, or they read me their script. This guy launched ...
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- 2007-11-13 22:16:19 - How leaky is your sales pipeline?
- Does your Sales Pipeline leak? If you answered no, you don't even understand the question. Every business' Sales Pipeline leaks to some extent. The question is: Have you done everything you can to ensure that it does not leak excessively? Do you even know what your Sales Pipeline looks like?Very simply, a Sales Pipeline starts with an initial enquiry and ends with a sale. While the Sales Pi...
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- 2007-11-13 22:16:19 - Why are customers so indecisive?
- Do you know why your customer won't buy? You've given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders.You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don't even know why. You curse, rant and rave silently at her indecisive nature. Yet ironically, the fault i...
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- 2007-11-13 22:16:19 - Breaking through the comfort zone barrier
- After completing a workshop on personal productivity or time management, we usually find participants react to the instruction on goal-setting in one of three ways:1. Some workshop attendees really don't want their lives to change nor does a greater level of achievement appeal that much to them. Therefore, they do nothing as a result of the training and their number of sales remains the sam...
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- 2007-11-13 22:16:19 - Referrals: getting good business by doing good business
- Whether you're a conventional sales person, a professional ? such as a dentist or lawyer or doctor ? or a business owner, you've got to have clients to stay in business. There are several ways to do this: either continue to find new customers, keep all of the customers you've ever had, get old clients to return, or get customers to send in referrals.In this essay, we'll focus on getting old...
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- 2007-11-13 22:16:19 - How sellers can take control
- For centuries ? at least since the serpent convinced Eve to eat the apple ? sellers have assumed that getting the right information about a product into the right hands would offer a good chance of a sale.But if you look at the numbers over the years, the success rate from prospecting to close has remained the same: in general, you close approximately 7% of your identified buyer population....
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- 2007-11-13 22:16:19 - Your profit is in your follow-up: a system for increased sales conversion
- No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system.Notice that I used the word system to describe your follow-up program. It's an important conceptual word. If you do not have a well planned, *step-by-step system* for lead follow-up you are leaving a lot of profits sitting on the ...
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