Sales letter articles
Showing page 19 of 39 - There are 1152 Sales letter articles
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- 2007-11-13 22:16:19 - Whats your sales training goal - exposure or behavioral change?
- When your company invests in sales training, what is the expected outcome? Is it a change in how your salespeople perform their daily activities - in other words, a change in behavior?Unfortunately, most companies drastically underestimate the amount of time and effort that must be invested to accomplish behavioral change. Sitting in a class for a couple of hours or days is a ...
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- 2007-11-13 22:16:19 - How to build a repeat client base in automobile sales
- Here is a question I recently received from a young automobile salesperson:"I'm a sales rep just starting off. I am 21 years old and have nine months experience at a (auto dealership) store. It is hard for me because I am very young. The rest of the sales guys are at least 40 with many years of experience. I would like to ask you for some personal tips so I can surpass these guys. I don't h...
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- 2007-11-13 22:16:19 - How to get clients to take immediate action
- Are you tired of excuses? Looking for a persuasion technique to get people to take immediate action? Are prospects saying things to you like: "I'll think it over and get back to you?" "I need to talk it over with my wife." "Call me next week and we'll set up an appointment." Then create a sense of urgency and get your clients to want what you have now!The first step in getting people to tak...
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- 2007-11-13 22:16:19 - How a dancing horse can increase your sales
- "Yeah right!" I thought to myself as I started to turn off the TV after hearing that the show was about a dancing horse.I couldn't imagine watching a documentary about a dancing horse and its rocky road to success. I was very skeptical but curious enough to see if this horse could actually dance. After all, the truth is sometimes stranger than fiction -- and a real life dancing horse beats ...
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- 2007-11-13 22:16:19 - Its all in the questions
- Contrary to many of the books on how to be an effective salesperson, selling in today's market place is just the same as yesterday's. Goods and services are still being bought and sold. Success is still measured by how many sales you close and the profitability within each sale.So what separates successful sales personnel from not so successful? The answer to this question lies in the abili...
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- 2007-11-13 22:16:19 - Customers - always be focused on them
- I was looking at some promotional literature and web sites the other day and it was interesting to note the number of times the words - "We" and "Our" was used in this material.Lots of statements such as: "We are a leading supplier of__" "Our products do__" "We research__" "We have 50 years experience__" Very rarely did I read anything that stated what these businesses did for the customer....
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- 2007-11-13 22:16:19 - Selling yourself - its not about you
- I recently found myself suffering from a lousy cold; all the coughing, snuffling and sneezing symptoms which send other people running for cover.I also found myself apologising to people I'd come into contact with - "You must excuse me, I'm suffering from the cold" would be my obvious statement.However, instead of any sympathy all I heard was - "Oh, I've got it too and my whole famil...
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- 2007-11-13 22:16:19 - Successful selling in 21 steps
- 1. Dependability was chosen as the most important.2. Integrity was next. With this trait the salesman is incapable either of being false to the trust his company places in him or to the real interests of his customer.3. Knowledge of product is one of the three fundamentals of success in the field of selling.4. Self-management. Perhaps no vocation gives a man a greater degree o...
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- 2007-11-13 22:16:19 - Do you fold like a taco?
- Have you ever eaten a soft taco? The shell isn't hard - it is soft - and folds over really easily. They are delicious! In business, however, I see too many people fold like a taco when they are negotiating with a customer.It's not pretty.The customer may not even be asking for a discount/added value but at the slightest sign of hesitation a.k.a silence - the salesperson drops the pri...
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- 2007-11-13 22:16:19 - The power of confidence
- My experience has taught me that people want to buy from sales people who are confident in their abilities. Taking control of the circumstances and situations around you will develop your self-confidence. When you consider the amount of rejection that many sales people encounter, the fact that many salespeople lack self-confidence is not surprising. Top performing people in any industry typically ...
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- 2007-11-13 22:16:19 - Bite your tongue
- Most people don't realize how powerful a negotiating tool silence is. I discovered exactly how effective as I recently observed someone discussing a deal with a prospective customer this past week.The customer started describing his situation and after a few moments he paused ? briefly. It was an opportune time for the sales person to make a comment or talk about her product and service. Ho...
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- 2007-11-13 22:16:19 - Focus on the customer: the only secret to closing
- People are always looking for ways to close the sale. Often times when you lose a sale, it has nothing to do with your ability to close. The only secret to closing more sales is by focusing more on your customer.Focus on the customer goes far beyond the words coming out of your mouth. Your focus directly affects your body language, your tone, and your message. These are three of the key fac...
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- 2007-11-13 22:16:19 - Three ways to get a prospect to say yes to your offer
- Here are three proven ways that will increase your sales:1. Implement A Risk-Reversal StrategyBefore a prospect becomes a client, they want to be 100% sure that your product or service will work for them. They want to know that you will deliver on your promises. The prospect has never used your products and services before, so they may be a bit apprehensive. This is because they're t...
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- 2007-11-13 22:16:19 - Increase your selling confidence
- 1. Be on time. In fact, arrive a few minutes early, so you can mentally prepare for your sales presentation. When you arrive on time, your professionalism shows your prospects that you value their time as well as your own.2. Ask specific questions. Find out exactly what the prospect needs and wants from your company's product. If you get the details early, than you can avoid possible misund...
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- 2007-11-13 22:16:19 - Sales 101: asking for the order
- "Ask, and you shall receive", a biblical principal that offers some of the best sales advice for beginning salespeople and experienced sales professionals alike. The best sales presentation imaginable generally will not yield the desired results unless the salesperson asks for the business.Is this advice just for persons who make their living offering products and services to othe...
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- 2007-11-13 22:16:19 - You dont need health insurance!
- Seems almost every situation in our lives is centered on communication. Good or bad, the way we express our thoughts, wants, and needs to each other determines how we live, love, and learn together.As a guy who is a regular on the seminar circuit, does a live radio show, an HGTV television show, writes books, columns, and articles, and all the while runs a thriving home inspection company, ...
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- 2007-11-13 22:16:19 - Follow-up marketing: how to win more sales with less effort
- A study done by the Association of Sales Executives revealed that 81% of all sales happens on or after the fifth contact. If you're a small business owner and you're only doing one or two follow-ups imagine all the business you're losing.Not following up with your prospects and customers is the same as filling up your bathtub without first putting the stopper in the drain!But don't b...
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- 2007-11-13 22:16:19 - The choice between yes and yes: a psychological revelation
- Three year old Kara was throwing a tantrum. She didn't want to go to bed, of that she was certain."Do you want to brush with the red or blue toothpaste?" her dad asked gently."Blue," she says, glad to be given the opportunity to make a decision.Ten minutes later, Kara was well tucked up, wondering when she'd agreed to go to bed in the first place.You laugh at the sto...
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- 2007-11-13 22:16:19 - Emotions that sell, part 2
- In the last article, we looked at three emotions (besides fear and greed) that you can use to connect with your prospects and enrich your marketing campaigns. This time, we're digging a little deeper into the sales psyche. See if you can "connect" with these feelings:Nostalgia: Remember how wonderful things were back in the "good old days?" Whether those days were really "good" or not, we h...
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- 2007-11-13 22:16:19 - Sales discipline: five steps to recover from a lost sale
- Ever lost a sale? Of course you have, we all have. The difference between the average salesperson and the great salesperson is how quickly you recover from the lost sale. When you lose a sale that you thought you should have won, it is often tempting to take it personally and to become negative. If you give in and allow the lost sale to affect your attitude, then you will be allowing the lost sale...
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- 2007-11-13 22:16:19 - Failed salespeople share similar traits
- We are each responsible for our own success - or failure. Winning at a career in sales is no exception. To ensure a win, you must take a proactive approach. Prevention of failure is an important part of that process. If you find yourself saying "I'm not cut out for sales," "I'm not pushy enough," "I hate cold calling," "I can't take the rejection," or "My manager is a jerk"-you are heading down th...
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- 2007-11-13 22:16:19 - Customers want you to ask for the money
- Many years ago, I was the one starting a small business. I ran a part-time resume service out of my New York apartment. One client showed up on time for her first appointment, nervously clutching her notes."Can we just talk for awhile?" she asked."No," I said firmly, amazing myself. "If you want me to work on your resume, there will be a charge. You can decide not to hire me. But we ...
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- 2007-11-13 22:16:19 - Nine common mistakes salespeople make
- 1. They talk instead of LISTEN. Too many salespeople monopolize the time they have in front of prospect with their talk, only allowing the prospect to listen (whether or not it's interesting). For every hour they actually spend in front of a prospect, they spend five minutes selling their product or service...and fifty-five minutes buying it back, Result: "No order" or "Think it over".2...
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- 2007-11-13 22:16:19 - Customers for life
- Who's talking to your customers? Is it your competition? Why or why not? When you stop to think about it, these are valid questions. Most people rely on some sort of clientele for their business, and can improve on customer relations. A more holistic approach to this process incorporates the more global question:How can I create customers for life?Two main objectives in the "cus...
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- 2007-11-13 22:16:19 - Finding the need is only part of the sale
- Many of us in sales are taught to believe that the most important job of the salesperson is to 'find the need' of our prospects. If we can uncover 'needs' then our job is easy; we just need to show our prospect how our product or service fills that need. Right?Well, the problem with that approach is that it only addresses part of the pie. Think about it. What do you do when YOU need somethi...
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- 2007-11-13 22:16:19 - The road to pendingville is paved with good intentions
- If you've been in sales for any length of time, or have participated is a sales training program, chances are you've been taught to look for "buying signals" from your prospects. Buying signals can be important; but they can also easily be misinterpreted. We recently read an article in which the author equates certain statements or requests from your prospect with indication they are rea...
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- 2007-11-13 22:16:19 - 11 secrets to leadership in sales
- In his classic book, "Think and Grow Rich", Napoleon Hill discussed the eleven secrets of leadership. In reading this work, it appears that the attributes of strong leadership and effective selling have a tremendous amount in common. After all, to be really successful in sales, you need to be a leader, both within your own organization, as well as to your clients and customers.To ...
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- 2007-11-13 22:16:19 - Do you know the emotion behind the objection?
- Prospects have many reasons (you might think excuses) for not buying your product or service. Many of these objections, however, are actually emotional defenses, and before you can overcome the obstacle you must recognize the emotion behind it. To help you analyze why your prospect doesn't want to buy from you, ask yourself the following questions.1. Does the buyer feel neglected? This ...
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- 2007-11-13 22:16:19 - Is it time to rethink your sales training program or is your sales training delivering results?
- Sales is still a must for any company who wishes to stay in the marketplace. A recent Internet search uncovered over 471,000,000 hits on the words sales or selling. Visiting an Internet bookstore revealed similar interest with almost 11,400 titles including the key word of sales, over 8,208 titles with the key word of selling and 4,700 titles with the key words of sales and marketing.Extens...
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- 2007-11-13 22:16:19 - Customers do not know how to ask good questions ? that is your job
- Customers will ask you a question and you'll proceed to talk about your product. That is why you are not making more sales. It is your product knowledge that keeps getting in the way. Not that you do not have enough product knowledge ? trust me you have plenty. It is that you are not listening to what your customer is truly asking you. You are taking their questions or statements literally instead...