Sales letter articles
Showing page 17 of 39 - There are 1152 Sales letter articles
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- 2007-11-13 22:16:19 - How to sell a feeling
- To be totally in tune with the needs of your customers or prospective customers you have to listen to them. Listen to them ? it sounds easy enough to do but not everybody gets it right. What you must always bear in mind when you are selling something is that you are not selling an item or object ? you are selling a feeling.I was taught this particular lesson whilst working for a friend who ...
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- 2007-11-13 22:16:19 - Really winning over customers
- Three qualities are needed to sell anything in life. They are:1. STRENGTH.2. EMOTION.3. CONFIDENCE.If you are in sales or taking customer cancellation calls, exercising these three qualities well can help you be more successful.Your strength will come from the knowledge of your product and the ability to get back up after a fall....
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- 2007-11-13 22:16:19 - The business of closing the sale without killing it
- You must be able to coordinate your sales talk to service whatever step in the selling process the customer has arrived at in their mind.Remember, the five fundamental states of mind that comprises the selling process are curiosity, interest, conviction, desire, and decision and action.While you are giving your sales presentation pay strict attention to how your prospect responds to ...
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- 2007-11-13 22:16:19 - Curiosity and how it effects your business proposition
- The first 15 seconds of your approach are the most important seconds of your entire sales presentation. You must instill curiosity in the mind of your prospect. It is a form of interest. As people, we are curious by nature. Curiosity wants to be informed. This state of mind is just where you want your prospect to be in at the beginning of your sales talk.The approach includes everything tha...
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- 2007-11-13 22:16:19 - Business appointment success or failure
- One of the quickest ways to loose a sale is to be late for an appointment. A businessperson's character, among other things, may be judged by their punctuality. Some prospects may see it as a slap in the face if you are late for your meeting with them. They may view it as a sign you have no regard for your own word, or their time. And you cannot be depended upon. So why should they do business wit...
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- 2007-11-13 22:16:19 - The art of persuasion: 7 tips to successfully persuade anyone
- The saying "No man is an island" is an undeniable truth. We need the support and cooperation of other people to help us in reaching our goals.Successful people know that one of the most important abilities to possess is the ability to persuade and influence others.Here are some hot tips to do this effectively.1) Enter Their WorldTry to put yourself in the other's...
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- 2007-11-13 22:16:19 - 7 steps to selling artwork
- Selling arwork is easy when you follow a road map. In this article you learn the step by step guide to marketing art for profits. Now onto the plan!1. Decide that you want to sell your artwork!Now, I know this sounds ridiculous on the surface but look at it a little deeper. Many artists love just creating art, they have no desire to sell what they make. Selling their work becomes unf...
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- 2007-11-13 22:16:19 - Increase your sales with an incredible offer
- What are you selling?Coaching? Consulting? Professional services? A product? Information?To start with, you need to sell your product or service in terms of benefits to your clients and not features.Clients want to know what your product or service will do for them, not necessarily all the credentials you have or the process you use.But once you've got a great list of c...
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- 2007-11-13 22:16:19 - Increase profits from your existing customers
- An area many businesses fail to recognise as a way to increase profits is by utilising their existing customers. Don't view each sale as a "one-off". Look to build a long term relationship with your customers and entice them to keep coming back.In order for that relationship to be cultivated properly, you will need to have some method of keeping in touch with your customers on a regular bas...
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- 2007-11-13 22:16:19 - Just ask
- For the 'big three' automobile sales consultants, the 'employee discount pricing' has made it to easy to sell. It has been great for a change. But... don't let this style of 'short cut selling' sales process continue or you will lose sales! You must deliver a complete, positive, sales process, with NO short cuts, to sell successfully now. Without the hype of the last months you need to deliver a b...
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- 2007-11-13 22:16:19 - Sell yourself, as well as your product
- When selling a product to a consumer, one of the things we tend to overlook, is that it is as equally important to sell ourselves.A consumer wants to know that the person behind the product believes in what they are saying, and they want to be convinced that the person making the presentation would use this product themselves.Not to long ago, I went to get my oil changed at one of th...
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- 2007-11-13 22:16:19 - The pipeline: curious, desperate, inspired?
- You do have a "Pipeline" don't you? You know, the directional map of how you're going to encourage complete strangers to part with their money to buy what you're selling!If you don't have one, you should let us know - we'll send you a picture - just pop an email to leanpipeline@aweber.com with "Send Me The Pipeline - I'm Missing Out!" in the subject line!You know how it is, sometimes...
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- 2007-11-13 22:16:19 - Your business approach can make or break a business deal
- Every sales presentation should start with the approach, or introduction. Your approach should be a well-defined statement that can be easily adjusted for any situation. Although getting the prospect's attention brings fear into the hearts of some people, generally, it is not a difficult thing to do. But it can be easily lost with drawn-out, unnecessary chitchat.The mission of your opening ...
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- 2007-11-13 22:16:19 - The makings of a salesman
- Salesmanship is the force that moves business. Without it all business would be at a stand-still. Just being able to sell does not complete the definition of salesmanship. A fraudulent person may be able to sell you a piece of swamp land, but because they were able to sell the worthless piece of property to you, does that say they demonstrated salesmanship?The answer, of course, is no. The ...
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- 2007-11-13 22:16:19 - A sale in 30 seconds? its all in the greeting
- It has been said that a customer makes a decision to buy within the first 30 seconds of their experience at a retail store. That means that as a salesperson, you must create an environment that is comfortable for your customer and conducive to making a sale, all within 30 seconds of their arrival.Sound impossible? It's easier than it seems.As a salesperson, you have 100% control over...
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- 2007-11-13 22:16:19 - Yikes - my feet hurt! 8 tips for trade show exhibitors
- Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking. Standing, standing. Talking, talking. Walking, standing, talking - and walking some more.We've become a comfortable people. We don't walk miles per day on hard surfaces. We don't stand for hours in a relatively confined space. And, we get grumpy when we're required to do so.Not only do we get grumpy inside, ...
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- 2007-11-13 22:16:19 - Are you deaf? dumb? blind at trade shows?
- I'm constantly amazed how otherwise smart marketeers become deaf, dumb and blind at a show. I remind clients - You = Your Company - so when the company rep is incompetent, it reflects on everything about the company.DEAF?Not really deaf, but not aware of the gist of the conversation. Interaction at trade shows is quick, maybe with nods and incomplete sentences. There's a tendency to ...
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- 2007-11-13 22:16:19 - Putting benefits before features
- Having spent so many years in retail, I always enjoy being on the listening end of a sales persons presentation.As I listen patiently and attentively, I privately critique the sales person as they make their pitch.I look for certain things, the basics, are they making eye contact with me, do they have a healthy knowledge of their product, do they ask me open-ended questions? Etc., et...
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- 2007-11-13 22:16:19 - Acquired expertise: attitude and confidence
- "I recommend the 5.8 GHz Digital Phone, because it suits your needs well, provides adequate service for your area, and has the additional capabilities you requested." The sales clerk spoke with confidence, implicating she knew this to be true, and bringing the client into focus with her needs. Her attitude of confidence presented the product well, and the sale completed.As the cli...
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- 2007-11-13 22:16:19 - Practice building: create a powerful and targeted call to action for your prospects
- A "Call To Action" is an invitation for your prospective clients to actively engage you in some way- directly or indirectly.Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services.Effective marketing will ALWAYS include a SPECIFIC, EASY, TARGETED, COMPEL...
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- 2007-11-13 22:16:19 - Method to the madness of training seminars
- I arrive with about 350 other guys. We smile at each other but really don't talk much. I guess we all feel that we are too good and too proud to be at a sales-training seminar.The trainer/speaker/guru promenades into the room and starts glad-handing everyone. He is dressed in a $1,200 suit with a sequined T-shirt underneath.He lets us know right away that he just never wears a tie. (...
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- 2007-11-13 22:16:19 - 5 steps to selling anything technical
- One of the most difficult things we deal with as tech companies is trying to sell our services or products to prospective clients, would you agree? A major problem we face is conveying why our future clients need our services using terminology they will understand and pay attention to. One of the sales secrets I am going to let you in on, is that you can make sales without the client even knowing ...
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- 2007-11-13 22:16:19 - As they approcah the finish line... the winner is?
- Recently, right before I was about to deliver a motivational speech at a sales conference, the Director of Sales took the stage and began talking about the importance of teamwork and how all the reps needed to work more effectively together. At the conclusion of his presentation, he turned to a large flip chart and turned the front page over.On this large chart was a picture of a race track...
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- 2007-11-13 22:16:19 - Seven keys to closing more sales during the second half of 2006
- It's not too early to start planning for the sales results you want at the end of 2005. Here are seven things you can do to make sure you're in the Winner's Circle at your Next National Sales Meeting.1. Develop a system for everything. There's a fundamental reason why companies like McDonalds, Disney, and FedEx do so well. They havesystems for getting things done. You can too. Think about s...
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- 2007-11-13 22:16:19 - Shout at your customers - theyre hard of hearing!
- Some people say we live in the Information Age.I call it the Distraction Age.My new hometown is Distractionville. Everything and everybody shouts, "Hey, look at me!": E-mail, Internet, TV, telephone, newspaper, radio, family and friends. The Distraction Faction is as bright as the midday sun and louder than a freight train in Distractionville.I have had conversations lately wi...
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- 2007-11-13 22:16:19 - Mortgage leads are like a box of chocolates
- Mortgage leads are like a box of chocolates, you never know what you're going to get. That is why it is so important to do your research before you invest.When shopping around for a lead company, you want to ask yourself six easy questions about the leads you are going to invest in.WHO, WHAT, WHERE, WHEN, HOW, and WHY.Who is the person trying to obtain the mortgage? Are they s...
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- 2007-11-13 22:16:19 - Sales and closing techniques
- One essential criteria of being a successful salesperson is the ability to be able to close a sale effectively. You don't have to be a salesperson to do this, yet you do need to put at least some of your focus on sales to be successful, whether it is yourself doing the closing or are someone you hire. After you have done the difficult part, which is prospecting, you need to close. This is not real...
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- 2007-11-13 22:16:19 - Anticipating the audiences reaction
- Obviously, you can not know all of the things that will set off an individual person. But you can know and base your actions on far more specific information about them than you probably now are using. Even if the reaction of the audience cannot be known, try not to do anything that will directly cause him to react negatively based on what you know to be generally true.Most people are likel...
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- 2007-11-13 22:16:19 - The road to achieving training success: what holds the key?
- As a trainer, you will be able to see a single change in a single person, out of perhaps a hundred tries, as a success. That is a good percentage. Obviously, the more successes the merrier, and the smaller the number of tries, the more critical becomes the necessity to increase the possibility and probability of success.How can you achieve this you ask? An important thing to remember is tha...
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- 2007-11-13 22:16:19 - How can a smelly, hissing goose teach you to be a business leader?
- In the 1990's we lived on a farm in Iowa. Since I grew up in the country, I thought I knew everything there was to know about country living. Imagine my surprise at learning something life changing from a couple of old geese! When we obtained the farm I wanted to have the full experience so I began to collect animals. We acquired cats, dogs, chickens, an old horse, guineas and the pair of geese. I...
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