Sales letter articles
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- 2007-11-13 22:16:19 - Warming up to cold calls
- Will you do just about anything, including sending out hundreds of letters, to avoid making cold calls to your potential customers/prospects? If so, you're not alone. Millions like you have started their own businesses, only to find that the thought of making calls to potential customers/prospects leaves them paralyzed with anxiety. Believe me I was one of them. For those of you who know us and ha...
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- 2007-11-13 22:16:19 - Selling: an art of a skill?
- Selling is as much an art as it is a skill. The basics of the selling process can be learned by anyone, but the practice of selling is something that the super star sales people have brought to an art level.What gets them to that level?1. Superstars develop their own style. They know who they are and are comfortable with it. They watch the masters, but don't copy the masters. ...
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- 2007-11-13 22:16:19 - Success reloaded: the matrix
- So the other day I'm watching the movie The Matrix, again. For some reason I can't get enough of the great special effects.Remember the part where is Neo (Keanu Reeves) is mentally tortured because he wants to find out what the 'matrix' is and finally meets with Morpheus (Lawrence Fishburne) who has the answer he's been seeking, " What is the Matrix?".Morpheus makes Neo an ...
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- 2007-11-13 22:16:19 - Pinging for success: creating search patterns
- One of my first internship jobs as a college student was working for a defense company who, at the time, developed a highly sophisticated torpedo for hunting down submarines and destroying them. The operation of the torpedo was pretty fascinating. The torpedo was launched from the deck of a ship or dropped from a helicopter into the water.The torpedo would then turn on and initiate a search...
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- 2007-11-13 22:16:19 - Two mistakes that will cost you money
- You've met a new prospect, accurately assessed their needs and determined that you can provide the product and service she is looking for. You've presented your information in an engaging manner and the prospective customer appears interested. Many salespeople now make one or two very fatal mistakes that cost them the sale.1. They don't ask for the sale.2. They talk the customer out ...
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- 2007-11-13 22:16:19 - Selling the dr. seuss way
- "I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?"I think most people have read this Dr. Seuss tale either as kids or to their children. What is interesting is the relevance this story has to selling. First of all, Sam is selling a product and although his prospect is not initially ...
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- 2007-11-13 22:16:19 - Nine keys to make your sales copy convincing
- Would you pay $12,500 to discover the keys to great sales copy? Maybe not, but Brian Keith Voiles did. And he put it to use for Fortune 500 Companies. You may not have that kind of promotion money, so here are the nine keys for FREE. Be sure you cover all of them in the right order. 1. Attention Write a headline that grabs your reader by the collar. Fear or curiosity are good places ...
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- 2007-11-13 22:16:19 - Tapping the potential of your customers
- Business owners of long standing know the cardinal rule "take care of your existing customers first". Today especially we see business owners looking constantly for the new customer. Hey, did you forget the customers you have. All of us want our businesses to grow. However, after a number of years, depending on your business, you might reach a point where your business starts to taper of...
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- 2007-11-13 22:16:19 - Why arent they buying?
- You've polished your sales page over and over againuntil it's gleaming with benefits. You're gettingplenty of traffic. And still - no sales.What's wrong?It could be the recession (although that's debatable).With thousands of people losing their jobs each week,consumer confidence (and therefore consumer spending)is down.But on the other hand, if thousands of people arelo...
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- 2007-11-13 22:16:19 - 101 ways to improve your direct mail response
- 1. Mail to your customers more often. If you are now mailing 4times a year, increase the frequency of your mailings to 6 or 8times. If you increase your mailings by 25%, you shouldincrease your sales by at least the same percentage. 2. Use a P.S. on every direct mail letter. This is second inimportance only to the headline. 3. Don't forget to thank your customer for t...
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- 2007-11-13 22:16:19 - 60 ways to increase your mail order catalog sales
- This article is meant to inform. Please don't construe this as legal advice. Perfection in a mail order catalog is like infinity...you can continually approach it but never quite reach it. In the case of many catalogs it is not necessary to achieve perfectionor even approach it very closely in order to make the catalog vastly more profitable than it is at present. Relativel...
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- 2007-11-13 22:16:19 - Sell more products and services with testimonials
- Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces? Next time you check out a Web site, notice the testimonials. Testimonials imply approval and recommendation. It's great to have them for your product, even your service; yet, most professionals don't use testimonials for...
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- 2007-11-13 22:16:19 - Why write a sales letter for each product?
- Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook. Whether you have a Web site or not, you can ...
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- 2007-11-13 22:16:19 - Ten tips for choosing the right direct sales company
- Direct sales can be your ticket to a profitable home-based business. There's low risk and low overhead - and you'll find lots of conversation, creativity, and cooperation among the company's representatives. But how do you know which company is right for you? Here are ten things to look for as you research your options.1. Products. Successful direct sales consultants exude a genuine enthusi...
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- 2007-11-13 22:16:19 - Letting them use plastic
- Obtaining merchant status will help to increase your sales. Consumers are becoming creatures of convenience; when dealing with businesses-large or small-they desire ease of transaction. That most frequently translates into the ability to pay for services rendered or product purchases via credit card. Small businesses are often denied merchant status because they can't prove to the ba...
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- 2007-11-13 22:16:19 - Selling is not a dirty word
- Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL. Our print and eBooks may go unread because we don't get the word out. Our products and services don't sell because we don't include enough benefits to give our buyers a reason to buy. Maybe that's because we imagine the used car salesman or the vacuum sal...
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- 2007-11-13 22:16:19 - Top 10 ways to sell your product or service while you sleep - part 2
- Part one of this article is available at www.bookcoaching.com/freearticles/article-31.shtml. Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet about getting the word out how your product or service will he...
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- 2007-11-13 22:16:19 - Top 10 ways to sell your product or service while you sleep - part 1
- Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet about getting the word out how your product or service will help solve people's problems? Most of us are passionate about our work. We put a lot into coaching training; we know that we want to help others to create a better life or business....
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- 2007-11-13 22:16:19 - Ten fast ways to sell your products
- Always give a reason for the sale for credibility. 1. If you have old Inventory, give a closeout sale. 2. Return sales. Sometimes called a scratch and dent sale. Offer any less than perfect inventory at a special discount. Always mention the character flaw with the product -- the corner's bent, label glue scratch somewhere. 3. Only one or two left. Sell them for half price. Po...
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- 2007-11-13 22:16:19 - Persuading learners to buy: 7 groups
- There are seven major reasons why adults continue their pursuit to learn. Each of the reasons play into the way you want to present your sales information. Studies completed by the United States Department of Education (USDOE), Commission on Nontraditional Study and surveys conducted by the National Center for Education Statistics (NCES) show little change in why learners keep wanting to learn sin...
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- 2007-11-13 22:16:19 - Six steps to creating online presentations for telephone selling
- How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them.Clients and prospects are visually oriented. They process and retain 75% of the information they see, compared to about 15% of the information they he...
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- 2007-11-13 22:16:19 - Use bundling to increase your profits and sales
- Use Bundling To Increase Your Profits And Sales An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely rel...
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- 2007-11-13 22:16:19 - Selling strategy - 5 ways to success
- Web sites exist for essentially two purposes. The first is to provide information. The second is to sell. If your purpose for being online is to sell products or services, but you don't have tons of sales experience to fall back on, this article is for you!Selling is not some mysterious process that happens in smoke filled rooms or some gift you are born with. At it's core, selling is reall...
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- 2007-11-13 22:16:19 - Open your introduction with a firecracker moment
- The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it with influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speech no longer works. My test results show that elevator speeches are too slow and too boring. People know what's coming and have mindfully tuned out it out before the ...
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- 2007-11-13 22:16:19 - How to leverage your influence
- Why do we get into sales? Typically it is two reasons for most people. One is to make money, and the other is often that we like working with other people. Yes, there are good reasons to be in sales. To be highly effective and win on a consistent basis, we must remember that sales is a team effort. Its great to have a big ego (of course you would here this from me). A big ego will carry yo...
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- 2007-11-13 22:16:19 - My competitor has a better product
- The topic of this issue's article is a response to a question submitted by one of my newsletter readers. QUESTION - "At the moment, my competitor's have a far better product/deal, due to circumstances out of my control. However, customers go to the competitor and then come to me to compare. How do I go about convincing the customer that our service/product is better even though on paper it ...
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- 2007-11-13 22:16:19 - Handshake intimidation
- In some situations, attempting to intimidate the other person will actually increase the amount of rapport you gain with them. CEO introductions, meeting other salespeople (and competitors), and sales job interviews come to mind. Other times its just plain fun to assert a little power in a situation. Here's the technique for giving a "power handshake" that communicates that y...
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- 2007-11-13 22:16:19 - How to blow rapport really fast
- Do you have 5, 10, or 20 years of sales experience? Or do you have 1 year of sales experience 5, 10, or 20 times? Many salespeople never advance beyond ancient outdated sales lines like "If I do this for you, will you give me the order?" Or "What do I have to do to get your business?" Lines like these are why salespeople have a reputation near lawyers in our society. Ev...
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- 2007-11-13 22:16:19 - Planning to realize your goals
- Recently, I wrote about about creating specific, compelling goals that pull you towards what you want in your business, career and life. It is important to have a goal written down, and it is equally as important to the write down the reasons why you want that specific goal. The drive to accomplish your goal is in the reasons why you want it. With a specific goal in mind you have yo...
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- 2007-11-13 22:16:19 - How to set goals and achieve them
- We use only 5% of God's given potential, 95% of them is not used. Why not tap the 95% of our Creative Intelligence and achieve our desired goals. Our goals are limitless because of our creative imagination. You have to commit to your goals. If you don't have a goal , your life will be a failure. You are a goal seeking Organism. You can create your opportunity and you can do it anytime. You have to...
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