Sales letter articles
Showing page 11 of 39 - There are 1152 Sales letter articles
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- 2007-11-13 22:16:19 - Breaking the ice and winning over the client
- Wherever you turn these days you'll find articles covering every business strategy and tactic available to man from how to make a great presentation to strategies for success all the way to negotiations and prospecting and getting a client to commit. But hardly anyone touches on the subject of breaking the ice with a new client and winning them over.Experts say it takes only three seconds t...
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- 2007-11-13 22:16:19 - Packaging maketh the person
- The multi million pound cosmetics industry is acutely aware of the value of packaging. You'll know this if you've ever bought anything from those glamorous ladies whose counters are always just inside the front door of Department stores.However, from time to time we're presented with surveys about the creams we rub on our bodies which take years off our age and make our skin as soft as a ba...
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- 2007-11-13 22:16:19 - How to sell your products without competition
- Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are careful to have a good mix of vendors, it's not uncommon for other shows to have 20% or more of the booths filled with vendors in the same niche - which is a buyer's market and a seller's disappointing show.Before signing up for any show, ask the promoter how many other vend...
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- 2007-11-13 22:16:19 - How to set appointments
- The Importance of setting appointments is crucial to running a business. They are the key to a successful business.When making appointments try to make your call between one and two minutes maximum. Practice keeping your calls to this time scale, any longer and you could be drawn into a full scale presentation. It is like trying to describe a musical you have seen but without the music. Rem...
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- 2007-11-13 22:16:19 - Sell you with your small talk (yes you can)
- Want to build a relationship -- sell yourself for a job -- get ahead -- make a sale?Your 'small talk' is crucial.Everyday conversation can make or break you in personal relationships and in the business world. Sadly, most people don't realize how important small talk is, nor do they try to do better.That's a shame, because anyone can easily develop great small talk skills....
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- 2007-11-13 22:16:19 - How to write testimonials that sell cds like magic
- "Which is your best CD?"Ever get that question? My band has five CDs that we sell at shows, and I get that question all the time. People rely on the suggestions of others to determine what they are going to buy. They trust the opinions of others to help them make decisions. So having great testimonials to sell your CDs is essential.The trouble is most fans email you something like th...
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- 2007-11-13 22:16:19 - Selling more cds at gigs, case study: the rogues
- A few weekends back, the Brobdingnagian Bards performed at the Austin Celtic Festival. We shared the stage with some amazing bands, but at the very top of my list were The Rogues.We first met The Rogues last year at the Texas Renaissance Festival. Since then I've been a big fan of not only their killer bagpipes and drums, but their phenomenal ability to sell CDs. They work magic on and off ...
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- 2007-11-13 22:16:19 - Selling to women - selling to men - it isnt the same
- Selling To Women - Selling To Men - It Isn't the SameNow let's not fall into the old style car salesman's trap of believing that men are interested in what goes on under the bonnet and women are only interested in what colours you can get and whether it has a vanity mirror.Believe me, and I speak as an ex mechanical engineer, I couldn't give a toot what goes on under the bonnet. I'm ...
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- 2007-11-13 22:16:19 - Before they buy what you say - 10 steps to selling yourself
- You are the productWe're all in the selling business whether we like it or not. It doesn't matter whether you're a lawyer or an accountant, a manager or a politician, an engineer or a doctor. We all spend a great deal of our time trying to persuade people to buy our product or service, accept our proposals or merely accept what we say.Most of the time we'll meet with resistance - "yo...
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- 2007-11-13 22:16:19 - Your future profits -- protect source with care
- At 21 years, just out of Business College, I went into the mail-order business. Spent 4-1/2 years in this venture and learned many valuable lessons about building customer relationships. #1 is TRUST. Folks like to buy from someone who is dependable and responsible.... with integrity.... one who "walks" their "talk".You'll like our company name ? Donna's House of Lustre ?"Lustre" is abo...
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- 2007-11-13 22:16:19 - Dead silence from your prospect: the worst sound of all
- Could this be the worst moment in your selling cycle?You've done all the right things with your prospect:? You've identified a real need and developed a reasonably solid relationship.? You've determined that your prospect is interested in your solution.? You've had a couple of great meetings or conversations that let the prospect move the sales process forward.? ...
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- 2007-11-13 22:16:19 - Customer service revival
- Value is in the Eye of the BeholderSales today is filled with stereotypes. The "sleazy car salesman", the "annoying telemarketer", and the ever-present "pushy commission salesman". And in the sales profession, we may not realize it ? but we do think of other people in our profession this way sometimes. Now, this may not be because of our vision of them ? it may...
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- 2007-11-13 22:16:19 - Refining your telephone prospecting techniques to be a master closer!
- Let me create a picture for you. This is the best way to illustrate my point."On a busy street you are approached apologetically by a well-dressed stranger who asks for a dollar to catch a bus and make a phone call. He says he has lost his wallet. What would you think? If approached in the same way by a haggard-looking stranger claiming to be hungry and unable to find a job, what would you ...
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- 2007-11-13 22:16:19 - A stupid question, but it has to be asked
- This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many new email addresses did you capture?Do you have an 'opt in' s...
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- 2007-11-13 22:16:19 - Are you a cultivator or a harvester?
- As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the business building process in one of two ways. Everyone tends to be what I identify as either Cultivators or Harvesters. The problem is the business building process requires both cultivation and harvesting. Read ...
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- 2007-11-13 22:16:19 - The wall of defensiveness: 7 ways to tear it down
- Have you ever gotten frustrated when you realize that your prospects keep stereotyping you as a "salesperson"? And because of that, they don't give you the trust and openness that you deserve, and that are essential if you're going to help them solve their problems?That's what's been happening to Michael, who calls companies to set appointments with decisionmakers. "I have a great product t...
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- 2007-11-13 22:16:19 - Connecting with customers
- I just got off the phone with a friend of mine. Business is up he said, but he didn't know why. I asked him a few questions, but more we spoke about it the more concerned I became."What do you mean, you don't know why they're buying?""We never know why they buy," he told me."Never?""Nope. They just do."My friend thinks he knows what is great about his product. Th...
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- 2007-11-13 22:16:19 - Value based pricing, not price cutting
- Special Requirements for Reprint: we ask only that you include Paul's name and resource box, and keep all hyperlinks as live links.Complete Article with Resource Box at end:Value Based Pricing, Not Price CuttingThe oldest tactic in the world to get a sale moving is to cut the price.And it does work...but the question is, "At what cost, and can you live with the bargain?...
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- 2007-11-13 22:16:19 - Selling against goliath
- Selling Against Goliath?How to Take on the Big Guys and WinBy Dave Stein, Author of How Winners SellIf you sell for a smaller company that competes against the big guys, the age-old story of David and Goliath might come to mind. In this story, the giant, Goliath, was beaten in a fight by the small boy, David (later to become King David), because of the boy's ability to outsmar...
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- 2007-11-13 22:16:19 - Grow your business by increasing the value of each sale - 29 ideas to spur your brain
- There are 3 ways to grow any business:- Get more customers- Get more from each sale- Sell to each customer more frequently.That's it - everything else boils down to some variation of these 3 activities.Most owners and most managers want to grow their business. Most of them concentrate exclusively on getting more new customers.Odd really.There is lot...
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- 2007-11-13 22:16:19 - Asking the right questions
- On an introductory call, how do you gather all of the information that you need from a prospect? An introductory call is usually fairly short, just a few minutes. You generally do not have the time to thoroughly question your prospect and then also move on to your next step, setting that introductory meeting. So, how do you gather enough information to qualify your prospect and, at the same time, ...
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- 2007-11-13 22:16:19 - Lead generation sins - 7 of them!
- I really just don't get it.How can so many businesses be missing the lead generation boat by such a long country mile?Billions of dollars in profits, flushed away!Just because of 7 innocent, yet deadly, tactical lead generation errors. Its nuts!Now before I continue, let me just say that some of you who read this might find it upsetting.I'm going to reveal some c...
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- 2007-11-13 22:16:19 - A quick and simple tip for gaining customers
- In the course of my career, I've had to deal with a lot of vendors-software companies, sensor manufacturers, electronics distributors and more. Some of them have left lasting impressions on me, whereas others have been eminently forgettable. I'd like to talk about two of the more memorable vendors, and the simple technique that they used (perhaps unknowingly) which made them stand out in my memory...
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- 2007-11-13 22:16:19 - 5 ideas for writing effective sales letters
- Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication - IF you write it in a direct and conversational tone.To get your creative juices flowing, here are five tried and true formulas that can work for either e-mail or printed letters....
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- 2007-11-13 22:16:19 - Leave a better voice mail message
- Yesterday I received a call from a financial planner named Richard doing a cold call. My policy is to always return those calls which help me to understand why I would personally benefit from doing business with a sales person. This one didn't, so it ended up getting deleted.This is what he said."Hello, Scott. My name is Richard ______ and I'm with ABC Financial in Phoenix, Ariz...
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- 2007-11-13 22:16:19 - How to take the right steps to increase your selling results
- Steps - it is unrealistic for most salespeople to expect to make a sale in a single step. Most sales don't end after a single phone call. If you're selling a complex product or service you won't get the order after a single face-to-face sales call. There are a number of steps involved in making a sale. If you want to make more sales, more quickly, more profitably, and do it more often you need you...
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- 2007-11-13 22:16:19 - Smooth sailing (selling) in the second half of the year
- You can make a difference in the second half! You can't do it by doing the same things the same way.You can make a difference in the second half every year! You can do it by thinking differently and being different. For example:Always link your ideas to action steps. Always put them in writing. Always include dates. Remember, the old Proverb that says - "Talk doesn't cook rice." Noth...
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- 2007-11-13 22:16:19 - Before you sell do the math
- This is an important and potentially profitable piece of advice. It goes like this - before you ever attempt to sell any products and services - do the math. Doing the math means you have to know certain numbers. These numbers include: ? The sell price. ? The cost of the product. ? Shipping and transportation costs. ? The available margin percent. ? The available mar...
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- 2007-11-13 22:16:19 - First, fast, and foremost . . .
- First - being before all others. Fast - moving or able to move quickly. Foremost - first in rank, order, or place. Wouldn't you like to be first, fast, and considered foremost in your business. Obviously, the correct answer is yes. Here are nine tips, hints, and practical ideas to get you on your way. These sales tips work. 1. First - All potential customers have needs. All potential custom...
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- 2007-11-13 22:16:19 - The doors of opportunity
- Alexander Graham Bell once said, "When one door closes another opens; but we often look so regretfully upon the closed door that we do not see the one that is opened for us." If you're in sales you gotta remember this one. Right now, during these challenging and difficult economic times, salespeople are facing more closed doors than ever before. Some salespeople are like the news media - th...
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