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- 2007-11-13 22:16:19 - Pot roast and public relations (or, how your web site can be your best p.r. tool)
- Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find information ? I searched Google for "pot roast boca raton" to see what restaurants came up.Well, only one restaurant's menu that featured pot roast came up....
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- 2007-11-13 22:16:19 - 7 tips to get more mileage out of your online or offline publicity
- You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement. ...
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- 2007-11-13 22:16:19 - Creating your online news room: how to build a site the media will love
- From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology. Twenty years ago, the fax machine was anewfangled novelty. Our primary means of communicating withjournalists was the telephone and the US Mail. The advent of e-mail and the web has made life easier in many regards and tougherin...
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- 2007-11-13 22:16:19 - Editorial calendars: a key to publicizing your business
- What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too. What's an editorial calendar? Editorial calendars are schedules of what topics a publicationplans for cover for a particular month. For example, the IN...
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- 2007-11-13 22:16:19 - The ultimate pr edge: getting reporters to open your e-mails
- You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here's what you don't know: The vastmajority of e-mails sent to journalists never get read. Bottom line: if your e-mails don't get read, you have no shot atgetting the publi...
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- 2007-11-13 22:16:19 - 8 ways to use local publicity to drive your business
- While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your h...
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- 2007-11-13 22:16:19 - Forget the press release - heres how to pitch like roger clemens
- Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an insurance salesman who droned on andon, you probably know that simpler i...
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- 2007-11-13 22:16:19 - Press kit elements that work
- Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good news is that creating a press kit ...
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- 2007-11-13 22:16:19 - Press releases for every occasion
- To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press release hasto have a "hook", be well-written and sent to appropria...
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- 2007-11-13 22:16:19 - Grandma says...
- Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been. Why do I believe ...
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- 2007-11-13 22:16:19 - Publicity from thin air
- In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new products orbreakthrough achievements with which a business can capture a...
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- 2007-11-13 22:16:19 - How to tie-in with news events to score publicity
- It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking as the"big story...
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- 2007-11-13 22:16:19 - The four seasons of publicity - building an all-year publicity
- If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a rhythm togenerating coverage, based upon the natural ebb and flow of theseasons....
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- 2007-11-13 22:16:19 - 10 tips for tantalizing news releases
- Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people. ...
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- 2007-11-13 22:16:19 - Smashing the myth of the press release
- A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret of becoming a famous musician.Wait, you say, the demo tape was just a tool, just his way of conveying hi...
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- 2007-11-13 22:16:19 - 35 quick tips for writing a press release
- Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page 2.10. Leave out "release after" date o...
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- 2007-11-13 22:16:19 - Change: do you do it? or does it undo you?
- It has been said that CHANGE is THE only constant. Change is all around us every day and every day our lives our changing. It CAN'T be avoided. We can't bury our heads in the sand or a favored pillow and pretend it isn't there.? Sometimes it creeps up slowly: over time we've gotten older, gradually the kids grow and leave, incrementally our health fails.? Other times it is thr...
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- 2007-11-13 22:16:19 - Being assertive
- Many people find it extremely difficult to be assertive, whether it is in the work place, or in their personal lives. All too often, there is confusion between being assertive and being aggressive. It is my belief that you lose credibility and the moral high ground as soon as you show any signs of aggression.There are some very simple principles to being assertive.EXPECTATIONE...
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- 2007-11-13 22:16:19 - Do you neglect the power of your mind?
- James Allen, who wrote the masterpiece, As a Man Thinketh, talks about the vital power of the mind in creating success. "All that a man achieves and all that he fails to achieve is the direct results of his own thoughts. In a justly ordered universe, where loss of equipoise would mean total destruction, individual responsibility must be absolute. A man's weakness and strength, purity and impu...
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- 2007-11-13 22:16:19 - Positive attitude is not enough
- Contrary to the popular saying "attitude is everything" attittude is not enough. You can have the right attitude and all the motivation in the world and still wind up playing "dead atheist."You know, all dressed up and nowhere to go!The key is that the right attitude must be followed by the right actions. That's the bottom line of the doing part you mentioned in y...
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- 2007-11-13 22:16:19 - Balanced living: 18 steps
- A balanced life not only leaves you feeling more fulfilled; you will become healthier in body as well as mind. Ponder on each step below. One per day is the ideal. If you rush then you are failing before you begin. Taking your time over anything is the first positive step to a sustainable success in all things. Anything worthwhile ? they say ? is worth waiting for. Today we cannot wait for anythin...
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- 2007-11-13 22:16:19 - Mastering your moods: how to take charge of your feelings
- John Ryder awakens feeling rested, refreshed, and sensing a calm vibrancy surging all through him. Hopping eagerly out of bed, he showers, dresses, and with a gleam and sparkle in his eye, goes downstairs to his kitchen and puts on some coffee.Still feeling a wonderful composure flowing through him, he goes outside to retrieve the morning paper. And, as he has his breakfast, he begins to pe...
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- 2007-11-13 22:16:19 - Personal assignments for great self-esteem
- Do you wish you had high self-confidence? Some of us go through our life fighting against that feeling that we are just 'not good enough'. We convince ourselves that we don't matter and that we don't deserve to amount to anything?..but what price do we pay? The fact is that many people are lacking is self-esteem, yet feel powerless to do anything about it. Poor self esteem needs to be addressed wi...
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- 2007-11-13 22:16:19 - Gain confidence by avoiding the trap past experiences can give you in life
- One of the biggest potential problems we face with every action we take are our past experiences. In fact, as humans the only reference we have whenever we take some kind of action are our past experiences. There is nothing else we can go by for an indication of expected results.I'm sure you can already see how this can affect your level of confidence?If your past experiences were go...
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- 2007-11-13 22:16:19 - How to reduce anxiety when affirmations dont work
- Have you ever read that you should think positively when you are feeling anxious?Have you ever been told to argue back when you have negative thoughts?*How's that working for you?**Why do affirmations only sometimes produce results?*Because as we argue back to our negative and irrational thoughts, we don't always believe the new things we are telling ourselves.Wh...
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- 2007-11-13 22:16:19 - C-r-i-t-i-c-i-s-m
- Yuk!One thing, I really have a problem with is criticism. Oh I can do the criticism. That I can do. It's too easy (but that's not today's point!) Receiving it, well that's another story. So, today, from now on, I thought I need to take it like a mature, grown person. I don't want it to bother me so much. How do I do that? Well I started reading up on the subject and this is what I gathered....
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- 2007-11-13 22:16:19 - Finding meaning in life: three steps
- So how do we find meaning? The first step is through personal experiences ? experiences through something to which we are familiar and through someone we value. Develop your appreciation of beauty ? that is heightening your sensitivity to beauty such as in great art or wonders in nature. The most important of all these type of experiences is the love we feel toward each other. To love another and ...
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- 2007-11-13 22:16:19 - Your dominant thoughts - how to take advantage of them
- Self belief is a wonderful thing.I know from my own life experiences that whenever I have been filled with dread or doubt I am unable to perform at a satisfactory level. Just the other day I was using a claw hammer and a lever to dismantle a packing crate. At the time I was making quite a noise hammering away when my wife came down to the workshop to see what I was doing.Jokingly, I ...
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- 2007-11-13 22:16:19 - Does life really stink?
- One of my class fellows was really tensed, when asked the reason, he was really tensed over his future. It is a true fact that most of us despite a very good education remain uncertain of our future. Especially in a country like Pakistan where there is no job security whatsoever it may be, people are disillusioned. What we look for in a life? Financial security, professional stability, a good fami...
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- 2007-11-13 22:16:19 - Mind games!
- Have you ever been caught up in a thought that will not let you out? Escape is not an option. What was a simple drip in your pool of thoughts, quickly turned into an ocean of tidal waves rolling into each, over and over again.This is what it feels like to not have positive control over your mind.Our minds often repeat hurtful thoughts or scenarios over and over, even when we'd much rather l...
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