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- 2007-11-13 22:16:19 - The art of persuasive pitching
- Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A Creative Marketing Tool") publicists can benefit from mastering some useful tips prior to approachin...
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- 2007-11-13 22:16:19 - Getting your message across
- You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to "break the news.&q...
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- 2007-11-13 22:16:19 - Using publicity as a creative marketing tool
- Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or ...
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- 2007-11-13 22:16:19 - Write press releases that dazzle
- When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few of them are dazzling, or even interesting.As a former editor, I speak from experience ...
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- 2007-11-13 22:16:19 - Be patient? nah, lets kill something
- There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry. Let's kill something." Just like that buzzard, it is not in the nature of most marketers to be patient for business to grow. They want to go out and "kill something," too.The trouble is that most marketers go after new business the wrong way. They want to ...
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- 2007-11-13 22:16:19 - Dont be incredible
- Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, client relationship management, crisis communication, trade shows/conferences, community and government relations, and corporate identity. PR helps ...
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- 2007-11-13 22:16:19 - Advertising is dead. long live pr
- Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.I've been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their book that has move...
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- 2007-11-13 22:16:19 - Speak up
- Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional. I know that many of you are saying. Not me! I hate talking in front of...
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- 2007-11-13 22:16:19 - Publicizing your company
- Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1. Write a column. Go to a local paper, no matter how small, and offer to write a column on your area of expertise or on business in general. Don't ask to be paid for it, and promise...
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- 2007-11-13 22:16:19 - How to work with newspaper photographers
- The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the photographer will oblige and take a few shots just to placate you, then make a mental note that you're a real p...
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- 2007-11-13 22:16:19 - Dont pay for radio interviews
- It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork over a few hundred dollars--sometimes more--for the "privilege" of being on their show. Some guests, desperate for exposure for a new book or proj...
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- 2007-11-13 22:16:19 - 13 publicity ideas for retailers
- If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get noticed.1. Tie your story ideas to the holidays. Here are some examples: Gourmet gift baskets that make the best Christmas gi...
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- 2007-11-13 22:16:19 - 16 publicity tips for restaurants
- With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.1. Call the advertising department of every newspaper and magazine you want to ...
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- 2007-11-13 22:16:19 - The 7 deadly sins of press releases
- A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket. To make sure yours isn't one of them, avoid these 7 Deadly Sins:1. Providing insufficient or wrong information on your press releases, par...
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- 2007-11-13 22:16:19 - Building the best network
- If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great network supports your strengths, fills in your weaknesses and allows you to d build on your teammates' accomplishments. When you have a great team, people assume that you are great and will stand in lin...
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- 2007-11-13 22:16:19 - Make the media your friend
- The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. When you first start your business, inform your local newspaper by using a press release that you are starting a new business. Almost all newspapers have a section which announces new businesses. So check out that section...
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- 2007-11-13 22:16:19 - Media kit: 25 component possibilities
- Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention. For instance, an author's kit would include a different combination of information than a service business, or a multifaceted company or speaker. Here is a list of component elements to pull from and tips to bring a media kit to...
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- 2007-11-13 22:16:19 - What is guerrillapr anyway?
- Public relations is the art, as one of my colleagues put it, of "offering people reasons to persuade themselves." In other words, we are not Madison Avenue; we don't tell people what we want them to think. Rather, we give them evidence, facts, and opinions that help them reach a conclusion. If we're good at what we do, they will reach the conclusion we've been hired to promote.The differenc...
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- 2007-11-13 22:16:19 - Seven tips to get your press release noticed
- If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist.The cost of hi...
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- 2007-11-13 22:16:19 - Possibilities of the blogosphere for the pr industry in spanish-speaking countries
- Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine ClarÃÂÂÂn. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use?...
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- 2007-11-13 22:16:19 - A guide to optimizing public relations content
- This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer l...
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- 2007-11-13 22:16:19 - 7 simple steps to a pr launch
- A PR product or service launching is a perfect way to build momentum slowly. It handles the first and most important hurdle to overcome in building a brand -- credibility.Step 1: Be a leak-er. The media adores describing events that are "going" to occur. Use it and use it to its longest capacity. Don't jump out too soon.Step 2: The Slow Buildup. Like a rose, slow gets more beautiful ...
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- 2007-11-13 22:16:19 - Online business press release writing tips and ideas
- Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips: - your press...
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- 2007-11-13 22:16:19 - How to get $1000 worth of advertising for $60
- ©2004 Jeffrey DobkinSixty dollars doesn't go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage. And it's easy if you know how. Here's how.You're familiar with press releases, right? A press release is a single page of information about your product or service that is sent t...
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- 2007-11-13 22:16:19 - Ramp up your newsletter to build a strong business
- To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your marketing dollars. But I've found that the number one most effective marketing tool around is a newsletter. This is the per...
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- 2007-11-13 22:16:19 - Do you have a press package?
- How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many individuals in the media will ask you to send yourpress package to them, so it is very important to be sure to make one up and to keep it up to date. What does a press package contain? 1. Your biography2. Your p...
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- 2007-11-13 22:16:19 - Make sure your media room rocks
- If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about? Make it Easy for the ReporterEvery website today should have a "Media Room" (also known as a...
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- 2007-11-13 22:16:19 - How to write more powerfully for pr, offline and online
- Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all beautifully produced with glossy photographs (this was in pre-internet days).We trashed them because all...
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- 2007-11-13 22:16:19 - How to get zero cost publicity for your business part 2
- This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.Signature files are great ways to get free publicity for your business. It's just a short blurb at the end of your email. It's not considered spam. Of course, you shouldn't j...
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- 2007-11-13 22:16:19 - How to get zero cost publicity for your business part 1
- Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity.You don't have to climb a flagpole or hire a dancing bear to get attention. In fact, with just a telephone,...
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