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- 2007-11-13 22:16:19 - Inoculate yourself against bad pr
- What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.And it never does persuade those key outside folks to your wa...
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- 2007-11-13 22:16:19 - Media relations: how to get your letter to the editor published
- You may remember Forrest Gump's Vietnam pal ? the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue. "Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger."That was the first thing I thought of when I saw the front page of The Washington Post'...
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- 2007-11-13 22:16:19 - Media training: stop talking, already!
- THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time. Standing before an audience of thousands in a Pennsylvania field on a cold winter's day in November 1863, he delivered one of the impassioned speeches that made him famous. His two-hour speech reportedly captivated the crowd.The poor fellow who was scheduled to speak after him had only prepared a t...
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- 2007-11-13 22:16:19 - Passion with purpose - the winning combination
- The power of PassionPassion is an extraordinarily powerful spring. Without it religion, history, romance, and art are useless. Likewise, Public Relations too becomes completely deflated without the essential ingredient of Passion. It demonstrates avowed belief, everlasting appeal and steadfast loyalty. So why does passion become so much more important in the business of public relations as ...
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- 2007-11-13 22:16:19 - How to create a news angle
- Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events.The object of the game is to create a unified, triangulated center...literally an "angle" for your story.For example, if you have improved your business practices, you might utilize the popularity of television transformations, and promote your story as an "extrem...
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- 2007-11-13 22:16:19 - Anchor your relationships
- I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let's face it, relationships are what make the world go 'round. So strong healthy relationships will make your work more enjoyable, and prosperous, and will make your family and friend rela...
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- 2007-11-13 22:16:19 - 10 secrets to free publicity
- Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) efforts. This keeps them from going under when the economy is weak, and gets them...
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- 2007-11-13 22:16:19 - Same time next year: using editorial calendars as part of your pr efforts
- It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use ? the editorial calendar.Using editorial calendars is one of the most effective, yet most overlooked tool in a publicist's toolkit. Most people avoid using editorial calendars beca...
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- 2007-11-13 22:16:19 - How to master communication even if you failed high school grammar
- Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.Have you ever wanted to communicate more effectively with other people, or dreamed of writing a novel. Maybe you just want to write better reports,...
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- 2007-11-13 22:16:19 - Rise of the creative class
- The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended. This is because they fail...
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- 2007-11-13 22:16:19 - Media training: three reasons to (almost) always stay on-the-record
- The words are pop culture heroes.Movies such as "The Insider," books like "All The President's Men" and television series including "The West Wing" have immortalized them."On-the-record," "on background," "on deep background" and "off-the-record" are celebrity phrases, used regularly as shorthand to represent the m...
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- 2007-11-13 22:16:19 - Media relations: how we landed on the wall street journals front page
- Media relations is a great profession.On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. In the past few years, I've worked with billionaire philanthropists, a Pulitzer Prize-winning scientist and a world famous actor. Mostly, though, I work with unknown but equally impressive professio...
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- 2007-11-13 22:16:19 - Media relations: ending the press release crutch
- When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that might have greater results.When I worked in broadcast news for ABC News and CNN, the fax machines virtually n...
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- 2007-11-13 22:16:19 - Media relations: making your story more newsworthy
- During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening news.The truth is, there is often a big difference between what journalists co...
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- 2007-11-13 22:16:19 - Publicity: the best things in life are... freee!
- One portion of your marketing plan that you probably don't think about enough is "free publicity".Publicity is an extremely important tool and should be given prominence in any marketing plan.What is publicity?It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the things you do.If you can get any of the media in your ar...
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- 2007-11-13 22:16:19 - Get write to it
- The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block.Before the story, think about:? audience. who do I want (or expect) to read this? What do they want to know? What do I want them to know?? "gatekeepers." These are usually the editors who will decide i...
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- 2007-11-13 22:16:19 - Ill alert the media
- There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?Next, make your story readable. Here's how:? Use short sentences. (Best single thing you can do...and easiest.) Research shows sentences of 15-20 words...
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- 2007-11-13 22:16:19 - Media training: exposing reporter tricks -- three tactics designed to get you
- A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ? their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you.This is not to suggest that you should view every encounter with reporters as adversarial. In fact, most interviews a...
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- 2007-11-13 22:16:19 - Public relations ? defining your organization from the inside out
- What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees. Thus, managing perceptions of your company is just as...
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- 2007-11-13 22:16:19 - The key to great pr
- The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn't get an army of journalists on the phone the very next day. And then, disill...
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- 2007-11-13 22:16:19 - Top ten tips for writing your best press release ever
- Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news. No matter what your release is about, you need to find a way to tie into the news. Make use of current trends and statistics.2. Make sure your headline is catchy, compelling the reader to continue. Research your n...
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- 2007-11-13 22:16:19 - E-mail media releases
- E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail.Collect e-mail addresses for your preferred media contacts from the web sites for publications and broadcast outlets. For example, many newspapers list e-mail add...
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- 2007-11-13 22:16:19 - Getting free publicity with radio interviews
- Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio shows use lots of guests, and if you can show them why you would be a good one, you can be on the air. ...
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- 2007-11-13 22:16:19 - How to write press releases that work and get free publicity
- One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you?When people see you in the media, you become familiar, even famous! And it gives you credibility. When you are written about in the newspaper, or interviewed on TV or radio, you are news; and that's better than any...
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- 2007-11-13 22:16:19 - Publicity tips from the pros
- If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I've gotten from media representatives about getting your story in the news.Be familiar with the show or publication. Your pitch should be about how your story will work for them. Don't d...
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- 2007-11-13 22:16:19 - Oprah! how to appear on the oprah winfrey show
- Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show.Before pitching your story to Oprah, become fa...
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- 2007-11-13 22:16:19 - 10 secrets to get your press release noticed
- It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster."A news release is sent to editors an...
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- 2007-11-13 22:16:19 - The pr and marketing expert has a smattering of knowledge regarding nearly everything and is certain
- PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other. Marketing is composed of the different for...
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- 2007-11-13 22:16:19 - Writing a press release
- News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure youanswer "yes" to these key questions when writing your next press release: Is it easy to read? Edito...
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- 2007-11-13 22:16:19 - Forget the story youre promoting ? heres what journalists really want from pr people
- Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the walking, talking answer to the Rubik's cube puzzle of how to gain the attention of the medi...
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