Relationship articles
Showing page 53 of 112 - There are 3346 Relationship articles
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- 2007-11-13 22:16:19 - Business growth for financial planners in five easy steps
- Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.So, if you want to add new clients more frequently than sometimes, you'll have to try something else. And with a few common-sense, do-able, and easy steps, any financial planner can build business ? without resorting to lavish, costly marketing efforts or tasteless p...
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- 2007-11-13 22:16:19 - Publicity: financial planners that get it follow one rule
- Advice about business and life often gets around to one of those "80-20" rules. As in, "80% of your business will come from 20% of your customers or activities." Here's my twist on this for publicity and marketing:Build no more than 20% of your publicity and marketing activities around yourself.I know. Sounds crazy. "What else besides me would I showcase in m...
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- 2007-11-13 22:16:19 - Pr: lets cut to the chase
- If your key ? that's KEY ? outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat purchases creating bounces in show room visits; prospects starting to do busi...
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- 2007-11-13 22:16:19 - What does your telephone say about you when you are away?
- Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery.Your business can be on the Really Big 500 list, employ only a handful of people, or be a business of one but what is said by that business to other business customers will reflect the personality of that business. It can be a PR boost or a PR blowout....
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- 2007-11-13 22:16:19 - Pr where it matters most
- What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?Nothing.Those stakeholder behaviors directly impact virtually every management and operating activity of the organization. From retail patronage, recruiting, civic activity, contributions, and strategic alliances to membership, program participation, ...
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- 2007-11-13 22:16:19 - Public relations: toast?
- Could be, when unit managers in businesses, non-profits and associations don't get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.They're entitled to wonder where their money went when they don't see behaviors like membership applications or capital contributions on the rise; growing numbers of engineering firms spec...
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- 2007-11-13 22:16:19 - Dont use pr
- ?lose the confidence of your key target audiences? discourage them from taking actions that lead to your success?fail to achieve your department, division or subsidiary objectives.A sad scenario that should not occur. In fact, as a manager in a business, non-profit or association, the exact opposite can occur based on a simple premise you can adopt and make happen starting today.And ...
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- 2007-11-13 22:16:19 - The ultimate pr scam
- It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.Behaviors they should have received leading directly to boosts in repeat purchases; growing community support; more tech firms specifying the manager's components; incr...
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- 2007-11-13 22:16:19 - Pr: room at the bottom?
- When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that's where public relations results can wind up.You know, bad results like key target audiences showing little confidence in your organization, or seldom taking actions that help you succeed and, in the end, fail...
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- 2007-11-13 22:16:19 - Managers, start your pr
- There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public relations results I'm paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?"If the answer is no, better get busy and rebuild that public relations engine.Be...
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- 2007-11-13 22:16:19 - Managers: paying for pr-lite?
- As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?Since that's public relations' strongest suit, shouldn't you be getting that first, THEN incremental publicity exposure? Especia...
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- 2007-11-13 22:16:19 - Pr: advice you didnt ask for
- Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. Change that could lead directly to achieving your managerial objectives.I'm talking about persuading those key outside folks to your w...
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- 2007-11-13 22:16:19 - Want this kind of pr?
- PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?PR that uses its fundamental premise to deliver external stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?PR that persuades those important outside folks to your way of thinking, then moves th...
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- 2007-11-13 22:16:19 - A great way to do pr
- As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events.But if you really want premium public relations results, you m...
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- 2007-11-13 22:16:19 - Right pr empowers a manager
- Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.Here's the obvious core of this approach: persuade your most important outside audiences with the greatest impacts on your organization to you...
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- 2007-11-13 22:16:19 - Why pr is an engine for economic growth
- Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of t...
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- 2007-11-13 22:16:19 - Cross cultural communication & pr
- The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.PR practitioners are aware of how best to carry this out when dealing within their own nations...
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- 2007-11-13 22:16:19 - Is this any way to run your pr?
- You bet!Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or subsidiary.Could this be you? If so, you may need to reduce your emphasis on tactical public relations weaponry with its simple print and broadcast m...
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- 2007-11-13 22:16:19 - Maybe the strongest pr on planet earth?
- Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives.And strong when they do something positive about the behaviors of those outside audiences that most affect their organization.And finally, if this is y...
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- 2007-11-13 22:16:19 - Pr: heres all you need to know
- Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.And all because the core of your public relations lies in doing something positive about the behaviors of those important outside audiences of y...
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- 2007-11-13 22:16:19 - Pr: a potent force for success
- What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.Potent because public relations does something positiv...
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- 2007-11-13 22:16:19 - Pr: the thrill of a good idea
- The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!And it becomes more thrilling as the manager actually alters individual perceptions leading to changed behaviors of key outside audiences. Then persuades those external stakeholders to that manager's way of thinking, helping move them to take actio...
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- 2007-11-13 22:16:19 - How to get press to come to you
- Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?They don't just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an exp...
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- 2007-11-13 22:16:19 - If i were coaching you
- If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.Use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives. Usually, that outside behavior change can be created ...
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- 2007-11-13 22:16:19 - Top 10 tips for successful tv interviews
- 1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV.2. If a TV researcher phones you, treat the conversation like a mini-audition. They're listening out for how you say things as well as what you have to say, so let your personality shine.3. Pictures rule when m...
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- 2007-11-13 22:16:19 - Same old, same old pr still tops
- Like human nature over time, the power of good public relations remains the same.Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives.Fortunately, you can get that job done by doing something positive a...
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- 2007-11-13 22:16:19 - Attention pr shoppers!
- As a business, non-profit or association manager, what do you want?Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives?Special events that attract a lot of people, or public relations that persuades your most important outside audiences to your way of thinking, then m...
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- 2007-11-13 22:16:19 - Networking: 17 essential strategies in the 21st century
- It is virtually impossible to succeed professionally and personally without developing a network of people. There is no career or business opportunity where you can be rewarded entirely for what you know and how well you know your work.Networking requires a mission, goals, vision and a willingness to share valuable information with others. Networking events, meetings and conferences are pla...
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- 2007-11-13 22:16:19 - Is this the pr you thought you were getting?
- You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?Yes, that's right, it's where you use the fundamental premise of public relations to prod...
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- 2007-11-13 22:16:19 - This is the power of pr
- The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager's important outside audiences ? behaviors that MOST affect his or her operation.That's how external stakehold...