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- 2007-11-13 22:16:19 - A pr surprise for managers
- For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.Truth is, your PR budget can deliver results far beyond such limited publicity placements.For example by embracing the kind of PR plan that persuades those important outside audiences to your way...
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- 2007-11-13 22:16:19 - Etymology- how words change over time
- Etymology is the study of the origins of words.As languages develop the meaning of words can change over time. This causes confusion and misunderstanding when communicating with other people. In a world were you make a living at communicating, advertising or marketing, it is not only important to have clarity in your message, it is also important to think of your target market and unde...
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- 2007-11-13 22:16:19 - How pr helps fiercely competitive managers
- Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.Still, many realize they need more than that to win the long-range battle. Fact is, they need a public relations budget that can deliver results far beyond publicity tacti...
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- 2007-11-13 22:16:19 - Why news releases fail
- Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax and email. You probably think that I've got news releases failing on me day in and day out.Actually, I don't. The news releases I write and...
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- 2007-11-13 22:16:19 - Starting a publicity program
- Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can send the business into a new stage of growth. Publicity can help bring your business greater visiblity and success. Publicity lets the public know you exist and creates crediblity and good will. That makes customers and prospects mo...
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- 2007-11-13 22:16:19 - Public relations writing: write better press release headlines with more impact in less time
- Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title.This is the information the media reads first so it has to grab their attention.How can you write better press releases that get used instead of deleted?Well the headline is essential when writing press releases....
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- 2007-11-13 22:16:19 - Gaining free publicity through press releases
- One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising.A simple way to gain free publicity is to write and distribute a well-written and well-formatted press r...
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- 2007-11-13 22:16:19 - How to keep pr working for you
- Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed.But that takes a very special plan, one that delivers results far beyond simple publicity placements....
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- 2007-11-13 22:16:19 - Right pr focus a powerful advantage
- Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that MOST affect your department, division or subsidiary.That's because you are using the fundamental premise of public relations to deliver the kind of exter...
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- 2007-11-13 22:16:19 - A pr question for chinese managers
- As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers ? tutored as they have been by European, North American and other PR specialists ? continue to apply major public relations emphasis to print and broadcast communications tactics. In other words, do they still see PR through the lens of simple publicity, as many in the We...
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- 2007-11-13 22:16:19 - Managers, which pr is right for you?
- An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives. Achieved, incidentally, by persuading key outside people with the greatest impacts on your organization to your way of thi...
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- 2007-11-13 22:16:19 - Managers and pr: one thing is clear
- As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint to alter key external audience perceptions that lead to changed behaviors ? behaviors you...
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- 2007-11-13 22:16:19 - The most important pr in america
- Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that help the organization succeed.I don't believe public relations ca...
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- 2007-11-13 22:16:19 - What kind of pr makes sense?
- For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?Or could your business, non-profit or association PR dollar be better spent on public relations activity that creates behavior change among your key outside audiences that leads...
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- 2007-11-13 22:16:19 - Killing them softly
- The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too little compared to the suffering, pain and financial losses that the organizations' stakeholder...
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- 2007-11-13 22:16:19 - Using media and pr to your advantage.
- Lights...camera...ACTION.That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus on 'action' that often means the results are somewhat less than expected. A bit of planning can greatly improve your chances of success.Before you contact any media outlet there are a few things you should think about:1) Choose the r...
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- 2007-11-13 22:16:19 - How real pr works
- For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most. I like this approach because a business, non-profit or association manager can use the fundamental premise of public rel...
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- 2007-11-13 22:16:19 - Monarch health sciences starts shipping long awaited monavie and monavie active
- The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging. In a location piece shot for and aired on NBC's Today Show, the Acai Berry was referred to as, "the Viagra of the Amazon." Research has shown that ...
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- 2007-11-13 22:16:19 - Internet etiquette for business success
- You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.Certain people skills are important for all business people. Online affiliate business presents unique challenges to the webmaster. While modern society tends towards in...
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- 2007-11-13 22:16:19 - Business gifts for your clients and employees
- Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at some of the benefits and mechanics of Christmas and holiday gift-giving.* WHY DO IT AT ALL?Gift giving is an excelle...
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- 2007-11-13 22:16:19 - Pr - more than news releases
- Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic. PR is much more than cranking out positive client fodder for the media.My definition: PR is developing, managing and maintaining relationships with any audience that can affect your organization.Ed...
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- 2007-11-13 22:16:19 - Slow day? create news
- Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.Best of, worst of, most of, least of, top and bottom lists can be great ways to get coverage. Designer Mr. Blackwell made a career out of his Worst Dres...
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- 2007-11-13 22:16:19 - Do you have issues?
- Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing issues that can have an impact on our:* assets* position...
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- 2007-11-13 22:16:19 - Whats your op-ed?
- Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.Of course they'd love to be in the New York Times, but that typically is the purview of the mega-corporation. So, let's start closer to home at our local newspapers.Here are a few ...
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- 2007-11-13 22:16:19 - Public relations: understanding educated gambling
- As an entry level position to PR, I found myself typing up a forecast by a major Public Relation's firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you talked, fax machines that could transmit information over telephone wires, microwave ovens for reducing food defr...
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- 2007-11-13 22:16:19 - Public relations primer part iii: 10 donts
- There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile.1. Don't make the story about you. The media care about, and want to use, your knowledge and expertise. Build your media pieces around the topics that the public, and the media, want to learn more about ? not around announc...
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- 2007-11-13 22:16:19 - Public relations primer, part ii: five dos
- 1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.When you use your knowledge of the media to package a story, you:--Know when and how to call the media--Know what to send (hint-it's not always a press release)--Know how individual reporters like to get information--Think like a reporterWhen you use your creativit...
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- 2007-11-13 22:16:19 - Public relations primer, part i: packaging your story for the media
- Imagine you're in the breakfast cereal business. You make the best corn flakes. So do you just back a truck-load of them up to every supermarket, then wait for the customers to buy?Of course not. Because you understand that packaging smartly ? the right size boxes, the right look ? is integral to selling your product. It's the same with the key technique to publicity success we've been disc...
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- 2007-11-13 22:16:19 - Publicity: a financial planners best marketing friend
- There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually, two messages:--You don't need to be a big name to get big-time, business-buildi...
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- 2007-11-13 22:16:19 - Publicity for financial planners--eight tips for success
- Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:1. Don't invest in expensive packaging. Skip the fancy, slick-looking press kits and media materials. You can't compete with the big boys on costly gimmickry. And no financ...
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