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- 2007-11-13 22:16:19 - Do you really need pr?
- The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you're going to be?As that manager, it also helps if you accept the fact that you need the kind of external stakeholder behavior change that helps you reach your business, non-profit or association objectives.And it's also h...
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- 2007-11-13 22:16:19 - Cultivating positive media relationships
- Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- mu...
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- 2007-11-13 22:16:19 - Effective public relations: why did bec and lleyton do it at 3:15am?
- If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere ... in leading glossy gossip magazines, on TV and Cartwright has even posed semi-naked for a men's magazine.They are being hailed as Australia's answer to pop star "Posh Spice" Adams and English soccer hero Dav...
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- 2007-11-13 22:16:19 - Anatomy of a pr campaign
- The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product. Just because you've decided that you want to project a certain image doesn't mean that's the image you're projecting. Ex...
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- 2007-11-13 22:16:19 - Media exposure validates and legitimizes your business
- Although repetition is extremely important, there are times when advertising can help bring you a fast response.If you're having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.Media relations should never be viewed as a quick fix; it is a cumulative process. It needs to be an ongoing part of your business ...
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- 2007-11-13 22:16:19 - The role of public relations in branding
- Because PR can be difficult to control, it is often discredited. According to Dick Lyles, president and chief operating officer of The Ken Blanchard Companies, a full-service consulting and performance improvement company, "People tend to migrate to things they can control. Even now, when an executive looks at an advertising message that's exactly what they want to create, with exactly the right p...
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- 2007-11-13 22:16:19 - How to get radio-active pr for your non-profit cause: part three of three
- HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the radio?I've been both a guest and a host, and I've heard the nervousness in the voices of many callers, and seen it in the eyes of some first-time guests.But I also know that it goes away with experience-even though that might be small comfort to newcomers who have ...
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- 2007-11-13 22:16:19 - How to get radio-active pr for your non-profit cause: part two of three
- FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.Spot MessagesSpot messages are short public-service announcements that most stations are required to carry...
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- 2007-11-13 22:16:19 - How to get radio-active pr for your non-profit cause-part one
- "We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for carrying the message."In short, a sophisticated promotional effort, even for the most fledgling charity or...
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- 2007-11-13 22:16:19 - Pr: focus on what matters!
- Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that's fine.Unfortunately, when your PR folks concentrate primarily on tactical fixes like publicity placements, at least be aware ...
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- 2007-11-13 22:16:19 - Celebrities cant have it both ways
- Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as the credibility that comes with prominence in the media. The power of someone's personality also ent...
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- 2007-11-13 22:16:19 - Guerrilla pr- chapter one
- THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media." Our civilization is utterly dominated by the force of media. After our own families, no influence holds greater sway in shaping the text of our being than do the media t...
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- 2007-11-13 22:16:19 - Levines laws for pitching with panache
- Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a newspaper or magazine journalist or a reporter or producer in the electronic media, there are fundamental rules to follow. To some extent, they coincide with universal rules that apply to al...
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- 2007-11-13 22:16:19 - Three communication secrets of the great communicator
- I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior communication skills, then, is a highly enviable quality, and those who manage such a feat serve as role models ...
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- 2007-11-13 22:16:19 - Managers: can we agree on this?
- Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth.In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.First, when you use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to ac...
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- 2007-11-13 22:16:19 - Is the traditional press review still a business tool of the future?
- Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only if you are well-informed about theses topics, you can make sound business decisions.But can the traditional press review ? also called press clipping - with cut-out and pasted articles really retain its relevance in the age of int...
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- 2007-11-13 22:16:19 - Managers: why not pr like this?
- I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the behaviors you need to achieve your objectives.It all comes together when you persuade those important outside audiences to your way of thinking by doing...
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- 2007-11-13 22:16:19 - Managers: why pr is so key
- When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives.As a business, non-profit or association manager, you simply cannot avoid such consequences...
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- 2007-11-13 22:16:19 - Managers: a key to your survival
- Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there.But among such managers are those who fail to do anything about the behaviors of those outside audiences that most affect their business, non-profit or association.On top of that omission, they risk their careers by choosing to pursu...
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- 2007-11-13 22:16:19 - Managers: pr more than tix and plugs?
- You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation.It needs to deliver external stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives.And ...
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- 2007-11-13 22:16:19 - Pr essential to your success
- Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.You need to create external stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives.And you do that by persuading those importan...
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- 2007-11-13 22:16:19 - Managers who tap into prs value
- Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so when they persuade those important outside folks to t...
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- 2007-11-13 22:16:19 - Public relations 8 fix factors
- I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR program that is tasked to move those stakeholders to behaviors that lead to the success of YOUR departme...
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- 2007-11-13 22:16:19 - What many pr users ignore
- Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can affect whether or not those managers achieve their managerial objectives.Unfortunately, many business, non-profit and association public relations budgets are used pretty much to produce newspap...
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- 2007-11-13 22:16:19 - Why pr is a vital force
- Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ this crucial dynamic.Consider this simple blueprint that gets everyone working towards the same external audience behaviors insuring that your public relations effort stays focused: people act on t...
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- 2007-11-13 22:16:19 - Pr campaigns ? how to get to grips with the media
- If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just fallen into the habit too. She now realised that she had to read a lot more widely to understand the amount of opp...
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- 2007-11-13 22:16:19 - Media contact lists and how to build a fantastic one
- I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it's going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information and ideas for me for the last couple of years and it's demise will leave a gap.But it is also just another reminder that publications come an...
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- 2007-11-13 22:16:19 - Pr: whats the point?
- Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.The point is simply stated fo...
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- 2007-11-13 22:16:19 - Your organization: what role pr?
- As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?Actually, maybe your PR effort should concentrate on delivering what you r...
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- 2007-11-13 22:16:19 - The worst pr mistakes
- For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 ? You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.Mistake #2 ? You fail to embrace the kind of PR plan that persuades those important outside audiences to your way of thinking, then moves them to take action...
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