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- 2007-11-13 22:16:19 - How about managing your own pr?
- It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.It's quite another matter, however, when that senior manager, with the best interests of his or her own department or unit in mind, actually overlooks the reality that people act on their own...
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- 2007-11-13 22:16:19 - Publicrelationistas?
- Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on the reality that people act on their own perception of the facts before them, leading to predictable behaviors. And equally sold on the next step too, create, change or reinforce that perception/opinion by reaching, persuading and movi...
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- 2007-11-13 22:16:19 - Are you a pr chowderhead?
- You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.No slap at communications tactics. They come in real handy at the right time, as noted later in this piece.But the real public relations opportunity lies with this reality: People act on their o...
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- 2007-11-13 22:16:19 - Pr: lets talk fundamentals
- How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to. For example, capital donors or specifying sources who look the other way, customers who fail to make repeat purchases, community l...
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- 2007-11-13 22:16:19 - Make your pr budget work harder
- Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives.A good first step is to base the restructure on a reality like this: People act on their own perception of the facts before them, which leads to predictable behaviors about which someth...
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- 2007-11-13 22:16:19 - Managers who leave pr to others
- You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?In your own best interest, get personally involved in your public relations effort and ask the PR team servicing your department, division or subsidiary a few questions....
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- 2007-11-13 22:16:19 - 4th quarter 2003 publicity = 1st quarter 2004 prosperity
- As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.HOLIDAY PUBLICITY OPPORTUN...
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- 2007-11-13 22:16:19 - Get outsiders on your side
- Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial boost in capital donations, or more frequent c...
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- 2007-11-13 22:16:19 - Hey, mr/ms manager!
- Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?I mean, the concern is valid. What your most important external audiences believe about your organization, and then to what behaviors those perceptions lead, has a lot to do with w...
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- 2007-11-13 22:16:19 - If your pr cant do this, bag it!
- As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?Time for a change. One that will base your PR effort on a fundamental premise that makes sense. And one that actually leads to outside audience behaviors like these: new propos...
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- 2007-11-13 22:16:19 - Something new for managers?
- A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.You know, behaviors like more people interested in your services or products, or more capital contributions coming in the door, or more corporate member...
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- 2007-11-13 22:16:19 - Managers and pr genius
- The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire.Their "secret" is probably a PR blueprint something like this one: people act on their own perception of the facts before them, which leads to...
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- 2007-11-13 22:16:19 - Dont expect to bump oprah from a magazine cover
- "I want a pony, a tree house and the fastest bike in the world.""I want the G.I. Joe with the parachute and camouflage Jeep."Those wants from when we were children haven't changed much now that we have traded in our play clothes for suits and ties. When I sit down with clients, I always ask them what they want out of their publicity campaign so I can create a real...
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- 2007-11-13 22:16:19 - Making press releases work - creating news where none existed
- Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and wh...
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- 2007-11-13 22:16:19 - Managers: are you pr-fit?
- Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job?Or, have you pretty much ignored the reality that target audience behaviors can help or hinder you in achieving your department, division or subsidiary's operating objectives?Truth is, your unit's public relations effort can never be trul...
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- 2007-11-13 22:16:19 - Not getting the pr results you want?
- The reason might be this simple: as a business, non-profit or association manager, you're too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary.If this sounds familiar, the blueprint I refer to provides the tools required to persuade those key external sta...
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- 2007-11-13 22:16:19 - The best pr has to offer managers
- How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2), helps move them to take actions that lead to your success as a department, division...
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- 2007-11-13 22:16:19 - How managers hit pr paydirt
- As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.Proof of the pudding will be outside stakeholder behaviors like increasing repeat purchases, more inquiries about strategic alliances, n...
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- 2007-11-13 22:16:19 - When managers play the pr card
- The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives.Playing that public relations card means they've decided to pursue their objectives by reaching, persuading and moving those outside audiences whose behaviors most affect their organizations, to actions those managers desire.Here's a blu...
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- 2007-11-13 22:16:19 - Mission-critical public relations?
- As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your success.Here is such a mission-critical tool. One that lets y...
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- 2007-11-13 22:16:19 - Managerial survival key
- For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.Which strongly suggests that, if you haven't already done so, you may wish to employ a set of tools that will help you persuade your most important outside audiences to your way of thinking, then move them ...
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- 2007-11-13 22:16:19 - Pr going according to plan?
- Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.But even a yes response to the headline above leaves the really big question unanswered ? does your current public relations plan help persuade your most important outside audiences to your way of thinking, then move them to ...
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- 2007-11-13 22:16:19 - Managers need basic pr
- True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be.Unfortunately, a primary emphasis on communications tactics does not take the place of a well thought-out public relations pla...
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- 2007-11-13 22:16:19 - Know what matters most about pr?
- When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.And again when those outside stakeholder behaviors deliver results like more people returning to buy again, new prospects sniffing around, individual capital gift...
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- 2007-11-13 22:16:19 - A managers pr paradigm
- If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the...
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- 2007-11-13 22:16:19 - Managers, got a grip on your pr?
- What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary.To reach that objective, and ...
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- 2007-11-13 22:16:19 - Managers, have you been shortchanged?
- You have been if you're a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take actions that lead to the success of your department, division or subsidiary...
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- 2007-11-13 22:16:19 - How to get some of paris hilton?s tv time
- When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah's Book club, The Today Show's Book Clubs and all the other shows that feature a writer a...
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- 2007-11-13 22:16:19 - Pr: time for a new playbook?
- When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 PR punch?First, focus sharply on those external audiences who play a major role in just how successful a business, non-profit or association manager you will be.And second, use the...
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- 2007-11-13 22:16:19 - Why do you want pr?
- To get someone's name in the newspaper or a product mention on a radio talk show?If that's all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important reality: people act on their own perception of the facts, leading to predictable behaviors about which something can be done on your behalf.And you may b...
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