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- 2007-11-13 22:16:19 - What is best practice public relations?
- Why, public relations that stays true to its fundamental premise, of course.In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the pu...
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- 2007-11-13 22:16:19 - Recessions dont last forever!
- It could, but what if it doesn't?Will you be prepared?Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business?Because, once the economy emerges from recession, if they don't, you'll have one arm tied behind your back.Don't let that happen. Instead, decide now which groups of people outside your organization ...
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- 2007-11-13 22:16:19 - Pr buyers beware!
- It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.Especially sad when tactics are placed in motion before you really know how your key target audience views your organization, and exactly at whom those tactics should be directed. Things can really...
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- 2007-11-13 22:16:19 - Ignore pr at your peril!
- If you do, it means:you don't value tracking the perceptions of important outside audiences whose behaviors could sink your ship:you don't care about setting a public relations goal designed to correct misconceptions, inaccuracies or rumors that can hurt you;you care even less about strategies to get you from here to that PR goal you already don't care about...
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- 2007-11-13 22:16:19 - How to take advantage of public relations
- Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.When members of those "publics" of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on your face.Good things happen like converting sales prospects into customers, c...
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- 2007-11-13 22:16:19 - So whats wrong with strategic?
- Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.Even the dictionary calls a strategy "of great importance to a planned effort."For example, look at public relations where just about everything is based on getting from here to there...
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- 2007-11-13 22:16:19 - Pr: how sweet it is!
- The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!For those of us in public relations, how sweet it is when members of an important target audience appear to understand why the rumor was wrong and what they believed about the organization is simply not true.While that happy re...
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- 2007-11-13 22:16:19 - Trade show tactics revealed
- Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring out the latest prototype of the company's new and "hot" product to a large audience. Top management may plan to use the trade show to increase...
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- 2007-11-13 22:16:19 - Pr is just smart business
- The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice ? properly applied ? does just that.How? The driving force is public relations' fundamental premise which promises to harness your most important external audiences in a way that actually helps reach those very same business objectives.Just look at that premise: "Peopl...
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- 2007-11-13 22:16:19 - Pr failure defined
- I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to d...
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- 2007-11-13 22:16:19 - A well-oiled strategy machine
- Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.All of which makes it much more likely that you will achieve your operating o...
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- 2007-11-13 22:16:19 - Time to spruce up your public relations?
- Better check out the public relations fundamental premise, then take action in your own best interest.The premise reads this way: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action those people whose be...
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- 2007-11-13 22:16:19 - Why public relations doesnt just happen
- Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door. In some cases, that actually does happen, but it's not the norm.Public relations is very differe...
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- 2007-11-13 22:16:19 - Public relations productivity
- Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And second, for how well its practitioners create, change or reinf...
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- 2007-11-13 22:16:19 - Preparing for your media interview
- Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked back. When you are contacted for any kind of media interview ask the fol...
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- 2007-11-13 22:16:19 - Pr: behavior modification specialist
- While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.This should be enough reason for recession-weary managers to take a closer look at public relations, America's...
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- 2007-11-13 22:16:19 - A simple formula for success
- Leaders in the business world need public relations big time, and they show it every day.How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.Could there be an angle here for your business?What I mean is,...
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- 2007-11-13 22:16:19 - Its just common sense!
- When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those behaviors really do impact their organizations.Even when they do realize it, they often fail to associate the damage with the one remedy likely to ...
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- 2007-11-13 22:16:19 - How would you ever know?
- Your important outside audiences behave in ways that stop you from reaching your objectives.Because you haven't paid much attention to their care and feeding, is it likely you'll know they are placing a hammer lock on your business in time to limit the damage?With some luck, you might save the day, but why let matters fester until you have a bad situation like this on your hands?...
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- 2007-11-13 22:16:19 - Can small pr firms deliver huge results?
- They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs.But, chances are the top producers among small PR firms have built their businesses on a premise like this one:People act on their own perception...
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- 2007-11-13 22:16:19 - Pr: ouch! tells the tale
- Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?Chances are your PR effort is focused primarily on communi- cations tactics and not on the process needed to really move those key audience perceptions, and thus behaviors in your direction....
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- 2007-11-13 22:16:19 - Where is the best pr value?
- Wherever the fundamental premise of public relations is practiced.Look at what it suggests. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action those people whose behaviors affect the organi- zation, the publi...
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- 2007-11-13 22:16:19 - Public relations: why it works
- The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.PR strives to effectively manage the perceptions and behaviors of your outside audiences w...
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- 2007-11-13 22:16:19 - I cant afford a pr/publicity campaign -- can i?
- It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own."Over the past several months, I have been conducting an informal survey among entrepreneurs and business owners who have contacted me...
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- 2007-11-13 22:16:19 - Why pr packs a punch
- Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.I refer to perceptions of your organization, and resulting behaviors such as:customers making repeat purchases;prospects starting to do business with you;employees really valuing their jobs;suppliers doing all poss...
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- 2007-11-13 22:16:19 - Get pr off the bench
- Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.But that's exactly what's happening at organizations that allow their public relations people to play games with tactics like newsletters, press releases and brochures instead of aggressively pursuing the major benefits PR can provide.If this describes your p...
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- 2007-11-13 22:16:19 - Public relations mixup?
- When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.Often, however, that primary focus is limited to a communi- cations tactics debate about the relative merits of brochures versus press releases versus newsletters instead of...
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- 2007-11-13 22:16:19 - Dont put up with junk pr
- In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.Hopefully, if your public relations mission is yet to be accomplished, you agree that its primary thrust MUST be to take advantage of the fact that people act on their own perception of the facts before them leading to predictable behaviors. Then create, change or reinforce that ...
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- 2007-11-13 22:16:19 - Dont need no stinking pr?
- Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers making repeat purchases; unions bargaining more frequently in good faith; prospects becoming custom...
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- 2007-11-13 22:16:19 - Are you pr-challenged?
- You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we crea...
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