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- 2007-11-13 22:16:19 - What i do
- I believe this about public relations.People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. So, when we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.That funda...
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- 2007-11-13 22:16:19 - A blueprint for managing your pr
- OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective. In each case, you'll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.Here's how you can ...
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- 2007-11-13 22:16:19 - Whats important about pr?
- Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations; new m...
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- 2007-11-13 22:16:19 - A winning game plan
- You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.Here's why. People act on their perception of the facts about you; those perceptions lead to certain, predictable behaviors; and, best of all, something can be done about both that wil...
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- 2007-11-13 22:16:19 - Lets blow the lid off public relations
- And show it for what it is - a humdinger of a strategy machine using cutting-edge communications tactics that lead directly to program success. And all because perceptions were altered, behaviors modified and the employer/client satisfied with the end result.When everybody benefits like that, blowing the lid off public relations is not only justified, it's necessary!Do you take the c...
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- 2007-11-13 22:16:19 - Add some firepower to your pr
- Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases; rebounds in s...
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- 2007-11-13 22:16:19 - Pr: am i getting a good deal?
- You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need.Especially when you recognize that people really DO act upon their perceptions of the facts they hear about your operations, and about you as a manager. Meaning you have little choice but to deal promptly and effectively with those percepti...
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- 2007-11-13 22:16:19 - Generating publicity for your business: knowing your media market is critical
- When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have be...
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- 2007-11-13 22:16:19 - Why good pr warrants your attention
- Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.It all happens when you do something positive about the behaviors of those important external audiences of yours that most affect your operation. In particular when you per...
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- 2007-11-13 22:16:19 - Its the little details that can make or break a news story
- Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the les...
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- 2007-11-13 22:16:19 - What you dont know about pr can hurt you
- And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money's worth.Instead, pursue public relations that does nothing less than alter individual perception and lead to changed behaviors among those key outside audiences of yours.In other words, the best appr...
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- 2007-11-13 22:16:19 - Are there secrets to gaining media coverage?
- Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." However with a little practice and skill, a small-business owner can significantly increase the chances of garn...
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- 2007-11-13 22:16:19 - How pr makes a managers life easier
- Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people.But things could be much more pleasant for those managers if their PR teams were to deliver the kind of behavior change among their key outside audiences that l...
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- 2007-11-13 22:16:19 - Why not juice-up your pr?
- Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager?I speak of public relations that alters individual perception and leads to changed behaviors among those key outside audiences of yours.Public relations that does something positive about the beh...
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- 2007-11-13 22:16:19 - Life after press release distribution?
- A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for the first time: "Now that I've distributed my press r...
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- 2007-11-13 22:16:19 - Do you have an exclusive market segment?
- You do if you're a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.In your own best interests, here's what you'd better be doing about them.Accept the fact that the right PR actually CAN alter individual perception that leads to the kinds of changed behaviors that can help you suc...
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- 2007-11-13 22:16:19 - Pr: your 500 pound gorilla
- What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?And that uses the fundamental premise of public relations to deliver the kind of external stakeholder behavior change that leads directly to achieving y...
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- 2007-11-13 22:16:19 - Imagine pr like this helping you
- As the kids say, how cool is this?You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very external stakeholder behaviors that will help achieve your managerial objectives. Best p...
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- 2007-11-13 22:16:19 - How to tap in to the holiday publicity bonanza
- If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information:1. Phone interviews with local store owners- and -...
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- 2007-11-13 22:16:19 - Make front page news by not inviting the media
- Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment. And we were pleased as punch!Not a single newspaper knew about the event. And we received front page coverage in every one!You can make front page news by keeping the media away. But how did we do it? Here is the media relations plan we used:...
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- 2007-11-13 22:16:19 - The truth about public relations
- The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.You'll get both using this strategic approach to public relations which means your chances of achieving your organizational objectives are enhanced.I...
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- 2007-11-13 22:16:19 - Sound like your situation?
- What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing.Big pain on the way!Unattended, key public perceptions can morph into painful behaviors that hurt the organization.Just plain shouldn't happen....
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- 2007-11-13 22:16:19 - Managers: get real, please!
- Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit or association.And also when it could be delivering ex...
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- 2007-11-13 22:16:19 - Credibility lost or gained, are you prepared?
- If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions? Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have quality coverage?Quite often, what you don't know can hurt you.Most people have no idea on h...
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- 2007-11-13 22:16:19 - Do-it-yourself public relations
- "Advertising is what you pay for. Publicity is what you pray for."What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to get the most bang for your buck.Stret...
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- 2007-11-13 22:16:19 - Underestimating the power of in-house pr
- Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.Ultimately, I do believe the time comes when a company needs professional guidance from a PR agency -- be it a large or s...
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- 2007-11-13 22:16:19 - The increasing power of publicity - and how it can benefit your business
- The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficien...
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- 2007-11-13 22:16:19 - Prep for a successful trade show
- Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.As small business ow...
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- 2007-11-13 22:16:19 - Anxious about your public relations?
- Shooting from the hip always creates anxiety.Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they'll get the results they want.Why waste resources this way when a little more effort can bring public relations success?I mean, firing off commun...
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- 2007-11-13 22:16:19 - Generating publicity: will the media be interested in my product/business?
- When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products...
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