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- 2007-11-13 22:16:19 - Can your pr game plan be salvaged?
- If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that works. Simply accept this reality: People act on their own perception of th...
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- 2007-11-13 22:16:19 - Can newbies avoid the pitfalls?
- Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:1. You confuse the basic function of public relations with sub-parts that make up the whole like publicity, crisis management or employee communications.2. You feel unsure in approaching p...
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- 2007-11-13 22:16:19 - Are you sure you know what youre doing?
- Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases.And speaking of non-believers, what's the real reason some shy away from public relations? I belie...
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- 2007-11-13 22:16:19 - Are you dissing public relations
- If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top external audiences.If you agree, what are you doing to insure their support? At the least, you need to prioritize those key target audiences and work them hard from the top down because few of us...
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- 2007-11-13 22:16:19 - All youve got to lose is everything
- Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else.Is that what you want? Of course not. So let's do something about it.While I recognize that...
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- 2007-11-13 22:16:19 - A winning public relations game plan
- You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.Here's why. People act on their perception of the facts about you; those perceptions lead to certain, predictable behaviors; and, best of all, something can be done about both that wil...
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- 2007-11-13 22:16:19 - A new idea for venture capitalists
- Obviously, it hurts when a promising business project you backed financially goes down the tube.But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a money-losing shutdown.Is it not possible, Mr. or Ms. Venture Capitalist, that ...
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- 2007-11-13 22:16:19 - A company that doesnt need public relations?
- Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow! I need to know more about a company that can ignore what its key external publics perceive about the company AND how they behave. I need to know how such a company can disregard serious negative behaviors by people who make u...
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- 2007-11-13 22:16:19 - Tough times, tough tactics
- When times are tough, it's no time to ignore those external audiences whose behaviors matter so much to your organization.In your own best interest, are you seeing to their care and feeding? I mean, if a certain group of outsiders behaves in ways that really help or hinder your operations, they do rate your attention, right?Of course they do! That's why we call them key target audien...
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- 2007-11-13 22:16:19 - In pr, you pay when you stray
- Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed.Those "beasts of burden" who will carry your message to you target audiences will come in handy at the right time.For you, the main public relations consideration must be at...
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- 2007-11-13 22:16:19 - Between now and economic recovery
- There's still time to review your public relations program like Navy flight crews go over a fighter jet.Reason is, you need to fine-tune your public relations activity looking forward to a snap-back in the economy, when you'll need all guns blazing.First thing to check?Do you know for certain what your most important external audiences think about you and your organization? Yo...
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- 2007-11-13 22:16:19 - Doubt prs clout? dont!
- Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.Nor are you likely to see prospects who know little or nothing about you.Ditto for people who may be miffed about some...
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- 2007-11-13 22:16:19 - Tactics vs. endgame - endgame wins
- It took me a while to see just HOW crucial the behaviors of an organization's key audiences really are to its success, be it big or small, non-profit, business, association or even a public sector enterprise.Sounds elemental, doesn't it? But the truth is, few organizations can succeed today if those target audience behaviors don't fit the organization's objectives.Fortunately for tho...
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- 2007-11-13 22:16:19 - Sure-fire recipe for a successful public relations career
- Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations is all about. Their response to crises, or to requ...
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- 2007-11-13 22:16:19 - Ready for a business recovery?
- Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.That's why public relations had better play a central role in your business planning. Particularly since any recovery that takes place will be the result of industrial, co...
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- 2007-11-13 22:16:19 - R.o.i. -- o.k., heres the deal!
- You can SO measure return-on-investment for a public relations program!Try this.Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done.When public relations creates, changes or reinforces those perceptions by reaching, persuading and moving-to-desired-action those people whose behavi...
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- 2007-11-13 22:16:19 - Public relations: the fundamental premise
- It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:* talking to the media on behalf of a client.* selling a product, service or idea.* reputation management....
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- 2007-11-13 22:16:19 - Is pr all about image? no!!
- That's like asking if advertising is all about type faces and photography. The answer to both questions is a teeth-clenched "of course not!"What public relations IS all about, rather than hollow images, is the very real business of dealing effectively with target audience perceptions and behaviors that have a major effect on an organization.For example, members who believe you're not...
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- 2007-11-13 22:16:19 - Public relations: converting the non-believers
- What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives.It's lost opportunity of the worst kind. And a shame, because the reason we do public relations in the first place is to change the be...
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- 2007-11-13 22:16:19 - A natural phenomenon? really?
- Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Then goes on to create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization?I call it public relations, and one heck of a natural phenomenon!In...
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- 2007-11-13 22:16:19 - Public relations going o.k?
- Yes?Good!Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.Here's why I say that. People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors that leads to achieving your organization's objec...
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- 2007-11-13 22:16:19 - Pressure from the top?
- Yes, and that pressure often comes from a CEO who knows what a public relations investment SHOULD produce.And do public relations folks fear such pressure? Not those who've got the answers!For example, "we're spending your public relations investment in the most effective way - insuring that our most important external audiences perceive us accurately, understand what we do, and end ...
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- 2007-11-13 22:16:19 - Much ado about a lot!
- I say public relations can be a matter of survival for your organization.So, to me, making your business a success is a lot over which to raise much ado!Especially when the very people who hold your future in their hands - your key, target audiences - may harbor negative perceptions likely to hurt you by turning into negative behaviors.Needn't happen.In the first place,...
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- 2007-11-13 22:16:19 - Mind your own business!
- And the best way to mind your own business is to insure that those audiences whose behaviors have the greatest effect on your enterprise keep thinking about you in the most positive way. Reason is, bad behaviors often follow bad perceptions, so what your external audiences think about you can mean success or failure.It's not hard to do, but it's something you must attend to on a regular bas...
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- 2007-11-13 22:16:19 - Can your pr do this?
- Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?Can your PR deliver external stakeholder behavior change -- the kind that leads directly to achieving your managerial objectives?Can your PR persuade those important outside folks to your way of thinking, then move them to take actions that help y...
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- 2007-11-13 22:16:19 - How to write a killer press release
- One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can't seem to make it work for them....
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- 2007-11-13 22:16:19 - Public relations: power tool for the 21st century
- I address this article to businesses, associations, non-profits and public entity managers seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.We can save a lot of time - you and I - if we can agree on one point: I believe that deep down - and I mean DEEP down - most chief executives understand t...
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- 2007-11-13 22:16:19 - Does the pr blueprint work?
- Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished...
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- 2007-11-13 22:16:19 - When tactics are not enough
- Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the behaviors of those outside audiences that impact you the most.Without that planning, those changes in target audience ...
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- 2007-11-13 22:16:19 - What people believe can bring you success
- Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business.Or, if I now believe you actually care about me as an employee, I may stay with the company.And if I become convinced that you provide quality service at a fair price, I'll probably do business with you.All of which means that wha...
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