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- 2007-11-13 22:16:19 - How to share your success story without sounding like you are bragging
- A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases....
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- 2007-11-13 22:16:19 - Pr tips for business
- Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service.There's plenty of res...
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- 2007-11-13 22:16:19 - Public relations strategies: focus pr campaigns with media coverage analysis
- Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage. Taking the time to document and analyze press announcements, bylines, sourcing, thought-lead...
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- 2007-11-13 22:16:19 - Public relations strategies: announcing news on a press tour
- Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a new, easily demonstrated product, for example.If the writer can interact wi...
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- 2007-11-13 22:16:19 - Pr works! 15 ways to make your press release stand out from the crowd
- Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers.There are no figures that show how many new...
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- 2007-11-13 22:16:19 - Cutting down your trade show budget
- Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they're hot contenders for elimination.This is a very myopic...
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- 2007-11-13 22:16:19 - 3 reasons to tap into the power of publicity
- Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into the power of publicity.1. Effective ? Publicity has been prov...
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- 2007-11-13 22:16:19 - Pr: the wildcard marketing strategy
- What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.When thinking of public relations, many things may come to mind, like: Sweaty palms as you pick ...
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- 2007-11-13 22:16:19 - How to make time for public relations
- "Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein."H. Jackson Brown Jr.Okay, Let me be frank.Marketing is the life blood of any business. For some reason, business people make such a big deal about investing the...
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- 2007-11-13 22:16:19 - When should you outsource your pr efforts?
- 1) Do you NEED solid, consistant media exposure...week after week, or are you satisfied with "occasional" exposure? Now, this question alone is important... but not enough. The main component of this question is the IMPORTANCE of PR.2) Do you have the internal staff and expertise to commit the internal resources to your PR efforts?If you have the internal staff, and they understand G...
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- 2007-11-13 22:16:19 - Whats stopping you from getting publicity?
- When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.CNN and USA Today are NOT going to automatically contact you. Instea...
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- 2007-11-13 22:16:19 - 3 essential elements for turning your pr pitch into publicity exposure
- 1) Establish Rapport, then get the editor/producer excited.There's not a shortage of stories, but there is a shortage GREAT stories. If you are exciting, unique, or provocative that may be exactly what you need to get the attention of the editor/producer.2) Think Audience.Once you get the attention of the editor/producer, she will be inclined to publish/broadcast stories and s...
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- 2007-11-13 22:16:19 - Publicity performance not enough?
- Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?As a business, non-profit or association manager, do questions like that linger in your mind?Because if they do, you may be coming down with a real case of "I want my PR money's worth!"If that's how ...
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- 2007-11-13 22:16:19 - The working case study
- Next to white papers, case studies are the most popular tool in the technical marketer's toolkitThe ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as challenging to write as white papers, but you should structure them for maximum impact...
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- 2007-11-13 22:16:19 - How to write a press release
- A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.This document contains only a brief overview of the basic structure of a release...
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- 2007-11-13 22:16:19 - Achieve media attention for your business
- Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting...
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- 2007-11-13 22:16:19 - Public relations
- The wind of changes...The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year old. The field of Public Relations is rapidly transforming as well.PR can bring a human touch to business and, if it is used correctly and effectively, can be that powerful ...
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- 2007-11-13 22:16:19 - How to get pr
- There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a...
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- 2007-11-13 22:16:19 - Which pr? judge for yourself
- You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change leading directly to achieving your managerial objectives.Like deciding t...
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- 2007-11-13 22:16:19 - Just what kind of pr matters to you?
- Parties, videos, booklets and column plugs?Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events, brochures, press releases and TV talk show mentions?...
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- 2007-11-13 22:16:19 - The press pack is chasing you - give them room
- There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.It's true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview (and get nowhere), an army of journalists are proactively hunting for facts, figures and intervi...
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- 2007-11-13 22:16:19 - Are you newsworthy?
- Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news releases may be sent. But the media is interested in things that are different from the norm. So, g...
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- 2007-11-13 22:16:19 - Talk radio success
- You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.Our system may not be right for ...
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- 2007-11-13 22:16:19 - Sending samples with your press release-- should you or shouldnt you? heres a guide?
- When you should send samples with your press release:1) When the item is very low cost: If the press release you're sending is about a product that is under $10.00, you may want to consider sending a sample of the product to the editors. Since the item is low cost, it makes sense to send a sample. Sending a sample can help improve your chances for getting some free publicity for your compan...
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- 2007-11-13 22:16:19 - Take the high ground with quality pr
- Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among their really important outside audiences.In so doing, PR helps persuade those key external audiences to the manag...
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- 2007-11-13 22:16:19 - Media training: why nobodys listening to you
- SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.But they rarely practice how they're going to deliver their messages. It's often a fatal mistake.Here's a shocking truth: how you say something during a b...
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- 2007-11-13 22:16:19 - Media relations: when numbers lie
- NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it."Well," you say, "The latest Nielsen ratings showed that 211,000 people watch the 11 o'clock news on Channel 7 each night.""Terrific," your boss says. "Nice work."But do those numbers really mean anything? Raw r...
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- 2007-11-13 22:16:19 - Pr and the small matter of results
- As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions?Especially when you'd rather have a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving ...
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- 2007-11-13 22:16:19 - Dont waste money on public relations
- Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.This is key to your success because, like it or not, people take action based on the facts they see before them. And that can create behaviors that impact your business...
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- 2007-11-13 22:16:19 - Dont get eaten alive!
- If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which leads to predictable behavior, good or bad, about which something can be done.The way to addre...
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