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- 2007-11-13 22:16:19 - Public relations & your small business
- The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company. While public relations is the key to maintaining a company's image and r...
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- 2007-11-13 22:16:19 - Cd rom business cards
- Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%.Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.This type of viral marketing can be very effective and create residual traffic ...
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- 2007-11-13 22:16:19 - Business - how to build it using the media
- Have you ever noticed that when someone is interviewed on radio, television or in the newspapers about a particular subject, it tends to be the same people? You may even be saying - "Why don't they ever ask me?"Well the reason is - they don't know about you. If they did know that you were an expert on a particular subject, then there's a good chance you'll be asked from time to time. There ...
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- 2007-11-13 22:16:19 - What not to wear when doing a tv interview
- ? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will normally be fine as a filmed interview will generally concentrate on your top half, but do go for a colour on top if...
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- 2007-11-13 22:16:19 - Leveraging your reputation - making pr work for you
- We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?Public relations skills and techniques are a powerful part of any growing business, but many small organizations believe that the cost of getting into th...
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- 2007-11-13 22:16:19 - Can media coverage build an online business? you bet it can!
- As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"Here are ten reasons why media coverage can help your online business grow:Every one of us, even if we spend four to eight hours a day in ...
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- 2007-11-13 22:16:19 - Best approach for free advertisement
- Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free publicity.The million-dollar question now is, what's the b...
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- 2007-11-13 22:16:19 - Time your news release for maximum publicity
- "Cindy, where's that story? I need it yesterday!""Coming right up, boss. I'll have it to you soon," Cindy shouted back."Yesterday isn't soon enough!"Cindy clicked on her screen. "You have mail." She looked at the messages. "Three news releases," she murmured. "I don't have time for this now." [delete] [delete] [delete]Stop! Was that your news release Cindy just deleted?...
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- 2007-11-13 22:16:19 - Press release, an alternative for paid advertisement. step 1
- What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.Then imagine having your products/service written on newspapers, trade publications, aired on...
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- 2007-11-13 22:16:19 - Radio interviews - how to get them!
- Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved.The media is hungry fo...
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- 2007-11-13 22:16:19 - Dealing with reporters in your small business
- It behooves you to know and remember the names of reporters. Reporters know everybody. They talk to and interview people constantly. Because of their job, they usually size people up in a matter of minutes, sometimes without even meeting them face-to-face. If first impressions ever count, this is one first impression you don't want to mess up. Be sincere, polite and try not to use slang.A g...
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- 2007-11-13 22:16:19 - Driving near school buses in company vehicles
- School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is against the law to pass a school bus with flashing red lights and/or an extended stop arm.Do not upset school bus drivers. Many are not paid very well and certainly don't deserve the aggravation. The...
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- 2007-11-13 22:16:19 - The ten ps of pr
- Everyone is talking about the Ps of successful marketing, so I thought it was time that PR had it's own Ps - essentials that will help you maximise your PR activities and results.1. Pin-pointThe first thing you have to do in a campaign is to pin-point your market. There's no point pulling out all the stops to get into the Financial Times when your customers are actually more likely t...
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- 2007-11-13 22:16:19 - Post your press release online ? for free!!
- Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release ? sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one. Perhaps the most important aspect of a press release is the distribution. The purpose of a press release is ...
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- 2007-11-13 22:16:19 - Dont do this to your news release!
- Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. However, many people over look the 17 Deadly Sins that you should never do or have in a news release. These can cause your news release to end up in the shredder!I will discuss five of...
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- 2007-11-13 22:16:19 - 10 ways to get the media to love you
- So you've put yourself "out there" with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here's how to get the media to love you:1. When the media calls, stop what you are doing and give them your full attention. That's right. Maybe you're having lunch. Or in a meeting...
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- 2007-11-13 22:16:19 - Easy to be foolish about pr
- In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.You foolishly fail to create external stakeholder behavior change leading directly to achieving your managerial objectives.T...
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- 2007-11-13 22:16:19 - Five great news stories you?re sitting on right now
- Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news.The problem is it's often dull news which is ignored by all except the industry press and quite rightly so in most cases. If you land a contract, you issue a press release. If you take on a new senio...
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- 2007-11-13 22:16:19 - Mastering the media
- What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.Business and professional people may be called upon to represent their companies. The ability to present yourself well to the media can make or break your professional reputation and your company's image.Will you be ready for your ...
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- 2007-11-13 22:16:19 - Media training 201: the reporters have done their homework. have you done yours?
- Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y." Chances are, the reporter came armed with questions and if he really did his hom...
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- 2007-11-13 22:16:19 - Media training 101: when 60 minutes knocks on your door
- You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a firing squad than a crew from the 5:00 news. Although most reporters have professional integrity, some can...
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- 2007-11-13 22:16:19 - Media training: how to tell a more interesting story
- PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken with a local resident named Anna Brooks, a widowed grandmother, who would benefit from ...
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- 2007-11-13 22:16:19 - Your online newsroom: how to give reporters a tip
- It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.Instead of calling a company for more information and waiting days for their press pack to arrive, reporters can now get the information they need in minutes with a few clicks of a mouse.T...
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- 2007-11-13 22:16:19 - How public relations changes minds
- Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing something positive about the behaviors of those...
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- 2007-11-13 22:16:19 - Business community relations 101 - getting the most out of your chamber of commerce membership
- Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings when possible and introduce your clients to each other.Most towns and all cities have chambers of ...
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- 2007-11-13 22:16:19 - How to make publicity work for your business: six p.r. strategies to use right now
- Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible ? making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off advertising. Public relations is just that ? relating to the public. Every outward communication should be...
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- 2007-11-13 22:16:19 - The feeding tube for your business
- There are a lot of things that make a business full of clients and running smoothly.We all know you need a constant stream of clients. It doesn't matter if they are new or old returning clients, they must be constantly coming in for a purchase.Marketing is how you generate interest in what you are doing.Publicity also generates interest and can even spark desire for your produ...
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- 2007-11-13 22:16:19 - Put yourself in the reporters shoes
- Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone numbers of experts who can tell you about it, ways to prevent the virus from spreading, how to eradicate the virus a...
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- 2007-11-13 22:16:19 - Killer press kits - press kits that demand attention
- So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic. A press kit is not some magical entity that only those published by the big houses can have. You can create an affordable and great looking p...
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- 2007-11-13 22:16:19 - How to get free publicity whenever you want !
- What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.Regardless of the business you're in, you always want publicity for your products and services. After all it is "free advertising" essential to the growth of your business.However f...
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