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- 2007-11-13 22:16:19 - Youve done pr the hard way long enough
- As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.You have better things to do.Like demanding the real results you're entitled to, and for which you've paid good money! Results, that is, that will come about when you do something positive about the behaviors of those important external audiences of...
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- 2007-11-13 22:16:19 - Why pr can be effective medicine
- When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them to take actions...
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- 2007-11-13 22:16:19 - Tv reporter shares the secrets to getting covered on the news
- Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom.So, here are five ...
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- 2007-11-13 22:16:19 - Auto detailing public relations; united way withholding
- As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United Way depends on employees of large companies to donate 1% or 1.5% of their income through payroll withholding.Many employee...
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- 2007-11-13 22:16:19 - Franchise work vehicles should have a flag on them
- If you own a franchise and have company vehicles, be sure you have a flag on it. First let's discuss the American flag. Franchising is the epitome of the free enterprise system. It's what makes America great. The entire United States government is a franchise system. The federal government grants powers to states to govern exclusive territories. They have the power to tax. They give royalties to t...
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- 2007-11-13 22:16:19 - Press release preparation
- Small Business Owners should send press releases out at least once a month to local newspapers, cable TV, local magazines and radio stations. You will be surprised how often they get published or air time. After doing this a while you can figure out what types of news get the best results. Some typical and simple press releases can be new employee hirees, new accounts with large local corporations...
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- 2007-11-13 22:16:19 - Competition in the news creates spin
- In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the Wall Street Journal, Business Week, Christian Science Monitor, etc completely spin articles. How would I know this? Well I...
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- 2007-11-13 22:16:19 - The medias muscle: make it work for you
- The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.No promotional tool is more underused than product news coverage. I know because my company, Media Relations, Inc. has been arranging product news stories for 1...
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- 2007-11-13 22:16:19 - Pr power: how to write a killer press release
- I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. As a press officer, I was the one writing the press releases and tryin...
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- 2007-11-13 22:16:19 - What? you havent got a capability statement?
- What's a Capability Statement?As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes.Capability statements are usually produced as brochures or booklets and are now increasingly appearing in online formats eg, HTML, PDF and self-executable ebooks....
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- 2007-11-13 22:16:19 - Community based marketing strategies
- As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on our route. If you volunteer to deliver flyers to all your customers for an upcoming club event, you can develo...
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- 2007-11-13 22:16:19 - Knowing the community
- You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should know all of the Volunteer Support / Service Clubs in your town. You will find sample letters in yo...
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- 2007-11-13 22:16:19 - Media relations: what to do when youre misquoted
- When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they talk to who would fill them in on the latest rumblings at ABC?That's when my phone rang. A repo...
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- 2007-11-13 22:16:19 - Company dress codes for small business; shorts and pants
- Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything. What is you dress code in your small business? I...
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- 2007-11-13 22:16:19 - Does your small business have a grooming policy?
- They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg" there are a few things you need to think about in your small business. You need a grooming policy; one, which allows for individuali...
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- 2007-11-13 22:16:19 - 24 killer press release secrets
- 1. Your press release should sound like news, not an ad.2. You should only send your press release to the media related to the topic of your press release.3. Keep your press release one page in length.4. Your header, contact information and release date should be at the top of your press release.5. Use short sentences and double space your lines.6. Your header an...
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- 2007-11-13 22:16:19 - Getting to know your local city council members
- The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are and your business and thank them for some endeavor they feel strongly about in the city. If they are too busy to talk with, then make friends with everyone...
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- 2007-11-13 22:16:19 - Vip database; does your company have one?
- The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P.R. directors and presidents of large companies, etc. And anyone...
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- 2007-11-13 22:16:19 - Why not pr that gets real results?
- And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups.But rather, results that come from a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives.In other words, results that come from doing something positive about those important outsid...
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- 2007-11-13 22:16:19 - Turn your business? new year resolutions in pr revolutions
- As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions."Most new businesses fail within three years ? and it's often due to the fact that man...
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- 2007-11-13 22:16:19 - Media training: when reporters bully you
- UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let's call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry.Susan was interviewed a few months ago by Dateline NBC Correspondent Lea Thompson about a topic that could make her organization look bad. She knew sh...
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- 2007-11-13 22:16:19 - The ratings are coming
- Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.But now the landscape is changing, making word of mouth more important than ever - only now, that word of mouth is being communicated on the Internet.People - your customers - are turning to the Inter...
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- 2007-11-13 22:16:19 - Prs big bang theory
- Lots of theories out there about public relations.Everything from "publicity's the thing!," "the care and feeding of reputations and "sales support is primary" to "gain and hold public acceptance," and "issue management's the thing." among many, many others.But for business, non-profit and association managers, the big, bang theory of publ...
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- 2007-11-13 22:16:19 - The right hook
- Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people often tell prospects that the print and broadcast media will intervi...
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- 2007-11-13 22:16:19 - Making great announcements
- When do you use the newspaper for publishing announcements for promotions or new partnerships?Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location or any other item that you would like the world to know. Announcements are a way ...
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- 2007-11-13 22:16:19 - Press releases
- How do press releases or interest stories have an effect on meeting new potential clients?Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others. The press needs to have stories about what is happening in your product or service area. They are not looking for the common place act...
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- 2007-11-13 22:16:19 - How to form a relationship with a newspaper
- How do you make a good relationship with a newspaper so that you can get new contacts?Newspaper relationships are probably the most difficult relationships to form. Often a newspaper will have different departments that look after advertising, human interest stories, editorials and daily news. If you know one person in a department, it does not necessarily get you credibility into another d...
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- 2007-11-13 22:16:19 - How to write a press release: the 10 commandments of a great lead paragraph
- How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill. This article contains press release sample writing, including that all important first paragraph."If it bleeds it leads" is a famous saying amongst news editors on why certain stories are on page one or first up in a TV or radio news bullet...
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- 2007-11-13 22:16:19 - She who has the gold...
- ?makes the rules, of course.But when the gold takes the form of top-notch public relations, she AND he get to make rules like these:Our PR concentrates on delivering what we really need.Our PR does something positive about the behaviors of those outside audiences that MOST affect our organization.Our PR persuades those key outside people to our way of thinking, then mov...
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- 2007-11-13 22:16:19 - Promote your products with a press release
- Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don't need to be a writer, but you need to clarify exactly what it is you are selling.All press releases embody the theory that you have something to say and it always begins with the words: FOR IMMEDIATE RELEASE, followed by today's...
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