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- 2007-11-13 22:16:19 - Financial planners publicity - dont wait, media folks want your free publicity
- Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.In January, when you are muttering about the expensive heating bill, magazine writers are penning tips about staying cool. In June, while you lie on the beach, they are researching the hot new Christmas toys.If y...
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- 2007-11-13 22:16:19 - Marketing-minded financial planners piggyback on topic a to get free publicity
- That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.Often, Topic A has a controversial element, such as when tax cuts or Social Security is being discussed.The last thing that you want to do is pick sides on a controversial issue--unless you want to ...
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- 2007-11-13 22:16:19 - Financial planners garner free publicity by making it easy for the media
- Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.Media people are just as protective of their "clients," the reading and viewing public.Your word about a new trend in investi...
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- 2007-11-13 22:16:19 - Your financial planning clients may hold the key to free publicity
- Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through the media.See, the media has a pretty good idea of what appeals to the public. That's a big part...
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- 2007-11-13 22:16:19 - Marketing-minded financial planners, dont hold back information from the media
- Some financial planners think that they shouldn't share their top tips with the media.I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people who might have been paying customers won't have any use for their services.But there's two things wrong with this:First of all, it's ...
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- 2007-11-13 22:16:19 - Financial planners publicity and marketing - live by the calendar
- The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it's out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media your 10 tips on backyard barbecue safety the morning after Labor Day).But come back when the time's right, and you just might be golden: Personal f...
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- 2007-11-13 22:16:19 - Financial planner marketing - problems are good (for financial planners seeking free publicity)
- A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.And have you ever heard of a publication or show that thrived on telling happy stories about good news?The fact is, th...
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- 2007-11-13 22:16:19 - Financial planners, follow these guidelines to get free publicity
- Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.They look to financial planners to be a resource for these people.When you become a resource, the media will come back to you again and again....
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- 2007-11-13 22:16:19 - Marketing-minded financial planners, create your very own story to get free publicity
- One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm them and will not garner publicity.What reporters want is a story ...
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- 2007-11-13 22:16:19 - Financial planners, want free marketing and publicity? the key is understanding the media
- The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don't serve up information. They serve up stories.That heap of paper that thuds onto your doorstep early each morning ? it's called a newspaper, not an information paper.And that evening broadcast you watch to catch up on the day's events? They call it the Evening News, don...
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- 2007-11-13 22:16:19 - Five publicity buckets for marketing-minded financial planners
- Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"Well, chances are, as you now know, they picked her for at least two good reasons: She is a proficient ? though not necessarily top?financial planner, and She did something, somewhere, to get on their radar screen. Just as you...
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- 2007-11-13 22:16:19 - Marketing-minded financial planners, its not who you know but what you know
- Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:"Who do you know in the media? (Or, sometimes they frame it as, "Who do I need to know in the media?") Can you get me publicity?"My answer is always the same. Who you know in the me...
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- 2007-11-13 22:16:19 - Marketing-minded financial planners, the media wants to give you free publicity
- In this great country of ours, there are basically three ways to get yourself tons of media coverage.You can be a celebrity. Try becoming a TV, movie or sports star. That's a good start.You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.But I recommend that you follow the third route. You can become an expert.Experts, you see, are...
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- 2007-11-13 22:16:19 - Financial planners, why advertise when free publicity and marketing is better?
- Commit this to memory, please: To get in the media, being good is good enough.You don't need to be perfect, or even the best in your profession. There's no elaborate entrance exam or competition to determine who gets media coverage.The prize goes to those professionals who are competent or better, and who understand how to play the publicity game.I have absolutely nothing agai...
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- 2007-11-13 22:16:19 - What determines pr success?
- As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.Here's the underlying premise: people act on their own perception of the facts before them, which leads to predictabl...
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- 2007-11-13 22:16:19 - 10 tips to give your press release the edge it needs to make the news
- Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction...(1) Make sure the information is newsworthy.(2) Tell the audience that the information is intended for them and why they should continue to read it.(3) Start with a brief description of the news, then distinguish who announced ...
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- 2007-11-13 22:16:19 - How pr helps managers win
- Anything that lets managers achieve their managerial objectives is a winner.It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences.How that comes about is the story of the day!As a business, non-profit or association manager, you've got to do something positive about the behaviors of those important...
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- 2007-11-13 22:16:19 - Submitting a press release can benefit your business
- A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks. Like with any other form of marketing, a well-submitted press release will give added publicity and creditability to an individual o...
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- 2007-11-13 22:16:19 - Managers: do you trust your pr?
- You can if, as a business, non-profit or association manager, you can honestly say you are doing something positive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary.And particularly so when you persuade those key outside folks to your way of thinking, and move them to take actions that allow you to succeed....
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- 2007-11-13 22:16:19 - Media training: how to speak during a media interview
- WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound.That approach goes counter to every rule of television advertising. Since the combination of visual messages and audio allows for the greatest probability of the advertiser's message actually sink...
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- 2007-11-13 22:16:19 - Media relations: should you pay for news coverage?
- Dear New York Times:I'd like to be quoted in one of your news stories. Enclosed is a check for $500. Please call me to arrange the interview sometime this week. Evenings are best. Thank you.Imagine how such a letter would be greeted in the New York Times newsroom. The recipient would likely laugh out loud and might even post it on the bulletin board so other reporters could walk by a...
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- 2007-11-13 22:16:19 - Permanent press: using press releases to keep your company in the news
- When is your best advertisement not an advertisement? When it's a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.Why is it vital to put yourself in the news?Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, t...
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- 2007-11-13 22:16:19 - Do you see prs real value?
- As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?Do you see the value in persuading those key outside folks to your way of thinking?Do you see the value in moving them to take actions that allow your department, division or subsidiary to...
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- 2007-11-13 22:16:19 - What to do when the reporter calls: five tips for new (and not-so-new) business owners
- New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. Media exposure can give your business profile a huge boost. You'll attract clients, customers and recruiters. More important, you gain credibility as an "expert" when you can post a copy of a published article on your w...
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- 2007-11-13 22:16:19 - Publicity and marketing magic for financial planners: the four mores
- Publicity will take your financial planning practice, your business, and your life to the next level. It's going to bring you: more recognition more credibility more value to the marketplace more business It's obvious that getting more publicity ? exposure in the media ? will yield you more marketplace recognition. But how do the other three "mor...
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- 2007-11-13 22:16:19 - How marketing-minded financial planners get publicity
- You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.This is how:Living in a media-driven world is very good for professional practices, like financial planners. For anyone, in fact, ...
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- 2007-11-13 22:16:19 - For financial planners, marketing and publicity is about you
- For financial planners, getting publicity, in the end, isn't about having contacts in the media.Or about writing a great press release.In the end, it's about one thing: it's about you.You, and the knowledge and expertise you share every day with your clients.The same knowledge that helps you recommend the right stocks, mutual funds, or municipal bonds.The same ex...
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- 2007-11-13 22:16:19 - Austin?s annual charity event with kvet
- In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in. One event in particular was a standout; the Austin's Annual Charity Event with KVET.Part of my mission statement in my...
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- 2007-11-13 22:16:19 - Top ten tips for great sound bites
- If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter. It's exciting, but scary. What do you do? How do you prepare?First, be prepared when the telephone rings. If you sent out a release recently...
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- 2007-11-13 22:16:19 - What some pros know about pr
- They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager's way of thinking, then move those people to actions that allow that manager's department, division or subsidiary to succeed.It all w...
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