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- 2007-11-13 22:16:19 - Yes, there is a pr sweet spot
- And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.That's the sweet ice cream. The whipped cream comes as that manager...
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- 2007-11-13 22:16:19 - How to write a media release that wins you coverage & exposure
- The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release... the Headline and making sure it doesn't sound like an advertisement, but more like it is news. A media release (which also goes by its former name, t...
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- 2007-11-13 22:16:19 - Effective media relations ? you won?t be talking to the media without it!
- The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.Setting up and maintaining good relationships with the media can be of enormous benefit. Effective media relations promote trust and balance between the medi...
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- 2007-11-13 22:16:19 - Why managers need the pr advantage
- Where is there a business, non-profit or association manager who does not need all the help he or she can find in achieving their managerial objectives?Help like altering individual perception leading to changed behaviors among their key outside audiences?Help in the form of positive actions affecting the behaviors of those important external audiences that most affect their operatio...
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- 2007-11-13 22:16:19 - Boost your business by partnering with a non profit organization
- Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.Why business owners and managers should consider supporting non profits as part of their marketing strategy:1. Advertising opportunities are usually offered when non profit organizations request corporate sp...
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- 2007-11-13 22:16:19 - 33 reasons to do a news release
- News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on t...
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- 2007-11-13 22:16:19 - Passing the pr bar
- The public relations bar, should such a proficiency measure ever come about, may well include a test of PR's fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors aff...
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- 2007-11-13 22:16:19 - How to get an avalanche of free publicity for your home business!
- There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a printed news release on your product or service, but include a story involving your family into the rele...
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- 2007-11-13 22:16:19 - How managers hurt their pr results
- Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics ? press releases, publications and brochures and, particularly, fun-to-manage special events ? while failing to plan for the perceptions and behaviors of the very people who probably hold their managerial success in their hands.We're talking about those important ...
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- 2007-11-13 22:16:19 - Attention owners of food related businesses: how to get publicity any time you want
- Attention: Who Else Wants To Get Publicity Whenever You Want It?Publicity is when newspapers, radio shows, television shows, magazines, internet radio or pod casts want to feature you. Advertising is something you pay for. While the audience may not be able to tell the difference, but your bank account will. There are also ways to pay for publicity placements. This is not a scam. There are ...
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- 2007-11-13 22:16:19 - The non-business business
- Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say the least!A few years ago, I perchance drifted across a book titled 'To Sail Beyond the Sunset' in which Robert Heinlein's c...
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- 2007-11-13 22:16:19 - Pr? why?
- Well, for starters, because good public relations can alter individual perception and lead to changed behaviors among your key outside audiences. And that can help business, non-profit and association managers like you achieve your managerial objectives.But remember to let the PR tacticians handle the special events, brochures and press releases. As a professional manager with public relati...
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- 2007-11-13 22:16:19 - How to write a press release: the seven deadly sins and how to avoid them
- How to write a press release that generates free publicity is a great skill to have.This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample.Learn how to write a good press release with more impact in less time.This is a question critical to gaining ongoing med...
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- 2007-11-13 22:16:19 - Nows the time to get christmas media coverage
- Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.For many of these opportunities you need to be thinking at least six months out so that your product or service finds its way into the special sections. Magazines ...
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- 2007-11-13 22:16:19 - Pr for brand new managers
- Just promoted to manager?Here's something you need to know.Whether you are now a business, non-profit or association manager, your road to success really means achieving your new managerial objectives by altering perceptions. And I refer to perceptions leading to changed behaviors among those key outside audiences of yours that most affect your new group, department, division or subs...
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- 2007-11-13 22:16:19 - The only way to get free advertising?
- Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the punch and reach thousands at no cost.The only way to get lots of free advertising is to develop a Press Kit, also...
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- 2007-11-13 22:16:19 - Public relations success starts here
- For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.If, however, as a manager you choose to view public relations as simply a collecti...
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- 2007-11-13 22:16:19 - Pr secrets for small business
- Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don't know what to say. Instead, small business owners wait for a local reporter to stop by or for a trade publication editor to notice them at a trade show. Most small business...
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- 2007-11-13 22:16:19 - Grow your financial planning practice by taking your publicity national
- Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.When your media confidence and experience grow, consider branching out to a larger audience than just your hometown or targe...
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- 2007-11-13 22:16:19 - Foolproof publicity for marketing-minded financial planners
- They'd hate to admit it, but the media is pretty predictable.There are some stories that will run in newspapers until the saints go marching in. Some of the obvious ones: diet tips, anything having to do with kids or animals, political scandals, celebrity divorces...you could probably find a story about each one of these topics in every single edition of every daily newspaper in the country...
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- 2007-11-13 22:16:19 - Marketing-minded financial planners: put extra content in an e-zine
- As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.Fill your e-zine with the same advice, information, and tips you use in your publicity articles. You'll wan...
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- 2007-11-13 22:16:19 - Marketing-minded financial planners--appearing on tv? tell the world!
- It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.In fact, just knowing someone that's going to be on TV or on the radio is exciting, so when you know you are going to be on the air, send an alert to you...
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- 2007-11-13 22:16:19 - Keep the publicity machine rolling with reprints
- More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here's how?You've worked hard, gotten your story in. You're a media star. Wait? Job's not done!...
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- 2007-11-13 22:16:19 - Marketing-minded financial planners, make your web site a resource for the media
- Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities.If your web site is any good, this should make them more likely to interview you in the future.So in your press releases, go one step beyond merely listing your basic contact info...
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- 2007-11-13 22:16:19 - Publicity: nailing a media interview, part iii (staying on topic)
- In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.Sometimes, when you are doing a great job of keeping on topic, the reporter is leading to you talk about different topics, some of which you aren't as knowledgeable about. If the reporter leads you into different areas, go there only if it suits your needs and you are comfo...
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- 2007-11-13 22:16:19 - Publicity: nailing a media interview, part ii (crisis management)
- We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. Think about it from your own perspective as an investor-when you read a story about a company, you want to know that the reporter has asked difficult questions, not just relied on the PR hype.S...
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- 2007-11-13 22:16:19 - Publicity: nailing a media interview, part i
- The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.A print reporter gets maybe 700 words to do your story. A TV or radio reporter has two minutes. So your interview shouldn't be hours long.Don't give them more than they need. It's too overwhelming for th...
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- 2007-11-13 22:16:19 - Financial planners, make sure reporters comprehend your topic
- Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he's no expert. He may have started on the beat yesterday and not know a T-Bill from a municipal bond.Fill in ...
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- 2007-11-13 22:16:19 - Publicity: show a reporter you care by inviting them to fact-check
- Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines. Look at the outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-stated the location of an interview subject in an article. And this was in a sp...
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- 2007-11-13 22:16:19 - Is pr right for you? 6 questions to ask
- When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it's appropriate to use each one and the best way to use it.Public relations, or PR, is the art of getting someo...
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