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- 2007-11-13 22:16:19 - Media training: how to avoid being misquoted
- I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up. I then ask them to keep their hands up if they've ever been misquoted. Not only do virtually all of the hands remain up, but the usually nod their heads vigorously, followed by laughter.Being misquoted is one of ...
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- 2007-11-13 22:16:19 - Media relations: minority media matters
- Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.You respond by promptly ignoring 38 million Americans.According to New California Media, 13 percent of the U.S. population now turns primarily to ethnic m...
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- 2007-11-13 22:16:19 - Did you know that even tv remote control units can get press and media coverage?
- Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases.This would seem to shut out a vast majority of small businesses and their products and services fro...
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- 2007-11-13 22:16:19 - How video production can be used in pr
- At the core of any successful public relations campaign is effective communication.Yet in this technological era, there are now more methods than ever to convey important messages to different audiences.Video production is one area that is constantly changing. Let's take a look at some of the common applications in public relations.1. Video News Release (VNR)An obvious ...
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- 2007-11-13 22:16:19 - Do i really need a publicist?
- Are you hesitating about hiring a publicist or, if you have one, do you stop before writing that final zero on the monthly check, and think "I can do that myself." Suuure, you can!But just to be certain, take this little test. Imagine you have a three-year-old and the best preschool in the city just turned down your little genius. Do you think you could sit across from the school's director...
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- 2007-11-13 22:16:19 - Help: i need a press kit!
- A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit.More expansive and educational than a press release, a press kit/room includes a variety of supporting mater...
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- 2007-11-13 22:16:19 - Culture as a barrier to communication
- Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us. This article expound on three aspects: what culture is, the main causes for cross-cultural misunderstandings, and the at...
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- 2007-11-13 22:16:19 - Why restaurants go out of business
- Recently someone asked me why so many restaurants go out of business. I answered that too many people open a restaurant because it's their dream.A number of years ago I was walking along the street near my home and office. I came upon a brand new Continental-type restaurant down a few steps from the street, very atmospheric. Standing outside was the chef/owner with pride of ownership writte...
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- 2007-11-13 22:16:19 - What does the public relations client really want, and why?
- It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change.This is especially true in public relations where clients often second-guess careful plans for achieving that end-game change by insisting on prematu...
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- 2007-11-13 22:16:19 - The most powerful marketing and advertising on the planet!
- It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular o...
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- 2007-11-13 22:16:19 - How to write news releases that get noticed
- What do you do with junk mail? Are you like me? I toss this stuff without opening it ? unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience.What's the difference between a release that gets used and one that hits the editor's circular file? Here are seven easy tips for writing releases that get picked up rathe...
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- 2007-11-13 22:16:19 - Building community support for project permitting, construction, and marketing
- Redevelopment is replacing new construction throughout the Greater Boston area, as construction costs climb and the commercial/retail vacancy rate reaches new (and alarming) levels.Redevelopment of highly visible, publicly owned or historic properties~ such as shipyards, air bases, and historic mills ~ involves all the usual steps of Federal and State permitting and approvals, and the addit...
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- 2007-11-13 22:16:19 - Managers: super-charge your pr
- Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow your department, group, division or subsidiary to succeed.Fortunately for all...
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- 2007-11-13 22:16:19 - How to use pr to build your business
- Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on their own are very slim. That's why smart businesses go out of their way to create news, and bring free publicity to them. And it takes a lot more...
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- 2007-11-13 22:16:19 - The press release: how to get the media to pay attention!
- As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting noticed is by way of a good press release. Why? Because it has the potential of reaching millions.Wi...
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- 2007-11-13 22:16:19 - Want to light a fire under your pr?
- Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to achieve their managerial objectives.In the proc...
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- 2007-11-13 22:16:19 - How to use community relations to grow your business
- Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. For instance:* Your business donates money to nonprofit organizations.* You or your employees volunteer at a fun...
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- 2007-11-13 22:16:19 - Managers: heres a pr template for you
- Let's start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.Reason is, if you are one of those managers, the PR plan that flows from that premise will call for achi...
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- 2007-11-13 22:16:19 - Got publicity? how to become a household name
- Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly ...
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- 2007-11-13 22:16:19 - Media training: when reporters lie
- I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him Jack.Whenever a sensitive issue arises, Jack requests an interview with a spokesperson for the group. The spokesperson knows that if he doesn't agree to the interview, Jack will ambush him ? i...
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- 2007-11-13 22:16:19 - Media relations: should you pay for news coverage, part ii
- Last month, we told you about "pay for play," a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these "news" programs will air a puff piece about your company or organization.But in most cases, these pay for play outfits don't deliver what they promise. Not only don't they stand behind their &qu...
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- 2007-11-13 22:16:19 - How to create quality pr results
- For many of us, the word quality is closely related to our expectations. When we receive the public relations results we planned for, we feel, understandably, that we have generated quality results.Another interpretation says quality PR may simply be in the eye of the beholder. But yet another take holds that quality public relations occurs when business, non-profit or association managers ...
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- 2007-11-13 22:16:19 - Andrew bogut - his big media blunder and what you can learn from it
- Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No. 1 overall in the NBA draft recently.Media reports suggest "his earnings are expected to soar even higher when endorsements and sponsorship deals are factored in...
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- 2007-11-13 22:16:19 - A powerful pr strategy
- It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way of thinking, helping to move them to take actions that allow the m...
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- 2007-11-13 22:16:19 - Pr: short form for managers
- Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i.e., the essentials that flow from the fundamental premise of public relations, namely: people act on their own perception of the f...
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- 2007-11-13 22:16:19 - A sensible way to use pr
- The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.In so doing, managers employ their public relations resources to do something positive about the behaviors of those important external audience...
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- 2007-11-13 22:16:19 - Perception persuasion behavior: pr at work
- Managers ? the business, non-profit and association sort ? really need to get this down pat if they are to meet their managerial objectives.They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And as they persuade those key outside folks to their way of thinking, help move them to take actions that allow the...
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- 2007-11-13 22:16:19 - How to generate free publicity for your product, service, or cause
- One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained for nothing mor...
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- 2007-11-13 22:16:19 - 6 steps to using trade magazines to reach customers
- When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.Unlike general interest publications, readers of trade magazines...
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- 2007-11-13 22:16:19 - Press releases: not dead, just evolved
- Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor distributed. I take issue with this old-school thinking.Now, inundating the media with press...
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