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- 2007-11-13 22:16:19 - Watch your attitude
- So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude. Stop to think, please, who is really more important, your customers, your chef or your own cost-saving ideas? True, you have to keep your chef happy but not if he refuses to cook what the customer wants and you, Mr. Restaurateur: what good is saving a few cents here or even a dollar there...
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- 2007-11-13 22:16:19 - How to write a press release
- Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvements your company has made.Other common reasons for writing press releases includes, but not limited to, generating more revenues, obtaining...
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- 2007-11-13 22:16:19 - All you need to know about press release writing and distribution
- Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. Journalists receive hundreds of press releases every weekDepending on the publication they're writing for, they may even get hundreds of press releases every day. So you're up against some pretty stiff competition. Obviously ...
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- 2007-11-13 22:16:19 - Hispanic media relations training: what to do when hispanic media call
- You are a spokesperson for your company, representing it for public speaking and media interviews. You are going about your everyday affairs, granting media interviews on a new product or service your company launched or a timely topic of general interest. All is going well and a Hispanic media representative calls. What should you do?Should you respond to the request as you do with other g...
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- 2007-11-13 22:16:19 - Creating event magic through planned video production
- Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client.In the midst of organising the guest list, Tanya's boss told her that the client had requested some video footage be edited together to open the event. It had to be done in a hurry.Tanya asked her boss, "What do they want t...
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- 2007-11-13 22:16:19 - Effective media relations tips- what to do after the media interviews you!
- Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.What now?Well, effective media relations doesn't just stop once you have been interviewed.There are many ways ...
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- 2007-11-13 22:16:19 - Media savvy - how to lead, persuade, and influence
- Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.The ability to lead, persuade and influence are integral skills for effective managers. The ca...
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- 2007-11-13 22:16:19 - How to make a great press kit ? a musicians guide
- As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business. In this article I will help you figure out how to position yourself, whether you are a Latin female vocalist building her base, or an upstart garage band just looking for a brea...
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- 2007-11-13 22:16:19 - How to get publicity for a service business
- Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.Service professionals have to work harder to promote themselves. Why? Because they are selling themselves, not products. Many times service professionals do...
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- 2007-11-13 22:16:19 - Why you should write a book (even if you really dont want to)
- Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"For her -- and for those of you who have a business -- the answer is yes. Here's why:1. Additional revenue. I don't just mean revenue from book sales, although that can sometimes be substantial. I'm also thinking o...
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- 2007-11-13 22:16:19 - Think big
- Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation."My challenge to you is to Think Big.Because if you don't Think Big, you will always be running in place, never able to catch...
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- 2007-11-13 22:16:19 - There is no such thing as competition
- A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!Whenever I mention this, most business people disagree. "How can you say that," they protest, "when every month I lose bus...
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- 2007-11-13 22:16:19 - Think like a reader, viewer, or listener to get great publicity
- About a year ago I read a feature story in the Wall Street Journal. It was about a new trend -- baby showers that were being thrown for grandmothers.The article was terrific -- newsy, entertaining and informative. It was subsequently featured as a reprint in my local newspaper, and I'm sure in many other newspapers.I remember thinking (of course, being in the publicity business, this...
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- 2007-11-13 22:16:19 - The story the media really wants
- If you're like most of my clients, you're probably interested in getting the media to cover the success of your business. These "business success stories" can be used for future marketing efforts -- including reprints of the story in your marketing materials or on your Web site, or framing the article and hanging it in your office.Well, I'm all for that, of course.But ... did you kno...
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- 2007-11-13 22:16:19 - Top five publicity myths
- Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood.1. Who you (or your publicist) knows at the media is more important than the story idea. Sure, it's easier to get a reporter or writer that knows you to listen to your pitch. But unless th...
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- 2007-11-13 22:16:19 - Some cool p.r. tips for these dog days of summer
- Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have slowed down their efforts considerably, so you've got the edge. And with not much going on right about now, media peop...
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- 2007-11-13 22:16:19 - The three-mile radius
- In last year's animated film Shrek II, a giant gingerbread man steps on a building and sends all the customers scurrying across the street. The name of the establishment they leave and the one they run into is "Farbucks" ? poking fun at the fact that an unending stream of patrons appears willing to pay four bucks for a cup of coffee.While it's an exaggeration to say there is one o...
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- 2007-11-13 22:16:19 - Meet the media
- Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and travel. Contact Weber at 212-416-2207.While discussing the WSJ, it also has a new section called "Wealth Manager." I...
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- 2007-11-13 22:16:19 - Say what?
- As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way."It's time for clarity in the corporate world.Several news releases have crossed my screen recently that made me wonder if perhaps a new secret language was being used and I did...
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- 2007-11-13 22:16:19 - Hispanic media training: how it can benefit you
- How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly 'naked'. In the same way, the slogan for pork as "the other white meat" which was successful in the general market was meaningless to U.S. Hispani...
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- 2007-11-13 22:16:19 - Do-it-yourself pr: an accident waiting to happen
- Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He organized an event to launch a ground-breaking new product and couldn't understand why no one covered the event."Why...
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- 2007-11-13 22:16:19 - Is there a plumber in the house?
- I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.Case in point, we've been working on adding a new bathroom at our house. We had a plumber all lined up to do the work. When we were ready for hi...
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- 2007-11-13 22:16:19 - 6 essentials for doing your own pr: guest author
- Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1. A Website.Even if you think a website isn't going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to suss out a bit more about you before they commit themselves to getting in touch. And, once you've got y...
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- 2007-11-13 22:16:19 - Want to join the bandwagon? be sure it has wheels!
- Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to maximize contact with members, prospects or current ...
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- 2007-11-13 22:16:19 - Custom reasons for custom publishing
- Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program. Recent studies by the Custom Publishing Council and Publications Management show leading U.S. companies spending about 25% of the...
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- 2007-11-13 22:16:19 - Building credibility through bylined articles
- As if making sure your company runs smoothly on an operational level isn't responsibility enough, as a business owner, you're probably overseeing all aspects of your company's public relations program, as well.PR can keep a company above water when times are tough and help the business soar during a fair-weather economy. It's a matter of knowing how to put PR to use that makes sticking with...
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- 2007-11-13 22:16:19 - How to get more mileage out of your media coverage
- Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line ? "Print it and they will come" ? doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they read or even remembering it for long. The smarter bet is to find ways to leverage your coverage to enh...
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- 2007-11-13 22:16:19 - Pr planning: mapping out your strategies, tactics
- With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.So it goes with your PR program. If you truly intend to have a proactive media relations program, rather than one that just reacts to news develo...
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- 2007-11-13 22:16:19 - What is news?
- What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization? For example, if your firm is announcing changes to the employee health plan, that's newsworthy of coverage in the c...
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- 2007-11-13 22:16:19 - The press release is dead (now will somebody please tell the clients?)
- In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases.For two of the three requirements, the issue was our embarrassment of riches. But for press releases, we were hard-pressed. These days, we write fewer and fewer press releases ? most being the obligatory pers...
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