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- 2007-11-13 22:16:19 - Interviews - five tips to handle tough questions from reporters
- Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news.It's a common scenario. The media calls after your organisation has put out a news r...
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- 2007-11-13 22:16:19 - Media relations - ten essential tips to use the media to market your business
- In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day.Editorial generated by media coverage is more credible than advertising and can help cut through the clutter.It can also help build your reputation....
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- 2007-11-13 22:16:19 - How to get a story about you or your business in usa today
- I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Here's why:1. Circulation of USA Today: USA Today is the largest U.S. daily newspaper, with a Monday through Thursday circulation of over two million, and a Friday circulation of 2.7 million.2. Additional Media Cov...
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- 2007-11-13 22:16:19 - Transparency in online transactions
- In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.Looking at the various types of media, we realise just how large the choices are for anyone venturing into buying or selling something. At the same time, there is ...
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- 2007-11-13 22:16:19 - Ten media crisis tips
- No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way?One day damage control is bound to be necessary. It might be a lawsuit. Maybe an accident at your place of business. Or perhaps a labor dispute. Want it or n...
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- 2007-11-13 22:16:19 - Media relations: when google got googled
- Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.It turned up a paper she had written for a medical journal. It displayed her dissertation. Iteven showed me an article she had written for her college newspaper.A lot of our personal information is on the web. It's a leg...
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- 2007-11-13 22:16:19 - How to stay composed during contentious tv interviews
- NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.Robert Novak's meltdown on CNN's Inside Politics was predictable, perhaps. After all, he's spent the past two years fending off growing public criticism for his role in the Valerie Plame leak investigation and has watched helplessly from the sidelines as his media brethren have turned an increasingly scornful eye a...
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- 2007-11-13 22:16:19 - Promoting your website through a press release
- Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living."Man," he said. "I've never seen assessments shoot up like they have this year."My "news antennae" shot u...
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- 2007-11-13 22:16:19 - Speaking to the press
- If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.If you've never spoken to the press before ? it can be an intimidating task. Let us be the ones to tell you from experience that reporters are far too busy to help ease your anxiety, or extract the highligh...
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- 2007-11-13 22:16:19 - Advertising and community relations -- get the best of both worlds
- Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like where I live.But like everywhere else in the country, our high school sports are always looking for ways to make a few extra bucks. Enter the high school baseball sponsorship program.For a nominal fee (really nominal) businesses can dis...
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- 2007-11-13 22:16:19 - Getting traffic through publicity
- If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.You may have done those calculations in your head, which you use to try and justify getting really cheap, ineffective traffic by the bucketful. You might have signed up for those "guaran...
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- 2007-11-13 22:16:19 - The press release method to get great publicity
- If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.Most people don't know how to write them, distribute them, or use them to their advantage in general. I'm not going to describe how to write them in ...
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- 2007-11-13 22:16:19 - Making your own news
- Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story ? and that can be the hard part.Here's a basic rule of public relations for you, though: if you don't have a good news story to tell, you create one. Here's how to do it:1. Throw a Launch PartyIt doesn't matter if you...
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- 2007-11-13 22:16:19 - So, how do i answer that?
- How you answer questions depends on many factors. Example what type of situation is it. Are you working with your colleague or talking with your boss. Are you doing an interview with the media or announcing a breakthrough with your business.Most people have told me that they worry the most when it is the media, because embarrassing or damaging answers could end up on public display. However...
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- 2007-11-13 22:16:19 - Television reporters - questions to ask before agreeing to an interview
- Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your media opportunity. By asking your own question you are able to perf...
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- 2007-11-13 22:16:19 - P.r. strategies for professional service providers
- Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:* People buy professional services based on reputation, credibility and knowledge* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service*...
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- 2007-11-13 22:16:19 - Media release headlines - ten tips to get media attention
- So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. Your release is well structured and packaged, leaving just writing the head-line remaining.Unfortunately with little time remaining you hastily put together the headline and send out the release but ...
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- 2007-11-13 22:16:19 - Using the media - five reasons why
- The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.But why is the media so powerful?Is the media simply a mirror to the world? Or is the media all powerful and capable of brainwashing the masses to radically alter their behaviour, values and beli...
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- 2007-11-13 22:16:19 - Making the news - tips from a news journalist
- What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect how...
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- 2007-11-13 22:16:19 - Photographs - ten tips for getting good shots
- Photographs are essential for getting good publicity in the print media, especially magazines, newspapers, internal newsletters and even websites. Taking effective photographs often requires patience and practice but is a valuable skill to acquire.A newsworthy or unusual photograph can really add to a story and enhance your message. Often a story may be run purely because it has a great pho...
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- 2007-11-13 22:16:19 - Talk back radio - tips to be a star on-air!
- Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company's messages. An interview opportunity is highly sought after in today's business and to learn ways of working effectively with the media invaluable to any business.In the media business radio producers and presenters talk about 'good and bad talent'.'Good talent' gets i...
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- 2007-11-13 22:16:19 - Media releases - helping grow your business
- Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.Communicating with your customers and stakeholders has become more demanding, complex and pressure-driven. The media however offers a cheap and effective communication tool, if it can be accessed.Writing effecti...
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- 2007-11-13 22:16:19 - The power of radio - tips for great radio interviews
- Many people are intimidated by radio interviews, whether live or pre-recorded and often spoil great promotion and branding opportunity in less then effective interviews.Did you know there are more than 1500 talk radio shows in the US?Also, radio is the only medium to show increased usage since the introduction of the Internet.Radio can be a powerful way to communicate to a lar...
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- 2007-11-13 22:16:19 - 5 critical tests every press release must pass
- You've heard "them" say it, haven't you?By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies.They'll tell you there's only one way to do a press release "right."Single page, double spaced, 12 point type.Bull...I've been working in radio and TV full time or part time since 1972, and that means I've seen thousands of press rel...
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- 2007-11-13 22:16:19 - Media training - essentials for all office professionals
- Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business.Here are te...
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- 2007-11-13 22:16:19 - Leveraging media coverage - your tool for business growth
- Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article published. It is important to then use this media coverage to create opportunity for your business....
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- 2007-11-13 22:16:19 - Getting articles published - eight steps for trade publications
- Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. In addition to this trade publications are often tailored to specific markets and widely read, o...
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- 2007-11-13 22:16:19 - Asian media relations: increase your profile and image in china
- China's media is booming creating opportunities for marketing-savvy businesses. But many companies have little understanding of how to harness the power of the media in the world's most populous country.The following are ten points to consider when embarking on a media relations strategy in the Chinese market and identifying with the Chinese media.1. Understand cultural differences....
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- 2007-11-13 22:16:19 - Crisis management
- The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.Remember, "Yours Is a Very Bad Hotel" presentation that described one customer's bad experience with a hotel chain? Hotels are run by humans. Humans make...
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- 2007-11-13 22:16:19 - Its cnn! they want to talk to you!
- Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today, almost anyone in responsible positions could be called on to interview.Sweeping changes in broadcast and print media have created a multitude of...
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