Kitchen articles
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Reverse Phone Detective Find out the owner of any cell phone or unlisted number. |
The Magic Of Making Up Get Your Ex Back. Help Keep Relationships Together |
Earth 4 Energy Renewable Energy Solutions - Wind And Solar Power! |
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- 2007-11-13 22:16:19 - Does your brochure pass the test - or is it headed for the trash? part two
- In part one of this article we discussed the importance of the look or appearance of your brochure.The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you ...
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- 2007-11-13 22:16:19 - Does your brochure pass the test - or is it headed for the trash? part one
- The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale?There are really only two key elements that will determine how well your brochure is received by prosp...
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- 2007-11-13 22:16:19 - 6 must-have elements of a powerful brochure
- Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.1. A Benefit-Filled Headline. On the cover of most brochures you'll usually find nothing more than the company name, logo, and maybe a quick slogan like "...
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- 2007-11-13 22:16:19 - B2b marketing health and elder care services
- Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.Through its highly visible web sites and monthly ezines, Quality Care Options (QCO) attracts both the senior and the businesses that serve the senior population.Barbara ...
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- 2007-11-13 22:16:19 - Advertising - should you be advertising your services?
- You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why?If this scenario is familiar to you there's a few likely causes.1. Maybe your ad's aren't designed well - poor layout, inappropriate offer, etc.2. Maybe yo...
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- 2007-11-13 22:16:19 - Online advertising: 10 high impact psychological triggers to super-charge your ad
- If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content, you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales.Here are they:1. Most people want to win over others. Tell your prospects how their family or friends will admire them if t...
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- 2007-11-13 22:16:19 - How to write eye-grabbing headlines that catapult your prospects into your ads
- If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Let's take a look at a few techniques for coming up with sales-boosting headl...
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- 2007-11-13 22:16:19 - Advertising basics for beginners
- So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:1. People don't like ads until they see something they want or ...
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- 2007-11-13 22:16:19 - Marketing advertising, while advertising your market!
- Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition.On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or her niche in the Business world. Most do not comprehend that the likelihood of the...
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- 2007-11-13 22:16:19 - When times get tough... or when to really advertise
- The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. They have been missing out. Actually, for maverick thinkers like you, that should be good news.When the Pundits say, "Times are getting t...
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- 2007-11-13 22:16:19 - Just what are consumers thinking?
- Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.There appears to be an interplay between the conscious and the unconscious with the unc...
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- 2007-11-13 22:16:19 - Whats the frequency?
- The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how advertising frequency equates to advertising effectiveness. Thomas Smith wrote this in 1885:* The first time a man looks at an advertisement, he does not see it.* The second time, he does not notice it.* The third time, he is consciou...
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- 2007-11-13 22:16:19 - When advertising wears out
- One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). The decision is important because the w...
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- 2007-11-13 22:16:19 - 7 unique ways to get free advertising
- 1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.2. Leave A Message When you visit a web site with a discussion board leave a mess...
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- 2007-11-13 22:16:19 - Creditability in advertising
- I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX"While ...
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- 2007-11-13 22:16:19 - Radio interview 101
- Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. But since that's cost prohibitive for almost any guest, you have to pinpoint what will do an acceptable job for an acceptable price.Perso...
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- 2007-11-13 22:16:19 - 5 tips for hot yellow pages ads
- Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at least once per week, with 77% using the book monthly.While the Yellow Pages are an excellen...
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- 2007-11-13 22:16:19 - 15 tips for better yellow page ads
- Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at least once per week, with 77% using the book monthly.While the Yellow Pages are an excellen...
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- 2007-11-13 22:16:19 - Send em to the white pages
- Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.The trick is to get people to remember your name when they look in the book. That's advertising's job. If you stress what's in it for them they will remember who you are when they go looking. Many times they go looking a y...
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- 2007-11-13 22:16:19 - Should you advertise on tv?
- When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.Do you have an advertising plan?Are you working on a firm budget?What are you trying to accomplish with your advertising?Where are you spending your money now?...
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- 2007-11-13 22:16:19 - The skinny on radio advertising
- From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or productThey get their fair share because radio works. With over twelve THOUSAND radio stations in the country, the music and news they broadcast is everywhere....
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- 2007-11-13 22:16:19 - What do your ads say?
- Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything. Experience, staff, facility, product. The list will be quite long. Take the time to do it now, before you read the rest of this article.Next, take a hard look at your list, pencil in hand, and cross off all items th...
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- 2007-11-13 22:16:19 - Books, bibles and fast-talkers
- Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want their cash up front.Some of the common flim-flams are:Coupon BooksThey offer to put you in a ...
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- 2007-11-13 22:16:19 - 7 tips for better ads
- The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable, Yellow Pages, anything with your name on it.1 It's Not About YOU. Sell the benefi...
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- 2007-11-13 22:16:19 - 9 tips for better billboards
- It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead.Lead time is not short when using outdoor. The best use of boards is for image building and brand awareness.Billboards are not cost effective for one time only sales or non-repeating special events. Most billboards...
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- 2007-11-13 22:16:19 - The skinny on billboards
- Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere. The clever use of the girl had two purposes; the first was to cover up all the unsold boards. The second was to show the effectiveness of billboard advertising.Surveys were conducted before and after the one month showing of Sharlene's pretty mug. Befo...
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- 2007-11-13 22:16:19 - What the newspaper ad person won?t tell you
- Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner's life from the very beginning. Newspapers covered his birth, his high school graduation, his engagement, his marriage, the death of his parents and everything else.Despite declining circulation figures and increasing ad rates, newspapers st...
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- 2007-11-13 22:16:19 - Whats on your business card?
- A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.Here's how to use the necessary ingredients to create a great business cardYour name should be the biggest part of the card. Right there where the eye can pick it out without searching....
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- 2007-11-13 22:16:19 - What to do with your business cards
- Without a plan to distribute your cards, there's no need to print them in the first place.Many fall into the trap of thinking all the thinking about business cards is over once the order is placed. Wrong! The average person has more than half of business cards still in the box at any given time.Make a plan to empty your box of cards in 3 months or less, after all, those little cards ...
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- 2007-11-13 22:16:19 - Why i like the ads i hate!
- It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it?There is an advertisement currently running on T.V. that makes me so disgusted that I spent quite a few minutes last night discussing it with my sister,...
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