Kitchen articles
Showing page 9 of 17 - There are 508 Kitchen articles
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- 2007-11-13 22:16:19 - Too much build-up: over-zealous ad copy can break the sale
- How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.)." They start quoting lines, excitedly taking you through the plot. You're hanging on their every word. Seems like cinema doesn't get any better than this! So you run out and plunk down $10 to see the movie. And what do you discover? ...
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- 2007-11-13 22:16:19 - Turn your ad copy into a goldmine!
- Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that...
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- 2007-11-13 22:16:19 - How to create a better brochure
- Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.And it may give you an advantage over competitors who don't use brochures.Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers.This has reduced the...
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- 2007-11-13 22:16:19 - Adding art to business spaces
- Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Larger collections may focus on education programs for the employees of the company and partnerships with area museums or art spaces.Unfortunately the kind of art programs and collections afforded by multi-billion...
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- 2007-11-13 22:16:19 - 10 ways to advertise your business for free!
- At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.1. Print out flyers or business cards and take them to your local stores, banks, beauty shops etc.2. Word of mouth never fails, so tell your friends ...
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- 2007-11-13 22:16:19 - 50 surefire business card tips
- Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do. Order them in large numbers. By orderi...
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- 2007-11-13 22:16:19 - The skinny on newspaper advertising
- The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises.Think about it, there are few times you have been driven to go to a stor...
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- 2007-11-13 22:16:19 - Advertising costs getting too high?
- Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturer...
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- 2007-11-13 22:16:19 - Free internet advertising: 6 proven ways to prevent your competitors from stealing your customers
- It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.Below are 5 proven free internet advertising secrets to help you succeed.1. Stay In TouchStay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they w...
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- 2007-11-13 22:16:19 - The shrinking ad dollar
- CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.An advertiser used to pay for "impressions",meaning everytime his ad showed on a web page it was counted as an impression. He would buy 1000 to 10...
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- 2007-11-13 22:16:19 - Sex in advertising: does it sell?
- We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?Sex appeal can increase the effectiveness of an ad or commerc...
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- 2007-11-13 22:16:19 - 7 essential elements for profit-pulling ads
- Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.1. The HeadlineThis is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest...
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- 2007-11-13 22:16:19 - The future of voiceovers: hold your tongue...possibly forever
- "Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.For a radio ad, a fully sung jingle with no voice-over could work best. A TV spo...
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- 2007-11-13 22:16:19 - 3 elements to a deal-sealing classified ad
- Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you on...
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- 2007-11-13 22:16:19 - 2005 super bowl ads... winners and losers
- Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type. The Bandwagon team won.But, as far as Super Bowls go, the losers played well. For those who care, the Eagles actually covered the 7-point spread. T.O. is the deal, too. At least on the field, anyway.They had a chance late in the game, but poor field position and ...
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- 2007-11-13 22:16:19 - Trade writing - for cash!
- Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face.Trade magazines are written for a specialized audience and typically focus on one specific area or industry. Even the ads reflect this focus.They assume the reader is familiar with the material that's covered and though it can be quite technica...
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- 2007-11-13 22:16:19 - Secrets of getting free advertising
- The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.One way is to write an article relative to your particular expertise and submit it to all the publications and media deal...
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- 2007-11-13 22:16:19 - How to create instantly compelling ads every time
- Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Then you'll realize how ridiculous some claims actually sound.Whenever you make a claim, ask you...
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- 2007-11-13 22:16:19 - Avoid being vague
- We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard, we need our marketing messages to be clear and concise.A vague message is one that isn't easily understo...
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- 2007-11-13 22:16:19 - Double your sales potential with double-sided business cards
- Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.How do your clients feel about your business card? Put yourself in their shoes.Is it valuable to them?Does it solve a proble...
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- 2007-11-13 22:16:19 - Magnetic business cards: make your marketing message stick
- What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer.Putting Magnetic Busin...
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- 2007-11-13 22:16:19 - Never be caught cardless again: five tips to help you remember business cards
- Sorry, I Don't Seem to Have a Business Card With Me...Those could be the "famous last words" of the forgetful entrepreneur.If you habitually find yourself without a business card, you're habitually losing money; or at least the chance of making money. Your business card, more than any other marketing weapon in your arsenal, is what prospects and colleagues rely upon to remind them wh...
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- 2007-11-13 22:16:19 - Organizing business cards for effective contact management
- Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purs...
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- 2007-11-13 22:16:19 - The seven second race: how to draw attention your ad
- You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. How do you make your ad the one that stands out? After all, consumers receive thousands of marketing messages everyday. What makes what you're offering so special? In today's highly competitive marketing environment, chances ar...
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- 2007-11-13 22:16:19 - How to use the 3 most common direct marketing measurements to increase your profits!
- John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements.Advertising is, and has always been, part art and p...
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- 2007-11-13 22:16:19 - Why would anyone want your business card?
- Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat.Unfortunately, other people couldn't care less....
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- 2007-11-13 22:16:19 - Small cards, big ideas: alternative uses for business cards
- Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas.Print something other than a business card on biz card-sized cardstock.You may h...
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- 2007-11-13 22:16:19 - 4 ways to double the power of your business cards
- Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.Here are 4 proven ways to supercharge your business card into a powerful business tool.1. Use the back of the card to include sales info. Good marketers know that customers need to be reminded at every opportunity how your product or service will help them...
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- 2007-11-13 22:16:19 - Brochures - the ultimate sales tool
- "How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects on your product or service, and even build rep...
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- 2007-11-13 22:16:19 - Which is better digital or offset printing?
- As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands dollars?good offset printing presses may cost a few million dollars.For those companies interested in conveying the best possible image at all times, it is imp...