Kitchen articles
Showing page 7 of 17 - There are 508 Kitchen articles
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- 2007-11-13 22:16:19 - Developing a formal brand messaging document
- Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. The customer asks why they should consider purchasing your product. What do you think these six people would say? Would their explanation be consistent?That's where brand messaging come...
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- 2007-11-13 22:16:19 - The art of fear free advertising
- Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really.. Instead of sending out 1000 sa...
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- 2007-11-13 22:16:19 - 10 tips to use giveaways effectively
- Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions...
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- 2007-11-13 22:16:19 - Why your ad failed
- So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.Advertising does work. Every day. So before you kick away advertising (or websites, or brochures, or any other marketing medium), first consider whic...
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- 2007-11-13 22:16:19 - Avoid the big advertising mistakes
- Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Will your services save your customers money or ...
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- 2007-11-13 22:16:19 - Promotional vehicles
- It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional v...
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- 2007-11-13 22:16:19 - Creating a winning logo
- Creating a logo to get you noticed.When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in. Too often, particularly on the WWW logos are seen as a way to show off the design talents of the author. To create a free logo I have create...
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- 2007-11-13 22:16:19 - 10 ways to improve your print ads
- 1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. "Yes, I want to reduce my inventory costs by 50 percent."3) Include a picture of your brochure or catalog in yo...
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- 2007-11-13 22:16:19 - Print your marketing postcards for a penny, address them for free, and automate the whole process
- This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. You decide that you w...
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- 2007-11-13 22:16:19 - Science of advertising and how to benefit from it
- It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.What is the process that goes in the mind who reads your promotion? An understanding of the whole process will make you achieve your goals and build your business better.Many a th...
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- 2007-11-13 22:16:19 - Womentisements
- The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes. These advertisements use attractive women posing in ways. This type of advertisements initially started in the West to sell special women products, alcohol and adult entertainments. Gradua...
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- 2007-11-13 22:16:19 - Direct mail = your money, from printer to mailbox to trash!
- I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Co...
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- 2007-11-13 22:16:19 - The internet and beyond - 12 tips on writing better brochures
- Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketing channel?the Internet.Marketing isn't about using one medium. It's about getting and keeping customers. Yes, Internet marketing can help you ca...
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- 2007-11-13 22:16:19 - Do i need raised letter or full color business cards?
- If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color."What are the differences in raised letter and full color business cards? What are the price differences? What looks best for how I want to repr...
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- 2007-11-13 22:16:19 - A lesson in advertising from the eighteenth century
- Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers are tying themselves into unnecessary knots in an attempt to reach audiences which they believe are becoming increasingly...
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- 2007-11-13 22:16:19 - Testing headlines
- A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.The latter precept, that a headline should actually try to sell som...
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- 2007-11-13 22:16:19 - The man with the grasshopper mind
- The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain...
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- 2007-11-13 22:16:19 - If you?re tired of adverts that don?t work and letters that don?t sell, then you must read this
- Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are?· Lack of focus· Lack of implementationThere's certainly no shortage of ideas and information ? the world is full of it ? but what are you doing with it all? Let's do a quick...
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- 2007-11-13 22:16:19 - What is most important ? copy or pic?
- When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates ? in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise ? about the meaning of advertising, the significance of advertising, and the pa...
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- 2007-11-13 22:16:19 - Design your own newspaper ads
- Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department, and slow are retunring proofs. The result is an ad with errors, not approved by the cusotmer.If your expenditures will be moderate, you might be...
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- 2007-11-13 22:16:19 - Take your radio ads to the next level
- Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.Radio commercials should sell the benefits (not features)of your business/product and should be on the same page with print, TV and billboard. A major problem in business advertising today is the lack o...
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- 2007-11-13 22:16:19 - Constructing business advertisements
- What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb". In addition, there are three important angles to consider when writing business advertisements.Choosing the angle of your advertising may vary depending on what is offered. Writing a business Ad is ...
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- 2007-11-13 22:16:19 - Advertising: 10 powerful secrets to help you sell your ad space like crazy
- If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.2. Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online utility, etc.3. Sell advert...
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- 2007-11-13 22:16:19 - How to breathe new life into your advertising campaign
- If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.Remind people they are ordering through a secure server. Tell them you won't sell or share their e-mail address and that all their information will be kept confidential.Your advertisement should out...
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- 2007-11-13 22:16:19 - Ten ways to sell advertising space fast
- 1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.2. Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online utility, etc.3. Sell advertising space between your content. You just break an article in half and insert the banner or clas...
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- 2007-11-13 22:16:19 - 80% of all advertising is wasted due to this common mistake
- You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn't ta...
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- 2007-11-13 22:16:19 - Internet advertising: how to use the golden rule to enrich yourself.
- What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that.Most people desire to receive, but never give!You can increase your marketing exposure effortlessly by placing your ad on free stuff, then allow other people to give it away. The more people that give away your free stuff the more your ad will be seen.Most free stuff ...
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- 2007-11-13 22:16:19 - Business ideas: 5 uncommon ways to generate more online business
- Sometimes, it is not an obvious business idea that will make you more money.It may be what is not so obvious, which most people never think of that may make you money.I will now tell you a few of these business ideas.Use them well and succeed.1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by c...
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- 2007-11-13 22:16:19 - Led video displays
- LED video displays give you the power to communicate, to motivate, and to entertain. Led video displays are seen to be sited for outdoor advertising, in casinos, for events like sporting events in stadium and arena, for staging and mobile display etc.The features of LED video display include high resolution with virtual pixel technology, advanced LED video displays have 200% more pixels tha...
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- 2007-11-13 22:16:19 - Led score boards
- LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy ? efficient and able to produce a very bright light.LED scoreboard are manufactured using the advanced technology called LED stands for light emitting diode which becoming the technology of choice in almost all the areas of th...