Kitchen articles
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Reverse Phone Detective Find out the owner of any cell phone or unlisted number. |
The Magic Of Making Up Get Your Ex Back. Help Keep Relationships Together |
Earth 4 Energy Renewable Energy Solutions - Wind And Solar Power! |
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- 2007-11-13 22:16:19 - 5 newspaper advertising myths revealed
- What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain!There are essentially five c...
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- 2007-11-13 22:16:19 - The benefits of specific advertising
- The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of express...
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- 2007-11-13 22:16:19 - The only bad advertising is no advertising - or is it?
- Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this ? "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regardi...
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- 2007-11-13 22:16:19 - Change, or reinforce?
- Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is ...
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- 2007-11-13 22:16:19 - Is your advertising... sexy?
- Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.Do you engage sexy advertising in your marketing campaign? If not, you should."Sexy" advertising refers to ads that are highly targeted,...
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- 2007-11-13 22:16:19 - How to write really good ads
- All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.Generally, the "ad writer" wants the prospect to do one of the following:Visit the store or website t...
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- 2007-11-13 22:16:19 - Do you really need a brochure?
- Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and featuring nice graphics or photographs. Think of company brochures a...
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- 2007-11-13 22:16:19 - A $40 million dollar little known referral strategy
- Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lun...
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- 2007-11-13 22:16:19 - The tv shoot, the spoiled brat, and a painful lesson
- It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. At that time, with my agency being in its infancy stage, we were taking in any client we could, which is why I was seated across from the "Redneck Crazy Man" as I liked to refer to him. He owned a string of low end ren...
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- 2007-11-13 22:16:19 - Why your ads aren?t working
- The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved.If your ad results are disappointing, here are...
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- 2007-11-13 22:16:19 - How to save yourself from spending too much money on advertising!
- How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year... Ouch!We all know that in order to succeed in business, we all have to do a lot of advertising right!... However why are we spending so much on advertisin...
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- 2007-11-13 22:16:19 - How to write kick-ass, profit pulling adverts for your business?
- Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh ? grammatically speaking ? but holy smokes, it does it have 'stopping power'...Now I'll share with you a few secrets for creating good adverts. So let's dive right in because we're all busy people ;-)First you need to be introduced AIDA.- A stands for ATTENTION, ...
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- 2007-11-13 22:16:19 - How to make your yellow page ads work
- I hear it often, "advertising in the Yellow Pages directory doesn't work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims?"It's not the medium ? it's the message?and it's probable the market too!" Blank stares often accompany that opening statement. But they do work ? and they work well? IF you know how to u...
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- 2007-11-13 22:16:19 - Offline advertising secrets: using offline advertising to get the most from your name squeeze page
- Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising. I've been using it since 1998, and I have a secret to share with you. Over 60% of my online business comes from offline print advertising. I know that 60% sounds very high, but it's because I use offline print advertising as my main advertising method.Before we go any fu...
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- 2007-11-13 22:16:19 - Brand young and you brand for life; why cinema advertising is an effective tools for marketers
- In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.Most people see cinema advertising as the little slide that is shown right before the movie s...
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- 2007-11-13 22:16:19 - Latino television programs fill a void in hispanic advertising; while advertisers look to attract
- Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.S. born Latinos.Advertisers crave the buying power of the Hispanic market, th...
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- 2007-11-13 22:16:19 - Forgot the ad budget? dont panic!
- Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,"Grand Opening!". And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he stands there. And he stands there.And then it hits him: No one knows about h...
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- 2007-11-13 22:16:19 - Seven ways to kick up the power of your print advertising - more small business power tools
- If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number. You should also include your web address as most of today's consumers expect you to have one.But what i...
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- 2007-11-13 22:16:19 - Radio advertising - is it for your business? - more small business power tools
- If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services. She or he will also probably stress...
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- 2007-11-13 22:16:19 - Harness the power of direct marketing - more small business power tools
- One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.Why is direct mail such a powerful tool?It's a way for small businesses, especially retailers, to separate themselves from the big box stores such as Best Buy and Wal-mart, and...
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- 2007-11-13 22:16:19 - 10 tips for writing a profit producing ad
- 1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.3. Make a complete list of your product's benefits and features. Begin your ad with the mo...
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- 2007-11-13 22:16:19 - How to advertise with flyers
- When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyers are simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be distributed.You can either make the flyers your...
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- 2007-11-13 22:16:19 - Advertising in the local press
- There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly ? that it actually works! However it seems the natural thing to do ? you need to raise your ...
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- 2007-11-13 22:16:19 - Top design and marketing tips from a branding expert
- This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. Whe...
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- 2007-11-13 22:16:19 - Information to include on your business card
- The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.Title - Including a ...
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- 2007-11-13 22:16:19 - Advertising, public relations, newsletters, and newsletters for your small business
- If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, ra...
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- 2007-11-13 22:16:19 - Advertising inserts
- One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thou...
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- 2007-11-13 22:16:19 - Cable tv advertising; mobile detailing customers
- If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Cable companies are great companies to secure fleet wash contracts with. They also have other things that can be advantageous to you such as:Local NewsCommunity Bulletin BoardsVery Targeted Audie...
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- 2007-11-13 22:16:19 - Heard a good radio ad lately? neither have we
- To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that's exactly what the listener ends up hearing.What advertisers and their ad agencies have forgotten is that radio truly is a "theater for the mind". Anything you can dream up can be in a radio spot...
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- 2007-11-13 22:16:19 - Mobile detailers; customer window displays
- Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. So much so that they will refer us new customers and tout our services. But they are willing to do much more if you ask them. Like referrals you get more when you simply ask. Let me give you another couple of...
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