Kitchen articles
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Reverse Phone Detective Find out the owner of any cell phone or unlisted number. |
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- 2007-11-13 22:16:19 - The principle of advertising online
- Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.Advertising online really is unique in the sense that you have the means to advertise anywhere in the world, almost instantly.I have found through many years of advertising and research that it can get quit...
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- 2007-11-13 22:16:19 - How to make your advertising work!
- Many believe that when it comes to advertising, it's a necessary evil.At least that's how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what? They're all wrong.Here's what you should be thinking about when putting together an advertising campaign:1) Who am I trying t...
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- 2007-11-13 22:16:19 - Advertising through moms
- Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.Moms Have The Power!Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?What Are You Sitti...
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- 2007-11-13 22:16:19 - Predictions for 2010
- 2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be c...
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- 2007-11-13 22:16:19 - Measure the response of your advertising campaigns by using promotional products
- For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80%...
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- 2007-11-13 22:16:19 - If you lost 70% of your new customers, would you notice?
- Buyers Don't Rely on the Yellow Pages Like They Used toCustomers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline. Traditionally, people headed to the Yellow Page directory precisely when they were ready to buy. They'd check the listings to find their options, or "let their finde...
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- 2007-11-13 22:16:19 - How to use pictures to immediately start increasing the response rates of your marketing
- There should only be one, over-riding reason why you're doing anything in your marketing.Know what that reason is?Of course! To increase the response rates of your sales promotions!Because that leads to...Making Yourself A Nice Little Boat-Load Of Cash!Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the...
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- 2007-11-13 22:16:19 - 3 inside secrets to making you richer using direct mail!
- Making money using direct mail isn't easy. And anyone who tells you it is, is lying.To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness of your ...
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- 2007-11-13 22:16:19 - How you can create advertising that sells
- A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targeted, a...
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- 2007-11-13 22:16:19 - Your eye catching publicity flyer
- Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well, there is one item you lack and by having this item in your arsenal it can be a dealmaker for you.When I pitch my services to potential clients I always have on hand copious amounts of business cards. I drop them almos...
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- 2007-11-13 22:16:19 - Advertising headlines and how to write them
- 1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that you do not put a...
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- 2007-11-13 22:16:19 - Vinyl banners for the right occasion
- The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of banner from a leading ma...
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- 2007-11-13 22:16:19 - Lamination of signs
- I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. But did you know that you can laminate just about anything that is flat? If it needs to be protected and reused, it is something to consider for lamination. The laminate also makes the...
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- 2007-11-13 22:16:19 - Magnetic signs: where do they work best?
- Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. I had visions of the sign flailing around in the wind and striking some poor motorist behind her or worse yet, some fellow on a motorcycle. I inquired as to whether she had tried to get her money back. But it seems the company refused...
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- 2007-11-13 22:16:19 - How to save money by making your own sign
- In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl lettering or vinyl decals and apply them directly to typical substrates themselves. Translation ? saving money by buying blank substrates inexpensively at local h...
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- 2007-11-13 22:16:19 - Top 9 reasons to advertise
- Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with companies they know and trust. Advertising can help build awareness, so that eventually consumers will trust your offer....
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- 2007-11-13 22:16:19 - Cinema advertising is big business, so mergers are a natural
- Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.For many years that is exactly what it's been b...
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- 2007-11-13 22:16:19 - Marketing tips for small business ? advertising that works, part i
- Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media.If a corpo...
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- 2007-11-13 22:16:19 - How to save money by making your own sign
- In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl lettering or vinyl decals and apply them directly to typical substrates themselves. Translation ? saving money by buying blank substrates inexpensively at local h...
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- 2007-11-13 22:16:19 - Imprinted promotional items ? their many marketing applications
- There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business.Advertising SpecialtiesLook around you. You can probably count on two hands the number of items in your office or home that are e...
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- 2007-11-13 22:16:19 - Raising funds for your nonprofit using an annual direct mail program
- A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.There are very few nonprofit organizations that couldn't benefit from an effective, and ongoing direct mail solicitation program. If you're ...
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- 2007-11-13 22:16:19 - Why not use the humble fax in your advertising strategy?
- When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. But every week, a K Mart catalogue arrives in our mail box. Ev...
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- 2007-11-13 22:16:19 - How much money do i need to spend on advertising?
- Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. How can I figure out where to start?A: The first thing you must do is calculate your minimum and maximum allowable ad budgets:· Step 1: Take 10 percent and 12 percent...
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- 2007-11-13 22:16:19 - Should your small business hire an advertising agency?
- So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple. If you were going to court would you seek the advise and council of an attorney? Sure you would?If you were sick and over th...
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- 2007-11-13 22:16:19 - Add more pizzazz to your ad for more profits
- I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:======================================== A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument. It is a joy to play and listen to. Each string is raised slightly and then lowered to the true pitc...
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- 2007-11-13 22:16:19 - Direct response advertising; radio vs tv
- Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the new advertiser needs -- especially the new advertiser with a limited budg...
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- 2007-11-13 22:16:19 - How to write ads that increase your business
- I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the biggest mistake most business owners make when designing their own ads. They start listing off their services and are ready to stick their logo fr...
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- 2007-11-13 22:16:19 - The graphic problem
- Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. A pixel is commonly thought of as the smallest individual unit of an image (tiny dots if you will). If the pixel content is low, the image will look fuz...
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- 2007-11-13 22:16:19 - Seven ways to waste your money on yellow pages advertising
- Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money.1. Attempting to outspend your competitor...
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- 2007-11-13 22:16:19 - Radio and television ads: clever vs. annoying
- Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a...
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