Kitchen articles
Showing page 11 of 17 - There are 508 Kitchen articles
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- 2007-11-13 22:16:19 - Cross cultural advertising
- "Culture is a like dropping an Alka-seltzer into a glass ? you don't see it, but somehow it does something," Hans Magnus Enzensberger.Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of understanding. However, when interacting with diff...
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- 2007-11-13 22:16:19 - What does the back of your business card say?
- Business cards with nothing on the back are wasted opportunities to sell.Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).If your Selling Sentence is "Where You Save 20% on Power Tools Everyday", use the space on the back to list the brands on sale every day. Another solid impression about you and your busine...
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- 2007-11-13 22:16:19 - What does your business card say?
- Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.Everyday people throw away stacks of undelivered business cards. Money down the dumper.Your goal is to design and use a memorable card and get so many delivered you...
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- 2007-11-13 22:16:19 - Yellow page advertisers: your calls are going to decrease - heres the remedy
- Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up.Simply tinkering with ad size (or opti...
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- 2007-11-13 22:16:19 - 8 low cost ways to advertise, promote and market your business
- We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home.That's right you don't even have to leave home. What could be better, your clients are coming to you and you don't even realize it. Okay lets get started, each of these methods I'm ...
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- 2007-11-13 22:16:19 - The ultimate, ?must-have? home-based business for you
- The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and paint you a picture of what the aftermath can be if you remain comfortable at your regular job. Job security is an old-fashioned term that claims the longer an employee worked for a particular company, the more prec...
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- 2007-11-13 22:16:19 - Placemat ad advertising
- Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.This is an idea not new by any means, but it can prove to be very profitable to you if done right. After you have your clients lined up, you will target small local diner's, many will jump at the chanc...
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- 2007-11-13 22:16:19 - How to get big sponsorship money for your band, tour, event or production
- Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of ...
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- 2007-11-13 22:16:19 - How can all the radio stations be #1?
- Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"Quite often a radio "Account Manager" or "Account Executive...
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- 2007-11-13 22:16:19 - How to write b2b ads that catch customers
- Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.Don't just fish for customers, catch them!1. ALWAYS include your ...
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- 2007-11-13 22:16:19 - Marketing messages with add zest & appeal
- Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.Your marketing message is how you communicate with the public; it needs to be appealing and memorable. In order to do that, consider the concept of the mem...
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- 2007-11-13 22:16:19 - Reach vs. frequency: touch 100 once or 25 four times?
- Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.Reach is the number of people you touch with your marketing message or the number of people that are exposed to your message. Frequency is the number of times you touc...
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- 2007-11-13 22:16:19 - The online equivalent of an effective newspaper advertisement is free
- Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are...
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- 2007-11-13 22:16:19 - Advertising on a budget -- part 3: frequency, frequency, frequency
- This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.If you don't remember anything else about marketing, remember this: Frequency is king.The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.Depending on what study you look at...
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- 2007-11-13 22:16:19 - Advertising on a budget -- part 2: thinking small
- This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we ...
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- 2007-11-13 22:16:19 - Dont be a secret agent
- This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that misconception. Not only did I miss the opportunity, but when it did arise, I looked like an amateur. Here's what happen on one of those occas...
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- 2007-11-13 22:16:19 - 3 simple but powerful off-line advertising strategies
- There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.But one advertising method that's neglected by most online marketers is off-line ...
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- 2007-11-13 22:16:19 - The key to marketing new ideas!
- Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet.So it is with marketing new ideas.Your prospects are in a trance that is like a sti...
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- 2007-11-13 22:16:19 - Advertising primer for fast learners
- Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work. Advertising, like everything else in business, requires a systematic, consistent approach. Even when you are getting results, tw...
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- 2007-11-13 22:16:19 - Go ahead im listening
- In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated.Radio fills the gap. Radio provides a one on one emotional experience. It creates a connection that is a personal and unique experience for each listener. It's just you and the voice on the radio, speaking to you.TV ...
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- 2007-11-13 22:16:19 - Finding your target market
- Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.While all of the above are equally important in achieving abundant sales, none of them will work at all if you don't target the people that are most likely to buy...
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- 2007-11-13 22:16:19 - Buying radio? read this and dont waste your money
- Pay close attention and make it work the best for you.No doubt you've listened to, and then quickly deleted, messages from account execs from your local radio stations. Maybe you've even entertained them in your office. Hopefully you didn't have to sanitize your phone or office afterwards.Well, radio can be great way to garner awareness cheaply... ahem, inexpensively... if you do it ...
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- 2007-11-13 22:16:19 - The only type of advertising people love!!
- Can it be???Is there advertising that people actually love?You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact information on, and then give away. They are used by many businesses all over the world to help maintain, and in...
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- 2007-11-13 22:16:19 - Not another calendar! - choose advertising specialties that sell
- As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, whatsits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up. Som...
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- 2007-11-13 22:16:19 - Prove it! - give your marketing and advertising more credibility
- Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?Tone it down. Even if it is possible, your claim that dieters can lose 50 pounds in a month probably won't be believed. Make it more realistic and representative of typical results.Get customer testimonials. Le...
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- 2007-11-13 22:16:19 - Driving customers to you - your car as a marketing vehicle
- You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Here are some of the best ways to use your vehicle as a marketing tool.Bumper stickers are so i...
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- 2007-11-13 22:16:19 - Increase business by being nice
- I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.The World Wide Web is vast and the choices ...
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- 2007-11-13 22:16:19 - Advertainment is sneaking into music, movies, tv and more
- The very name "advertainment" sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And it produces a strong shiver of disgust from many of my colleagues in the music industry."I don't want my songs to be involved in advertising," they say, forgetting entirely that by wearing branded running shoes, a t-shirt hawking Fender guitars a...
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- 2007-11-13 22:16:19 - Unlock the power of online groups
- Yahoo Groups: I see countless marketers on shoestring budges turn to traffic exchanges for free traffic. If they would spend the time creating online groups rather than clicking for traffic they would see much more quality traffic. By no means am I saying throw in the towel on traffic exchanges as I use a number of them.Would you rather click a thousand times for 80 unique visitors daily or...
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- 2007-11-13 22:16:19 - Why radio advertising could be the best thing you ever did for your business
- In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.)Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do noti...