Kitchen articles
Showing page 2 of 17 - There are 508 Kitchen articles
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- 2007-11-13 22:16:19 - Become a storyteller not an advertiser and watch your traffic increase
- When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. Not only do we pay more attention, we also are more li...
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- 2007-11-13 22:16:19 - How to know if direct mail will work for your business
- Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.In other words ...One shouldn't pay attention to what people say they'll do as much as what they actually DO.For example, it seems most readers of the National Enquirer don't want to admit they read it. Just ask people, "You read that tabloid stuff?""No way!...
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- 2007-11-13 22:16:19 - How to make your claims believable
- When you hear claims like??Best Lawnmower in the country?Absolute Lowest Prices In Existence?Leaves your hair cleaner than any other shampoo?do you believe them?Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'?Think about it. Everybody expects advertisers to exaggerate their claims. To present them ...
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- 2007-11-13 22:16:19 - How to make a fortune from unique resistance-free advertising
- One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask? how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!Here's how it works. Let's imagine for a moment you own a beauty salo...
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- 2007-11-13 22:16:19 - Do your business cards say who you really are?
- Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card.Use a font that's easy to readDon't fill the whole card with type - it looks crowded and people don't read it allConsider using a fold-over card - I have found these to be extremely effective for a number of re...
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- 2007-11-13 22:16:19 - How do people know youre in business?
- One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.You've picked a great name for your company, made a list of your potential clients, incorporated your business and you'...
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- 2007-11-13 22:16:19 - Fax advertising : hitting your target immediately
- In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light....
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- 2007-11-13 22:16:19 - Advertise where its forbidden to
- The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact. You should advertise almost everytime and almost everywhere using a very pleasant, smart and persuasive manner if you want to accomplish your final target: Making Sales But what to do when clear and noisy advertising is not allowed (e.g discussion list...
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- 2007-11-13 22:16:19 - Why hire an advertising/marketing consultant?
- As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the tasks, as they arise, to someone already working within your organ...
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- 2007-11-13 22:16:19 - Media, the internet, yellow pages, and your business
- If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!...Seriously!) If you own a small business today, you look at many advertising mediums. The majority of these mediums lump themselves into 2 c...
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- 2007-11-13 22:16:19 - Bad seduction - advertising techniques that dont work
- I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process.First, small business owners are told that advertising often has a cumulative effect, so ad-driven sales may not be immediate. Then, they're told how to measure and track the immediate ...
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- 2007-11-13 22:16:19 - Yellow pages ads - buying secrets
- Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil". So how do you decide if it is right for you, what books to use, how much to spend and how to build a successful program? It's really easy if you understand some basic concepts....
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- 2007-11-13 22:16:19 - Make the right advertising decisions
- Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. However, it is an activity that often leaves us with unsettling questions. Am I wasting my money? Is there a better method, message, or media?Unfortunately, when it comes to advertising, there are no standard answers. Advertising invol...
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- 2007-11-13 22:16:19 - If you invest money on advertising, then you could save thousands through this simple little secret
- A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.00 in unnecessary expenses ? because it wasn't paying...
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- 2007-11-13 22:16:19 - Using the popularity of celebrities and currrent events to promote your business
- In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info.The id...
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- 2007-11-13 22:16:19 - Advertising - does it matter?
- When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen.That's a huge benefit! That's what you need to sell in your ad campaign, and those are t...
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- 2007-11-13 22:16:19 - Classified ads that get results
- Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to he...
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- 2007-11-13 22:16:19 - How to tell if an advertisement costs too much
- People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks. Each. Or when you realize that all the "Dot...
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- 2007-11-13 22:16:19 - Cd business cards- why use them?
- CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.The unique shape and unique size give a lasting impression. LiveCards are designed to hold the usual details such as company name logo and contact details.How ever this is where the comparison ends!When the CD business card is ...
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- 2007-11-13 22:16:19 - 6 ways to get more sales from your advertisement
- To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.1. Offer an impressive benefit for the clientIt must not be related to the product ...
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- 2007-11-13 22:16:19 - How to make a fortune with free advertising!
- How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsle...
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- 2007-11-13 22:16:19 - The first uk man to become a human billboard an interview
- Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. He basically put up an eBay auction offering to wear a temporary tattoo on his forehead to advertise for whoever was the winning bidder. Well, a year or so later this is starti...
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- 2007-11-13 22:16:19 - If you want to get more customers, heres 10 powerful stories to improve your ads
- Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...Metaphors and stories have proven to be a powerful way of influencing other people. They ...
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- 2007-11-13 22:16:19 - A quick and easy way of getting more customers from every single ad you write... guaranteed!
- FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing ...
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- 2007-11-13 22:16:19 - Effective promotions through local classified sites
- Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible. Some will market the old fashion way by placing ads in local newspapers while others will aggressively market on the Internet for less money. There are many online resources for marketing but the most attractive marketing medium is ...
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- 2007-11-13 22:16:19 - The power of...
- You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around. But even in good copywriting there are some manerism that in my opinion don't help to achieve the desired result. No doubt the most over-used in copywriting is the Exclamation Mark. As a result of this over-use it's becom...
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- 2007-11-13 22:16:19 - Boost headline believability with specifics
- Don't use vague generalities in your headlines. Be as specific as possible. For example, you may want to put a date into your headline, or a profit increase of some specific percentage, etc. When you use something specific, like a date, an exact dollar amount, or an exact quantity in a headline, it suddenly becomes more believable.Using specific numbers makes the reader believe that you rea...
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- 2007-11-13 22:16:19 - Do your adverts get you more sales?
- Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes. That wastes $60,000 of your hard earned cash every year. Money you could spend on better, more focused marketing.Imagine if you c...
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- 2007-11-13 22:16:19 - Advertising that annoys: the real story
- Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn't whether people like the advertisement or not, it's whether the advertisement is effecti...
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- 2007-11-13 22:16:19 - Custom t-shirts -- put your company logo on cotton!
- An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company. In addition to outfitting your company with the custom apparel, you can market your brand by distribu...