Emarketing articles
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- 2007-03-29 20:53:48 - How to massively multiply your web exposure and position yourself as an expert
- What's the quickest, easiest way to get exposure for your business all across the web AND turn yourself into an expert, in one fell swoop? The answer is Article Marketing. And if you haven't heard of it, or tried it yet, you're missing one of the most effective and inexpensive marketing strategies available on the net. If you can write, or find someone to write for you or edit your work, yo...
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- 2007-03-29 20:53:48 - How to market your home business
- Marketing, as contrasted with advertising, is a long-term enterprise. It takes a substantial amount of time compared to other efforts but is likely the most important aspect of your business. The first step in your marketing efforts should naturally be a plan. And the foundation of your marketing plan is a very specific goal that your Home Business is trying to achieve. This goal should be as vivi...
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- 2007-03-29 20:53:48 - How to market effectively even if no one understands what you do
- So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do? If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or p...
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- 2007-03-29 20:53:48 - How to kick your marketplace (and your prices) up a notch!
- Sometimes all you need is a simple "shift" in your thinking and that missing "link" you've been needing, all of a sudden appears, clear as day. Here's what I mean: A common problem I see with clients of mine, especially my consulting clients - http://www.KingOfCopy.com/consult...
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- 2007-03-29 20:53:48 - How to get others to market your product or service for you
- Marketing can be expensive and most small business owners don't have big marketing budgets. So looking for targeted ways to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but what if you can't write, or you don't have the time to sit down and create a press kit or even write a press release? Well, there's an easy way...
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- 2007-03-29 20:53:48 - Help! i don't know what to name my business
- If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution you to not make it lightly. What kind of things should you take into consideration when choosing a name? Don't Use Your Own ...
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- 2007-03-29 20:53:48 - Having an opt in list as an affiliate marketer is crucial
- What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth asking. Opt-in list building and lead capture is one of smartest and most effective strategies that affiliate marketers can use. If you want to generate more click-throughs to your site, em...
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- 2007-03-29 20:53:48 - Good marketing is like a bad habit
- You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails. Before we know it we've let a new behaviour creep into our routine. Now we're a slave to the bad habit. It's hard to resist. We're tempted. We get that short-lived surge of satisfaction when we do it. Well, marketing...
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- 2007-03-29 20:53:48 - Free internet marketing methods that will save your internet business
- Best things in life are free, as many would say. This especially holds true with efforts in advertising one's products or services. With free Internet marketing services, one can save a lot. Instead of shelling out for the marketing aspect of your product or services, that chunk of money could be put to other important elements of your business since many information websites now offer knowledge r...
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- 2007-03-29 20:53:48 - Finally, a little sexual marketing humor!
- Want to know how to use direct-response in your personal life, for your next romantic "Hook-Up"? I saw this posted somewhere on a marketing board a long time ago and I thought it'd give you a good laugh going into your weekend. You see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed." That's Direct ...
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- 2007-03-29 20:53:48 - Fashion marketing 101
- In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion m...
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- 2007-03-29 20:53:48 - Emotional marketing - stimulate your prospects into buying
- The secret is creating low cost advertising that compels customers to come to you. Using a simple system of direct mail letters, postcards, email and low cost newspaper ads, as well as cable TV and radio - all of which can get qualified customers to call you or stop buy your place of business on a daily basis. The purpose of this mainstream concept...
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- 2007-03-29 20:53:48 - Eleven ideas to generate more direct mail responses
- 1. When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you've written. 2. Quote famous people or staff members often. Customers pay attention to what others have to say. 3. Gather testimonials from satisfied customers, and use them oft...
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- 2007-03-29 20:53:48 - Effective internet marketing tools that work
- Anyone who owns a website knows the importance of internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not attract the all important highly targeted traffic. Getting a lot of traffic into a site has very little to do with the site itself but with how...
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- 2007-03-29 20:53:48 - Earn more and be financially free through network marketing
- People have been finding ways to make money to make life easier for them. Money that can help them support their lifestyles and provide for a comfortable, worry-free existence. Different approaches have been mixed with different reactions. While some are willing to take more risk than others, it is these risk takers who usually hit the jackpot. Many businesses have been founded with the pain of ma...
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- 2007-03-29 20:53:48 - E-marketing strategy: 7 dimensions to consider (the e-marketing mix)
- What is e-Marketing? e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt ? that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's. The...
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- 2007-03-29 20:53:48 - Dramatically improve your marketing results with these 6 simple steps
- What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act together over the past year. Well, there are. (1) Review your past marketing activities and results Take some time to review all of your marketing activities and try to understand which ones worked best. And when I say ?...
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- 2007-03-29 20:53:48 - Does your marketing pass this 10-point test?
- Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up. 1. Does it focus on the solution or benefit you provide? ...
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- 2007-03-29 20:53:48 - Direct response marketing
- It isn't uncommon for people to have heard the phrase 'direct response marketing', but most people don't know what that phrase means. By definition, direct response marketing is when a business practices promotions that allow or ask consumers to immediately respond to an advertisement that has been sent by mail, email, telephone, fax or other form of communication. Everyone with a ...
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- 2007-03-29 20:53:48 - Direct marketing: overlooked, underappreciated and unstoppable
- As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent survey involving U.S. senior executives, marketing will be the most important area of expertise for the next-generation of leaders. Every business needs customers, but more imp...
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- 2007-03-29 20:53:48 - Direct mail marketing: is it your choice?
- Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the advertisement is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial. Direct mail marketing is a very effective means of communication in virtually any environment and for most businesses. But, there are some things t...
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- 2007-03-29 20:53:48 - Direct mail ? don assume, just test and track
- Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. For instance, I've heard this statement quite often: "We aren't that large of a compan...
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- 2007-03-29 20:53:48 - Determining marketing effectiveness even if you didn't track
- What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't know what worked and what didn't. Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities? First of all, don't beat yourself up. You are not a...
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- 2007-03-29 20:53:48 - Deciphering marketing lingo for small business owners
- Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business. Unique Selling Proposition A unique selling proposition, sometimes referred to...
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- 2007-03-29 20:53:48 - Cheapskate viral marketing
- Every day someone gets brave and tries Cheapskate Viral Marketing and it never works. As a matter of fact, it's more likely to backfire than to have no effect at all, and that's simply not good for your business. Cheapskate Viral Marketing is the act of spreading around re-hashed or garbage information with gimmicks and tricks in order to lure people into your clutches so you can ma...
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- 2007-03-29 20:53:48 - Captive marketing
- Every once in awhile a light bulb goes off in someone's head and a new marketing concept is born. One of the more recent "opportunistic" marketing methods is marketing to you when you have no choice. Imagine yourself in a very small metal room with 10 other people. The doors close and you have no way of escaping this room for a minute or two. While locked in with these strangers you...
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- 2007-03-29 20:53:48 - Business marketing strategy that double results through 5 simple questions
- Many small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales revenue goes beyond the expertise of your sales staff and is directly tied into your marketing plan. First, do you have a marketing plan to deliver your marketing message? How are you ma...
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- 2007-03-29 20:53:48 - Best internet marketing solutions without overspending
- The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business. Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely cap...
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- 2007-03-29 20:53:48 - Bencivenga, halbert and lok: the 3 greatest copywriters in the world!
- No other element of marketing will make your business succeed or fail faster than your copywriting. Good copywriting can earn you a fortune. Bad copywriting will sink your business faster than the Titanic! However, rather than write an article on how to write great copy, we decided to let three of the greatest copywrite...
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- 2007-03-29 20:53:48 - Basic marketing dope
- Sometimes the simplest data is the best. Marketing is not complex if you know the basics ? that's true with anything by the way. Here are some tools that are brilliantly simple and with them you really won't have to sweat the small stuff. Hot Dope #1) The more that your potential customers see your name in front of them, the more likely they are to call your number (and not someone ...
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