Emarketing articles
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- 2007-11-13 22:16:19 - Identifying top- and bottom-line growth strategies for your web business
- Defining Top-Line versus Bottom-LineAn Internet business improves their "top line" by increasing the number of unique visitors to their website or their "bottom line" by increasing their "visitor-to-sale" or "visitor-to-lead" conversion rates.Let me illustrate.After an online business establishes their performance metrics, it is able to ...
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- 2007-11-13 22:16:19 - Five common misconceptions to achieving success with your online business
- How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site?If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business.Misconception #1: If you put up a Web site, people will come. Regretfully, this is far from the truth. Competition is fierce on the In...
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- 2007-11-13 22:16:19 - E is for everything?
- Just this week, a member of my audience asked me the following:"Why would a local company, with a large investment in trained, professional sales people need a Web site?"Great question! And you might be thinking the same. . .Maybe you already know many or all of your potential customers, maybe you have very defined processes and production cycles that don't change very quickly...
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- 2007-11-13 22:16:19 - Making your money work for you ? and not the other way around!
- Most people spend their entire lives working hard for someone else. What most people do not realize is that there is a better way. How about if instead of you working every day for your money, your money worked for you, 24 hours a day, 365 days a year?This is the concept known as passive income. Passive income is just what the name implies. It is income that comes to you with no actual labo...
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- 2007-11-13 22:16:19 - Idiotic marketers who waste time should be shot
- Ok, that's a little harsh for a title but you know what?Sometimes I feel like pulling my hair out when I think about this phenomena.You see...I have a free advertising section in two discussion boards which I administer. It's just a section where people can blatantly advertise their sites or affiliate sites.I never use them but it seems to keep many people happy....
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- 2007-11-13 22:16:19 - Viral marketing - spread the word
- While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may accept, should the price favour them.Viral marketing by definition is any type of a marketing campaign that encourages those in receipt of an a...
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- 2007-11-13 22:16:19 - Creating multiple streams of income part 2
- Over my years of experience in doing business on the Internet I have noticed two things that prevent most people from making any kind of money with a part time business.First most people are led to believe, or come to their own conclusion, that what ever happens on the Internet should happen fast, including building and becoming successful at business. Secondly most people tend to wander ar...
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- 2007-11-13 22:16:19 - Creating multiple streams of income part 1
- One day I was talking to a friend who had made his money in real estate. He had bought apartment buildings, paid them off, and now lives off of the income his building bring in month after month. I said that sounds easy enough. He told me that if he had to do that today he wouldn't even try. At the time he bought his buildings real estate doubled in price about every 6 to 8 years. He told me that ...
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- 2007-11-13 22:16:19 - Online web marketing tips
- Here is a list of a few of my favorite marketing tips and ideas. They all proved to be effective in my business, use them them for yours as well!1. Seek out link sites. Linking up with other sites and linking other sites to your webpage is a great marketing idea. I've generated a lot of traffic hits, linking up with other sites alone. Make sure to be in touch with people whom have sites sim...
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- 2007-11-13 22:16:19 - Online advertising for dummies
- Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It's a revolution of sorts and small and home business owners are making the most of it.For a home ...
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- 2007-11-13 22:16:19 - Time management and organization for online marketers
- TIME DEMON. For online marketers, time is one of their most important assets -- time spent marketing and selling their products. But often, organizing information (i.e. ad copies, sales letters and contact addresses) and managing this information eat up much of online marketer's time. Precious time that could have otherwise been spent selling products and earning money.LOSING MONEY. Every m...
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- 2007-11-13 22:16:19 - Solution catalog - getting more out of your searches the fast and easy way
- Are you Tired of being Burned by your Internet solutions? Take advantage of a solution catalog with a difference, where your needs are thoroughly researched before they are presented, thereby providing you with trusted results.Permit me to share some beneficial experiences with you if you have the time. My earlier encounter with the Internet caused me to accept offers that later turned out ...
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- 2007-11-13 22:16:19 - Begin an internet empire!
- Well, I'd first like to talk about what exactly has inspired you to read this article. Was it just look that you've stumbled across it or was it because it was free or was it because you wanted a free and ultimately invaluable resource on starting your own Internet business. It doesn't matter what you sell it could be anything from tennis shoes to e-books. Well really e-books is what I'm talking a...
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- 2007-11-13 22:16:19 - Why do market gurus exploit this?
- Regardless of what you're trying to sell, you can't sell it without your prospective buyers. And selling through mail successfully depends mostly on how you talk to your prospective buyers. Knowing the psychology of your prospect is a very good advantage to cash in. This is an important guide line to apply when writing sales letters that generate very huge revenue.All wining sales letters &...
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- 2007-11-13 22:16:19 - How to make readers desperately and uncontrollably wanting to buy your product
- Are you looking for ways of persuading your web site visitors to buy your product or service? Or for ways of writing a sales letter so that you sell more?Then you need to understand why people buy in the first place.People buy things because they want to. Not necessarily because they need to.We don't need to buy expensive designer clothes, for instance, but we want to. Because...
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- 2007-11-13 22:16:19 - Two good marketing ideas - one of them great!
- Last week, I wrote my first marketing/list building article. Could not get the activity out of my mind.So, here are two more....the second one a doozie!First, as I am doing day after day, build an ongoing TIPS series....mine is called Health, WellBeing and Gardening. Container Gardening was mind relieving as I assisted my mother, an Alzheimers' patient, during the last years of her l...
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- 2007-11-13 22:16:19 - How to turn freebies in to sales
- You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.It's important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information prod...
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- 2007-11-13 22:16:19 - Long copy secrets - keys to mental engagement
- Master copywriter Robert Collier often used a technique to get people to read more of his sales letters. You can use this same technique right now to increase the readership of your web pages and emails.I'll get to it in a moment. For now, let me tell you a couple of things about readership in general, and the importance of using long versus short copy, in most cases.If you're one of...
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- 2007-11-13 22:16:19 - Discover how to find the gold online
- Finding the GOLD!!!G'Day from the kitchen table of Scott WilsonTime to deliver on our promise of hot and usable information to help you learn and grow an online business.Did you know?Most people who start an Internet business usually come up with a product idea, spend months creating it, spend heaps doing it and then take it to the market.Does this sound familiar...
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- 2007-11-13 22:16:19 - Are you running your online business on half empty?
- The idea of paying $1000 for a marketing package to MOST people would be a nonsense.After all, think of all the other wonderful things you could buy with $1000.If I was merely spending $1000 then I would find it difficult myself but that it is not the way I think and it DEFINITELY makes all the difference. When I am buying anything online I always weigh up the odds. The question I as...
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- 2007-11-13 22:16:19 - Is your web site ready for its visitors?
- There's a great interest among the Internet entrepreneurs about how to promote their business on the Web. There's always a quest for new and innovative ways of promotion that promise greater results at lower cost and in shorter time. Yet with all the efforts spent on promotion it's just amazing how many people totally ignore one basic question- is their website is worth of promoting it? With new c...
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- 2007-11-13 22:16:19 - How to identify ideal money making web opportunities
- I was winding my way up the levels of a very crowded parking garage the other day. The line of cars desperately seeking a spot ahead of me kept turning to the right.So, of course, it occured to me that perhaps there would be less competition for a space if I went via "the road less traveled by", to the left. And indeed, there was.Unless you are an Internet Newbie, you've probably lea...
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- 2007-11-13 22:16:19 - Internet marketing
- What is Internet Marketing?Internet Marketing is application of Internet and related technologies to achieve the organization's marketing objectives.Internet Marketing is about?.Internet is a distribution channel. The Internet can be used as a PLACE to promote a product or service, provide information to prospective customers and to reach different geographical ...
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- 2007-11-13 22:16:19 - E-marketplace ? facts and fictions
- Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost-cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. With the collapse of stock market, it did not take much time for bur...
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- 2007-11-13 22:16:19 - The undeniable value of differentiation
- With all the people offering products and services online, what sets yours apart from the crowd?You can't argue this, to succeed you need to differentiate yourself.Online businesses come and go every day and about 90% fail.The reasons online businesses fail vary from situation to situation, here's a few:It could be that the business owners didn't educate ...
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- 2007-11-13 22:16:19 - Viral marketing
- What is Viral Marketing?"Viral marketing is word of mouth marketing on the web. In other words it is the "e" term for word of mouth marketing."Viral marketing was born in 1996. Viral marketing messages receive 5 ?15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites.The Classic Example?...
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- 2007-11-13 22:16:19 - How i shot myself in the foot.. no, wallet!
- I need to let you in on some very important information. Not only will this information save you lots money, or possibly the life of your entire business, but it will allow you to increase your profits through multiple businesses.First off, operating an online store is a fabulous and lucrative pastime, so kudos on making that decision. But before getting into the thick of it, heed my warnin...
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- 2007-11-13 22:16:19 - What does success look like?
- While we are well into the 21st century too many are still thinking about their business as they did in the 1990's.The face of business has changed and the Internet is a BIG part of that change. Today, anyone with a connection to the Internet and the ability to choose an opportunity wisely can succeed online.Can you see the vision?The common thinking about doing business onlin...
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- 2007-11-13 22:16:19 - Dont forget b.o.b.!
- So you've got everything in place, busily working away for you. You've got your banners out, you've exchanged links, you've optimized your site for the search engines, you've got ad and P.P.C. campaigns bringing site visitors, your sales copy is converting them to customers or getting them on your list. But did you forget B.O.B.?B.O.B. - the Best Of Both worlds. Man does not live on the Int...
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- 2007-11-13 22:16:19 - Got some l.a.f.s.?
- Could you use some laughs? I'll bet you could, especially if they increased your online sales. And, no, I'm not talking about jokes, cartoons, and riddles.L.A.F.S. stands for Little Ads For Success - specifically, business cards. Most people's idea of a business card is more of a calling card. It has their name, their company's name, their phone number, and maybe their address or their webs...
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